SWOT analysis is a methodology used to analyze a company's internal strengths and weaknesses as well as external opportunities and threats. It involves conducting an external and internal analysis to populate a matrix with this information to help determine a strategic course of action. The analysis helps answer questions around how to leverage strengths, seize opportunities, overcome weaknesses, and defend against threats during the strategic planning process.

1. SWOT ANALYSIS
Laura Campos
Verónica Campos

2.  It is a methodology to study the situation of a
company or a project, analyzing their internal
characteristics (strengths and weaknesses) and
external situation (Threats and Opportunities) in a
square matrix.

3. During the strategic planning stage and from the
SWOT analysis should be able to answer each of the
following questions:
 How can we exploit each strength?
 How do you take every opportunity?
 How can we stop each weakness?
 How can you defend against every threat?

4. The analysis consists of four steps:
 External analysis
 Internal Analysis
 Preparation of the
SWOT matrix
 Determining the
strategy to use

5. ORIGIN
The origin of the word strategy goes back to the art of war,
especially the book bearing that title written by General Sun
Tzu, which states: "Not only is it necessary to evaluate the
conditions of the command itself but also the enemy
command“.

6. THANK YOU VERY
MUCH