This document summarizes a telemarketing service that provides tailored lead generation and appointment setting. Some key points: 1) The service works closely with clients to target prospective leads most likely to convert into sales by qualifying them and setting up face-to-face meetings between the client's salespeople and qualified prospects. 2) Experienced telemarketers conduct the outreach and are trained to properly represent clients and have intelligent conversations with prospects. 3) Customized lead generation, list building, and feedback are provided to populate the client's sales pipeline with qualified opportunities. 4) The goal is to help clients meet with the right decision-makers to maximize their return on investment from telemarketing.

1. Telemarketing Campaigns tailored to you…
• Lead generation is more than bringing in random enquiries
• We work closely with you to target prospects most likely to convert to sales
• Your sales people meet directly with these most precious leads to win business
• Face to face meetings offer the highest probability of a sale than any other lead
List Cleansing Off the shelf targeted contact Custom built contact lists
lists
Population of Pipeline with Feedback for every call Detailed feedback of
future opportunities objections
Lead Qualification Appointment Setting Send out proposals, agendas
etc.
Lead Follow up Pre-Trade show or event CRM Building
canvassing
Cold calling is often your prospect’s first introduction to your company.
The voice on the phone should always create the right impression.
Senior level contacts are expensive to purchase. We never allow
inexperienced callers to “burn and churn” through your precious business
opportunities.

2. With 15 years experience in telemarketing. We are based in
Huddersfield. Our team is made up of seasoned professionals, with high
caliber long standing professional careers behind them. They can be
trusted represent your company well and hold an intelligent conversation
without a robotic sounding script.
We are a family run company with a very high degree of emphasis on customer
service and our business reputation.
We never outsource your work, we are proudly UK based, our staff are managed
in house by our own people and fully trained for your campaign, here in the UK.
We do not use call centres with highly targeted staff, and high attrition rates.
People working in this pressurized atmosphere do not represent your company in
the best light.
Each member of our team has a seasoned, professional
background. We hire people with the right personality, usually
more mature than the typical profile of a telesales person. We
focus on longevity and their “real world” experience in the
business world. They always have a strong proven track record of
excellent telephone manner and telephone etiquette. All our
people are extensively trained and monitored as to how our clients
conduct business. Our people are coached in the technicalities of
objection handling, soft selling and closing for appointments.
We avoid using nameless faceless call centre admin staff ~we assign you
a Personal Assistant who works closely with you to create a good
impression of you at all times.

3. Getting Past the Gatekeepers ~ How to reach
senior people
One of the biggest parts of any successful telemarketing campaign is
being able to speak with the RIGHT people at the right level.
Even with a top quality, up to date contacts list, over 50% of any
campaign is always spent just trying to reach the right people.
We use ingenious tried and tested methods, tailored individually for each campaign to increase
the number of calls with decision makers and maximize buy in. Because each and every
campaign is unique, each solution is tailored individually. All campaigns are closely monitored
and actively optimized to yield the best results. We collaborate closely with you during your
campaign, to achieve the best results.
Our unique approach gives us an exponentially higher conversion rate from your
contact list. Simply put, we turn a No into a Yes.
 All appointments confirmed in writing by your prospect
 Fixed Costs
 Appointments booked directly into your diary
We conduct an in depth analysis of your market to:
• Segment your target market identify geographic clusters
• Ascend corporate hierarchy, pin-point decision maker hotspots
• A sales centric precise approach
• Forensic analysis of data driven insights
• Focus on your targets using laser guided criteria
• Only meet with people who will go on to become your most
valuable clients

4. It is essential to us that you meet with exactly the right people
We tailor our expertise to your requirements, industry, sector & vertical
 Your contact list – do you want to meet everyone on your list?
 Asking qualifying questions specified by you.
 Your prospect may also accept a meeting agenda – a further step in the
qualification cycle
 Hone in on the most valuable pre-qualified clients
 Only meet with prospects who fit your exact criteria
Your campaign is managed by your dedicated Account Manager who ensures your Personal
Assistant is meeting your expectations at all times and presents you with daily reports of
tangible figures achieved to keep you up to date. Direct and Prompt telephone access to your
own campaign manager.
Your campaign is exactly that! You are in charge. You can tailor your campaign, adjust
expectations or pause it to suit your schedule at any time. All campaigns are pay as you go.

5. At the end of every day you are sent a detailed report of your results with full feedback of
exactly what your customers are saying on every single call. This is a great way of lining up a
pipeline packed with future opportunities.
Our level of tangible feedback goes above and beyond most telemarketing services who are
rushed and target driven, they don’t spend the extra time to collate vital feedback so you can
adjust your message, objection handle and yield maximum ROI from your campaign.
Your Personal Account Manager guides you seamlessly through our signup process ensuring
that you fully understand everything about setting up your campaign. We take the time to fully
understand your commercial objectives, target prospects & set your expectations realistically.

6. You are personally introduced to your Personal Assistant, who will be making your calls for you.
Your Account Manager also stays in daily contact.
When setting up your campaign, many of our customers find they need a little handholding. We
are seasoned experts at the sales cycle, winning USPs, the right approach, how to optimize a
campaign, qualifying questions, we can even advise on follow up etc. If you need it, we are happy
to impartially lead you through the process offering advanced sales consultancy. We spend the
extra time with you to ensure you are confident and yield the best ROI possible.
The best sales people are customer facing people. Their talents lie in empathy
creation, rapport, building trust and selling. The key is to get them in front of the
right people where they can exploit these attributes to their full potential.
Cold calling is not the best use of your expensive sales resource
How much do you spend on advertising? Are those leads high quality or a “mixed bag”?
How are your conversion rates?
Trade shows are great for picking up free gadgets, but how many solid leads do
you receive? And how many targeted sales meetings do you achieve? How much
did that cost you?
How many times have you heard great pipeline predictions in your sales
meeting? Your sales plan’s success hinges on your sellers meeting your
prospects.
So how many meetings have your sellers booked?

7. Without meetings, the pipeline is a pipedream.
With our service, you generate leads for a fraction of the cost of
indiscriminate marketing initiatives, tradeshows and advertising.
The best way to sell your product is to meet your prospects.
Our service is 100% discreet and seamless to your prospect. We become part of
your virtual sales team. We can use your company e-mail and auto sig. Your client
never knows you are using a telemarketing service.
Confidentiality is of utmost importance. A mutual NDA is included in our contract.
At any stage, we contractually commit to return all intellectual property you have
provided, to you.
£175 + VAT per day Or £200 per guaranteed appointment
Our prices are very competitive compared to the industry standards.
Anyone who has ever worked with telemarketing companies before knows
that quality standards vary wildly and many companies never deliver
anything. Our prices are not the cheapest in the industry, but certainly
reflect the quality standards we hold dear. We believe in working closely to
a strong ethics system and doing the best job we can for all our clients. We
also believe in setting your expectations accurately.
Call us now and tell us~ Who do you want to meet?