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Social media engagement for education and nonprofits, a case study

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Social media engagement remains one of the most challenging and time-consuming efforts for communication staff working in education and the non-profit world. In my work, I am responsible for all the audience facing communications from strategy to writing articles, designing posters, managing our current website and planning the next one, and managing social media. We have 10 different programs, many with multiple events and communications needs throughout the semester, so I know a thing or two about having limited time! In this presentation and related post, I will share with you what I learned about engagement through the #MITservice social media campaign.
Read the full post here: http://bit.ly/2mJkufX

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Social media engagement for education and nonprofits, a case study

  1. 1. Communications Coordinator Program Coordinator Location Photos Campus Photos TIM THE BEAVER Mascot Photo Opp MIT Student Life Social Media Original Posts: Facebook Twitter Instagram Engagement w Community Posts MIT Student Life Snapchat Periscope Social Ambassadors Photos Social Media Social Media Social Media Guide Social Media Guide Team Leaders Social Ambassadors Team Leaders People
  2. 2. CityDays MIT2016 #MITservice#MIT02139 Be mindful & respectful • Your photo and social media activity should not interfere with your role at the service location or interrupt others from performing theirs. • Portray fellow volunteers and organization staff and clients in a positive, respectful manner. Who can be in your photo? • Get permission from the people you are capturing in your photo. • Your group coordinator will hand out red dots to those that do not want to be captured in photos or videos. Keep an eye out for the red dots. • Note that volunteers not associated with your group or MIT may also be working along side you. • If volunteers prefer not to be photographed, frame your photo from a different angle, such that they won’t be included. When to post? • Before the start of the volunteer session • During a break • After your shift has ended • Alternatively, you can email the photo to pkgmedia@mit.edu (see instructions below). What to share via email? • We’d love to share your photos and quotes on PKG Center social media channels. • Email your photo to pkgmedia@mit.edu. • Include at least the name of the organization, photographer credit, and caption. • You can also send us comments or a quote about your service experience. Suggestions for photos and posts • Group shots before and after the volunteering event • Photo of your group at work • Your reflection quote (on the back of the organization information card) • A note about what volunteering makes you feel or think about • A note about the organization Hashtags • When posting your own social media post, include these hashtags in your posts: #MITservice and #MIT02139. Photo & Social Media Guide MITPublicServiceCenter @MITpsc Guidelines Posts
  3. 3. Critical Mass = Opportunity Collaborate + Delegate UX ➡ Offline Experience 3 Lessons

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