1. SX6s // South by in 6 second increments
QuickTime™ and a
AVC Coding decompressor
are needed to see this picture.

2. SXSWi’13 Stats
30k attendees in 2013 // 2012: 24k // 2011: 19k
1,833 Interactive Sessions
60% 24-35 male
60% HHI $100k+
48% repeat attendees
21% international registrants (from 72 countries)
#1 most talked about:
Grumpy Cat followed by Elon Musk, and Al Gore

3. WWW.DIGITALLABLIVE.COM

4. “SXSW is where you go experience the
future for a few days before you have
to go back home to the present.”
- DENNIS CROWLEY, FOUNDER/CEO FOURSQUARE

5. 1.) Big data is important
2.) Design to change behavior
3.) Don’t say viral
4.) Be awesome
5.) Create distribution
6.) Collaborate
7.) Value the experience
8.) Humanize tech
9.) Act like startups
10.) Be passionate
10 KEY TAKEAWAYS

6. Big Data is Important

9. “We have all of humanity’s
knowledge in our hands. It’s our
responsibility to make that useful.”
- Amit Singhal, Google
BIG DATA ACCORDING TO GOOGLE

10. BIG DATA ACCORDING TO AL GORE

11. BIG DATA ACCORDING TO US

12. Design to Change
Behavior

13. Through data, we can track our own
behaviors to make actual changes in
our real lives.
THE SHIFT FROM BIG DATA TO “QUANTIFIED SELF”

14. WHEN YOU CHECK IN
AT 2 AM...
AND GET FOUR HOURS YOUR WEIGHT GOES UP
OF SLEEP... TWO POUNDS ONE
WEEK LATER.
UNDERSTANDING YOUR OWN DATA

15. Google’s talking shoe motivates you to
move
FEEDBACK & FEEDFORWARD

16. Stop saying “Viral”

17. 1.) Most things are not “Viral.”
2.) You never know in advance
which ideas will work.
3.)Try lots of things & optimize
THERE IS NO GOING VIRAL FORMULA

18. 85% of these views
were paid for
BUYING THE SEED, IS 1/2 THE BATTLE

19. It should be 50/50 split on
figuring out the idea &
how to make it spread.
Not 95/5
SPREADING THE SEED, IS THE OTHER 1/2 OF THE BATTLE

20. Be Awesome

21. “You could have a huge
marketing budget, but if nobody
wants to share your content and
ideas then it’s not working.”
-Jonah Peretti, Buzzfeed CEO

22. BROADCAST BORED-AT-WORK
THE NEW “MASS” NETWORKS

23. If it’s not MOBILE it won’t SPREAD
Sweet
Spot
UNDERSTAND THE PLATFORMS

24. Quality content
doesn’t have to
have high
production value.
GRUMPY CAT MOST SHARED AT SXSWi

25. REAL-TIME RESPONSE OREO SUPERBOWL AD

26. “Social is a way of
thinking, not a channel or
a trick.”
JONAH PERETTI, BUZZFEED CEO

27. 1.) Have a heart, be emotional
2.) Content is about identity
3.) Relate to your audience
4.) Be nimble & responsive
5.) Capture the moment
6.) Cute animals deserve respect
7.) Humor is inherently social
8.) Nostalgia
9.) Don’t post things people are
embarrassed to share

28. Create New
Distribution Models

29. By building from assets up,
TMZ grew beyond a website,
and now has a TV show, radio
show, and bus tour.

30. "The goal, is to
become HBO faster
than HBO can
become us."
Reed Hastings, Netflix CEO

31. Collaborate with
Consumers

32. Hawaii Five-0 ran
two different finales,
on each coast based
on social feedback

33. CROWD SOURCING CONTENT

34. Value the Experience,
not the “Thing”

35. As our audiences become
harder to reach,
we have to create experiences
they actually want to have.

36. 90% rent a brand they’ve
90% rent a brand they’ve
never rented or owned before
never rented or owned before
CREATING AN EXPERIENCE ECONOMY

37. Using real women & photos
boosted conversion rates
PEOPLE WANT AUTHENTICITY

38. Buying things is
so “passé”
Lululemon// Yoga Classes // In Store
Snow Skis // Demo // Slopeside J Crew // Whiskey // Liquor Store

39. Humanize Technology

40. As we spend more time with
digital, the value we place on
experiences with real people
& things increases.
THE DIGITAL BACKLASH

41. We’ve always thought we
were digital natives.
But we’re not.
Then.
Now
.
THE MYTH & REALITY

42. How do parents raise digitally-
savvy children without relying on
the convenience of technology as a
babysitter?
THE ANXIETY

43. Technology should be
there when we want it, and
out of the way when we
don't.
THE SHIFT IN OUR RELATIONSHIP WITH TECH

44. “Hardware” can
marry digital with
physical
MakerBot// 3D Printing
QuickTime™ and a
H.264 decompressor
are needed to see this picture.
3M Innovation// Virtual Help Desk
FUTU// 3D Printing Shoes 3M Innovation// Virtual Help Desk

45. What’s holding computers back is
the limited number of ways in
which we can use them.
LEAP MOTION & THE FUTURE OF GESTURE CONTROL

46. LEAP MOTION & THE FUTURE OF GESTURE CONTROL

47. GOOGLE GLASS IS ALMOST HERE.

48. IT WILL CHANGE THE WAY WE ACT

49. THE WAY WE COMMUNICATE

50. QuickTime™ and a
H.264 decompressor
are needed to see this picture.
GOOGLE GLASS IS ALMOST HERE.

51. Act like Startups

52. “Just because something has
been done the same way for
a long time, doesn’t mean it’s
the only way.”
NICK CAVE

54. The Traditional Approach
Planners write a brief
Creative concept
Present ideas to
account and client
WATERFALL APPROACH

56. AGILE APPROACH: CONCEPT > TEST > ITERATE

57. Scrum: multiple small
teams working in an
intensive and
interdependent manner.

58. Adopt a Lean
Mentality
Didn’t accept credit cards at launch
Phones in driver’s cars died after 4 hours JWT’s “Pop-up” Agency for Startups

59. Be Passionate

60. ELON MUSK//BADASS
“If humanity doesn’t land on mars, that will
be my greatest disappointment.”
CEO and CTO of SpaceX, CEO and Head Product Designer at Tesla, CEO of Solar City

61. First 3 Rocket Launches Failed

62. TINA ROTH EISENBURG
1.) Embrace enthusiasm
2.) Don’t complain, make things
3.) Surround yourself with likeminded people
Owner of Swiss Miss, Creative Mornings, Teux Deux app, & online Tattoo shop
Tattly

63. 1.) Big data is important
2.) Design to change behavior
3.) Don’t say viral
4.) Be awesome
5.) Create distribution
6.) Collaborate
7.) Value the experience
8.) Humanize tech
9.) Act like startups
10.) Be passionate
10 KEY TAKEAWAYS