K Os Radio 2009 2010

HAIRCUTS FOR MEN

2010 Radio Buy

Overview - page 2
Recommendations - page 3

Broadcast/Radio

ESPN 2010 Schedule - page 4
ESPN 2009 Schedule - page 5
KSCS 2010 Schedule - page 6
KPLX 2010 Schedule - page 7
KTCK 2010 Schedule - page 8
KRLD 2010 Schedule - page 9
KRLD 2009 Schedule - page 10

Station/Format/Frequency/Owner
Information for DFW Market - pp 11-13

Station Ranker - page 14
Multi Daypart Ranker - pp 15-16
Total Market Audience Comp - pp 17-24
Male 12+

Build Texasedia
M

Build Texasedia
M
www.buildtexasmedia.com
PO Box 92644
Austin, TX 78709-2644
Phone: 512-853-9558
Fax: 512-276-6728
Leslie M. Shaffer • lshaffer@buildtexasmedia.com

Overview
2009 – What you have now:

ESPN running six hard placement :60 promotional endorsements by Shaun Dodge per month and 30 rotators
running 5a – 12m ten days a month for $2,703 NET PLUS $500 talent fee to Shaun Dodge.

The good: Endorsements tend to work for your type of business, they are easier to track and the :60 spot Shaun
did for you sounds good. Your :30 spot sounds great.

The bad: Ten days of rotators and Shaun talking about Knockouts six times a month isn’t reaching enough of your
target customers. The budget you have won’t go far in a market the size of DFW.

What you need: Hard placement to increase your reach, more spots over more days in the month to increase
frequency, and a music station to reach more of your target demographic on the weekend. In addition, the Cowboy
football season and the events surrounding that and the new stadium present a good opportunity for Knockouts
promotion the last quarter of 2009 into January of 2010.

2009 Cowboy football season opportunities:

Lowest investment: $2,125 Net with The Fan/KRLD-FM/105.3 gets you 20 hard placement spots one week a month.
I can renegotiate this if you want more exposure and if you want to increase the investment. With an approval process
for being part of a Cowboy promotion, Knockouts will be eligible to participate in The Fan’s Cowboys Watching Parties
and Pre-game Show for the 2009 season held Sundays at The Gaylord Texas in Grapevine.

ESPN has some promotions for investments of $5,000 and $6,000 respectively. I believe you have received both of
those PPT presentations. My thoughts are that the ROI is not sufficient for Knockouts.

2010 Caveats:

The Ticket has a loyal audience and is ranked #1 in the market. However, your budget will not go far enough to gain
enough frequency at their rates, and their station range is incredibly low.

KRLD/The Fan/ 105.3 can give you hard placement spots with excellent frequency, but even though they are the
Cowboy flagship station, in 2010 they still can’t give you the reach and coverage you need. Endorsements are hard
to come by on The Fan as well.

Rotators are the only way to flesh out your buy with the budget you have.

Rotators give you the frequency you need, but hard placement dayparts give you better reach and are easier to
track as long as you keep an eagle eye on your traffic compared to your weekly and monthly radio campaign
schedule.

To make sure you are getting your money’s worth, check your invoice every month from the stations. It will give you
the official station log of when your spots ran within 15 minutes. This is how you can tell if your rotators are running
at a decent time and if your hard placement spots are running in the correct time frame. Should you decide to hire
Build Texas Media as your agency, we will track with the station logs and require compensation from the stations
that don’t run according to the buy. Compensation means extra spots at no charge.

Build Texasedia
M
www.buildtexasmedia.com
PO Box 92644
Austin, TX 78709-2644
Phone: 512-853-9558
Fax: 512-276-6728
Leslie M. Shaffer • lshaffer@buildtexasmedia.com

Recommendations

2010 Recommendations:

Stick with ESPN. You get the advantage of :60 live endorsements, a :60 spot recorded by Shaun himself,
and a schedule I designed and ESPN can live with. You get better reach with coverage for every weekday
of the month instead of just ten days a month. The best part is the price is almost exactly the same
including Shaun’s talent fee. $2,805 Net plus $500

2009: Net Reach with current ESPN schedule each month – 129,900
2010 Schedule: Net Reach – 176,200
2009: Monthly frequency – 1.9
2010 Schedule: Monthly frequency – 1.9
2009: Cumulative audience – 260,300
2010 Schedule: Cumulative audience – 360,400

KSCS/Country/96.3 will give you a rate that allows you to dominate a daypart every Saturday of the
month from 6a-3p. This is hard placement when KSCS ranks #2 and #5 in the market for men 25-54. This
will reach men who haven’t heard your commercials before. This fills in the gap of coverage you need for
weekends, and it gives you coverage in a daypart long before your stores close on Saturdays with a boost
for your stores that are open on Sunday. The rate is $85 Net. You get 3 :30 spots running 6a-3p every
Saturday for $1,020 every four weeks.

KPLX/Country/The Wolf 99.5 will come close to matching the KSCS rate with an offer of $93.50 Net per
:30 spot with the same schedule if you sign off to run it the first quarter of 2010 by this coming Monday,
October 5th. Otherwise the rate goes up to $110.50 Net, and my rep wasn’t sure how long she could hold
that rate. The Saturday daypart with KSCS will get you almost the exact same exposure without being
rushed to sign off.

The numbers:

ESPN: Total Net to Station each 4-week schedule - $3,305
KSCS: Total Net to Station each 4-week schedule - $1,020
Grand Total: $4,325
Build Texas Media monthly fee: $500
Total Annual Radio budget covering 48 weeks of radio in 2010: $57,900

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reach 100,000 more potential customers
over 4 weeks with about the same $$ as
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Ë-»¼ å Ó îëóëìå Í»» Ü»¬¿·´»¼ Í±«®½·²¹ Ð¿¹» º±® Ý±³°´»¬» Ü»¬¿·´-òyou were spending for 2 weeks in 2009
Ý±°§®·¹¸¬ îððç ß®¾·¬®±² ×²½ò ß´´ Î·¹¸¬- Î»-»®ª»¼ Ð¿¹» ï ±º í Í½¸»¼«´»

PDF created with pdfFactory trial version www.pdffactory.com

Current - 2009 - ESPN Knockouts schedule

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Proposed Schedule
DALLAS-FT. WORTH (Metro Survey Area)
AUG09 / JUL09 / JUN09
M 25-54

KSCS-FM
Flight A: 1 Week - No Dates
Daypart Spots Length Rate Average CPP GRPs % of Investment % of % Net Frequency Cume % of
Rating GRPs Dollars Reach Reach Persons Cume
Sa 6a-3p 3 30 $100.00 0.5% $200.00 1.5 100% $300.00 100% 1.2% 17,200 1.2 74,900 23.0%
One Week Total
3 $100.00 0.5% $200.00 1.5 $300.00 1.2% 17,200 1.2 74,900 23.0%
Flight Total 3 $100.00 0.5% $200.00 1.5 $300.00 1.2% 17,200 1.2 74,900 23.0%

KSCS-FM
Flight B: 4 Weeks (1/4, 1/11, 1/18, 1/25)
Sa 6a-3p 3 30 $100.00 0.5% $200.00 1.5 100% $300.00 100% 1.2% 17,200 1.2 74,900 23.0%
One Week Total
3 $100.00 0.5% $200.00 1.5 $300.00 1.2% 17,200 1.2 74,900 23.0%
Flight Total 12 $100.00 0.5% $200.00 6.0 $1,200.00 3.7% 53,800 1.5 146,000 36.8%

Grand Totals
Station Spots Rate Average CPP GRPs Investment % Reach Net Reach Frequency Cume % of Cume
Rating Persons
KSCS-FM 15 $100.00 0.5% $200.00 7.5 $1,500.00 4.3% 61,600 1.7 146,000 42.2%
Total 15 $100.00 0.5% $200.00 7.5 $1,500.00 4.3% 61,600 1.7 146,000 42.2%

for roughly a third of what you've been spending every month in 2009 with
ESPN, you can reach over half (56%) of that same number of potential
Accepted By Station c Date
customers with a KSCS schedule - and reach a different segment of your
men 25-54 demographic
Accepted By Client c Date

This station does not discriminate in the sale of advertising time, and will accept no advertising which is placed with an intent to
discriminate on the basis of race, gender or ethnicity. Advertiser hereby certifies that it is not buying broadcasting air time under this
advertising sales contract for a discriminatory purpose, including but not limited to decisions not to place advertising on particular
stations on the basis of race, gender, national origin, or ancestry.

This report was created using the following information: DALLAS-FT. WORTH; AUG09 / JUL09 / JUN09; Metro; Sa 6a-3p; M 25-
54; See Detailed Sourcing Page for Complete Details.
Copyright 2009 Arbitron Inc. All Rights Reserved Page 1 of 2 Schedule

Proposed Schedule
M 25-54

KPLX-FM
Flight A: 4 Weeks (1/4, 1/11, 1/18, 1/25)
Sa 6a-3p 3 30 $110.00 0.7% $157.14 2.1 100% $330.00 100% 1.7% 24,100 1.2 95,500 25.2%
One Week Total
3 $110.00 0.7% $157.14 2.1 $330.00 1.7% 24,100 1.2 95,500 25.2%
Flight Total 12 $110.00 0.7% $157.14 8.4 $1,320.00 5.1% 73,100 1.6 182,500 40.1%

Grand Totals
Rating Persons
KPLX-FM 12 $110.00 0.7% $157.14 8.4 $1,320.00 5.1% 73,100 1.6 182,500 40.1%
Total 12 $110.00 0.7% $157.14 8.4 $1,320.00 5.1% 73,100 1.6 182,500 40.1%

The Wolf has a bit more reach, but there is no guarantee on the price like you have
with Accepted By Station
KCRS... c Date



This report was created using the following information: DALLAS-FT. WORTH; AUG09 / JUL09 / JUN09; Metro; M-F 6a-10a; M
25-54; See Detailed Sourcing Page for Complete Details.

Proposed Schedule
M 25-54

KTCK-AM
Flight A: 1 Week - No Dates
M-F 10a-3p 13 30 $225.00 1.2% $187.50 15.6 100% $2,925.00 100% 5.2% 75,100 2.9 105,000 71.5%
One Week 13 $225.00 1.2% $187.50 15.6 $2,925.00 5.2% 75,100 2.9 105,000 71.5%
Total
Flight Total 13 $225.00 1.2% $187.50 15.6 $2,925.00 5.2% 75,100 2.9 105,000 71.5%

Grand Totals
Rating Persons
KTCK-AM 13 $225.00 1.2% $187.50 15.6 $2,925.00 5.2% 75,100 2.9 105,000 71.5%
Total 13 $225.00 1.2% $187.50 15.6 $2,925.00 5.2% 75,100 2.9 105,000 71.5%

12 spots strategically placed with KCRS or The Wolf gives you more
reach than 13 spots on a c
Accepted By Station very good schedule for one week with the
Date

The Ticket - top sports station in the market


This report was created using the following information: DALLAS-FT. WORTH; AUG09 / JUL09 / JUN09; Metro; M-F 10a-3p; M
25-54; See Detailed Sourcing Page for Complete Details.

ReachMaster Schedule Analysis
105-3 The Fan 3 weeks/Month
pres to Ms. Leslie Shaffer
by Mike Nelson (214) 525-7072
Knock Outs
DALLAS-FT. WORTH MEN 25-54
August 2009 ARBITRON 12+ PPM
METRO Survey Area Population/Intab:1,444,900/313
3 Week Schedule Analysis

SCHEDULE DESCRIPTION
# SPOT AVG CUME TOTAL NET
DAYPART WKS LENGTH RTG RTG SPOTS RATE COST FREQ REACH GRP's

KRLD-FM
Week 1:
M-F 6A-10A 1 :30 0.4% 5.1% 3 $150 $450.00 1.2 16,600 1.2
M-F 10A-3P 1 :30 0.6% 5.4% 2 $150 $300.00 1.1 14,500 1.2
M-F 3P-7P 1 :30 0.4% 6.0% 2 $150 $300.00 1.1 9,800 0.8
M-F 5A-8P~ 1 :30 0.4% 8.8% 3 $50 $150.00 1.1 17,000 1.2
M-F 6A-6A~ 1 :30 0.3% 10.0% 8 $10 $80.00 1.2 28,400 2.4
TOTALS WEEK 1: 0.4% 10.0% 18 $71 $1,280.00 1.6 60,000 6.8
Week 2:
M-F 6A-10A 1 :30 0.4% 5.1% 3 $150 $450.00 1.2 16,600 1.2
M-F 10A-3P 1 :30 0.6% 5.4% 2 $150 $300.00 1.1 14,500 1.2
M-F 3P-7P 1 :30 0.4% 6.0% 2 $150 $300.00 1.1 9,800 0.8
M-F 5A-8P~ 1 :30 0.4% 8.8% 3 $50 $150.00 1.1 17,000 1.2
M-F 6A-6A~ 1 :30 0.3% 10.0% 8 $10 $80.00 1.2 28,400 2.4
TOTALS WEEK 2: 0.4% 10.0% 18 $71 $1,280.00 1.6 60,000 6.8
TOTALS WEEK 1-2: 0.4% 10.0% 36 $71 $2,560.00 2.3 84,600 13.6
Week 3:
M-F 6A-10A 1 :30 0.4% 5.1% 3 $150 $450.00 1.2 16,600 1.2
M-F 10A-3P 1 :30 0.6% 5.4% 2 $150 $300.00 1.1 14,500 1.2
M-F 3P-7P 1 :30 0.4% 6.0% 2 $150 $300.00 1.1 9,800 0.8
M-F 5A-8P~ 1 :30 0.4% 8.8% 3 $50 $150.00 1.1 17,000 1.2
M-F 6A-6A~ 1 :30 0.3% 10.0% 8 $10 $80.00 1.2 28,400 2.4
TOTALS WEEK 3: 0.4% 10.0% 18 $71 $1,280.00 1.6 60,000 6.8
TOTALS:KRLD-FM 0.4% 10.0% 54 $71 $3,840.00 3.0 98,100 20.4

Note: ~-Audience estimates for this daypart are derived by TAPSCAN based on Arbitron's copyrighted and proprietary audience estimates. They are not estimates produced by Arbitron.

The Fan - Cowboy flagship station - with an excellent schedule like this, your total net reach
with their current programming will never be as good as you get with ESPN, KSCS, or The
Wolf

The Fan is a good station to use now, during football season, but over the long haul in 2010,
won't give you the audience you'll get with ESPN or KSCS...or both

Page 1

Prepared with TAPSCAN v9.8.2. © 2009 Arbitron Inc.
TAPSCAN is a registered mark of TAPSCAN, Inc., used under license.
Data © Arbitron Inc. Subject to the limitations and restrictions stated in the original report.
Radio PPM, AUGUST 2009, © 2009 Arbitron Inc.


2009 Football season schedule

ReachMaster Schedule Analysis
105-3 The Fan "Knock Outs" A
pres to Ms. Leslie Shaffer
by Mike Nelson (214) 525-7072
Knock Outs
DALLAS-FT. WORTH MEN 18-44
August 2009 ARBITRON 12+ PPM
METRO Survey Area Population/Intab:1,303,200/251
1 Week Schedule Analysis

SCHEDULE DESCRIPTION
# SPOT AVG CUME TOTAL NET
DAYPART WKS LENGTH RTG RTG SPOTS RATE COST FREQ REACH GRP's

KRLD-FM
M-F 6A-9A~ 1 :60 0.4% 2.7% 2 $200 $400.00 1.1 8,600 0.8
M-F 10A-3P 1 :60 0.5% 3.9% 4 $200 $800.00 1.4 19,400 2.0
M-F 3P-7P 1 :60 0.3% 4.7% 2 $200 $400.00 1.1 7,500 0.6
M-F 6A-7P 1 :60 0.4% 6.8% 9 $100 $900.00 1.5 33,900 3.6
TOTALS WEEK 1: 0.4% 6.8% 17 $147 $2,500.00 2.0 47,700 7.0

SCHEDULE COMPUTATIONS: 1 Week
MEN 18-44 POPULATION: 1,303,200
AVG CUME TOTAL NET
STATION RTG RTG SPOTS RATE COST FREQ REACH GRP's
KRLD-FM 0.4% 6.8% 17 $147 $2,500.00 2.0 47,700 7.0
TOTALS: 0.4% 6.8% 17 $147 $2,500.00 2.0 47,700 7.0

Note: ~-Audience estimates for this daypart are derived by TAPSCAN based on Arbitron's copyrighted and proprietary audience estimates. They are not estimates produced by Arbitron.

$2,500 Gross or $2,125 NET per month, for the last quarter of 2009 this will
get you into the Gaylord for Cowboy party time - a lot of exposure -something
to Twitter about

Prepared with TAPSCAN v9.8.2. © 2009 Arbitron Inc.
TAPSCAN is a registered mark of TAPSCAN, Inc., used under license.
Data © Arbitron Inc. Subject to the limitations and restrictions stated in the original report.
Radio PPM, AUGUST 2009, © 2009 Arbitron Inc.


Top stations in the market for men 25-54 are highlighted.
Circled stations have submitted schedules for KNOCKOUTS,
included in this file.

KRG Spectrometer
All AM/FM in the Dallas-Ft Worth, TX MSA.

Select a heading to resort by:

Station MSA Specific Format Power/Freq. Owner Rep

KATH-AM Dallas TX Religion 1,000/ 910 Chatham Hill Fnd <>N/A

KBFB-FM Dallas TX Rhythmic CHR 100,000/ 97.9 Radio One, Inc <>Katz

KBOC-FM Dallas TX Regional Mexica 93,000/ 98.3 Liberman Bdcst <>N/A

KDFT-AM Dallas TX Religion 1,000/ 540 Multicultural Bdsct <>Self

KDGE-FM Dallas TX Alt/Modern Rock 100,000/102.1 Clear Channel <>CCRS

KDMX-FM Dallas TX Adult Contempor 100,000/102.9 Clear Channel <>CCRS

KDXX-FM Dallas TX Regional Mexica 74,000/107.1 Univision <>Univision

KEGL-FM Dallas TX Album-Oriented 100,000/ 97.1 Clear Channel <>CCRS

KEOM-FM Dallas TX Non-Commercial 61,000/ 88.5 Mesquite Indpnt Sch <>N/A

KERA-FM Dallas TX National Public 100,000/ 90.1 N Texas Public Brdct <>N/A

ESPN KESN-FM Dallas TX Sports 100,000/103.3 ABC, Inc. <>McGavren

KESS-FM Dallas TX Spanish Contemp 100,000/107.9 Univision <>Univision

KFCD-AM Dallas TX Hispanic 7,000/ 990 D.B. Zwirn & Co <>N/A

KFJZ-AM Dallas TX Hispanic 500/ 870 Siga Bdcst <>N/A

KFLC-AM Dallas TX Spanish News/Ta 50,000/1270 Univision <>Univision

KFXR-AM Dallas TX News 50,000/1190 Clear Channel <>CCRS

KFZO-FM Dallas TX Regional Mexica 100,000/ 99.1 Univision <>Univision

KHKS-FM Dallas TX Contemporary Hi 100,000/106.1 Clear Channel <>CCRS

KHVN-AM Dallas TX Gospel 1,000/ 970 Mortenson Bdcst <>N/A

KJKK-FM Dallas TX Classic Hits 100,000/100.3 CBS Radio <>CBS

KJON-AM Dallas TX Hispanic 5,000/ 850 Chatham Hill Fnd <>N/A

KKDA-AM Dallas TX Black 500/ 730 Service Bdcst <>Christal

KKDA-FM Dallas TX Urban Contempor 100,000/104.5 Service Bdcst <>Christal

KKLF-AM Dallas TX Talk 10,000/1700 Cumulus Media Partners <>Eastman

KLIF-FM Dallas TX Contemporary Hi 50,000/ 93.3 Cumulus Media Partners <>Eastman

KLIF-AM Dallas TX Talk 5,000/ 570 Cumulus Media Partners <>Eastman

KLNO-FM Dallas TX Spanish Adult H 100,000/ 94.1 Univision <>Univision

KLTY-FM Dallas TX Adult Contempor 100,000/ 94.9 Salem Comm <>Katz

KLUV-FM Dallas TX Classic Hits 100,000/ 98.7 CBS Radio <>CBS

KMKI-AM Dallas TX Children 5,000/ 620 ABC, Inc. <>McGavren

KMNY-AM Dallas TX News/Talk 50,000/1360 Multicultural Bdsct <>Self

KMVK-FM Dallas TX Spanish Contemp 17,000/107.5 CBS Radio <>CBS

KNIT-AM Dallas TX Spanish News/Ta 50,000/1480 James Cristal Lic LLC <>N/A

KNOR-FM Dallas TX Regional Mexica 15,500/ 93.7 Liberman Bdcst <>N/A

KPLX-FM Dallas TX Country 100,000/ 99.5 Cumulus Media Partners <>Eastman

KPMZ-FM Dallas TX Oldies 93,000/ 96.7 Citadel Comm <>Katz

KRLD-AM Dallas TX News 50,000/1080 CBS Radio <>CBS
Cowboy
KRLD-FM Dallas TX Sports 100,000/105.3 CBS Radio <>CBS
flagship station
KRNB-FM Dallas TX Urban Adult Con 94,000/105.7 Service Bdcst <>Christal

KRVA-AM Dallas TX Ethnic-Other 5,000/1600 Mortenson Bdcst <>N/A

KSCS-FM Dallas TX Country 100,000/ 96.3 Citadel Comm <>Katz

KSKY-AM Dallas TX News/Talk 20,000/ 660 Salem Comm <>Salem

KSOC-FM Dallas TX Urban Adult Con 100,000/ 94.5 Radio One, Inc <>Katz

KTCK-AM Dallas TX Sports 9,000/1310 Cumulus Media Partners <>Eastman

KTCY-FM Dallas TX Spanish Contemp 92,000/101.7 Liberman Bdcst <>LER

KTDK-FM Dallas TX Sports 6,200/104.1 Cumulus Media Partners <>Eastman

KTNO-AM Dallas TX Hispanic 15,000/1440 Mortenson Bdcst <>N/A

KVCE-AM Dallas TX Talk 35,000/1160 Dallas Brdcst <>N/A

KVIL-FM Dallas TX Adult Contempor 100,000/103.7 CBS Radio <>CBS

KVTT-FM Dallas TX Non-Commercial 100,000/ 91.7 Covenant Ed Media <>N/A

KWRD-FM Dallas TX Religion 100,000/100.7 Salem Comm <>Salem

KZMP-AM Dallas TX Spanish News/Ta 32,000/1540 Liberman Bdcst <>LER

KZMP-FM Dallas TX Ethnic-Other 20,500/104.9 Liberman Bdcst <>LER

KZPS-FM Dallas TX Classic Rock 98,000/ 92.5 Clear Channel <>CCRS

KZZA-FM Dallas TX Spanish Adult H 75,000/106.7 Liberman Bdcst <>Self

WBAP-AM Dallas TX News/Talk 50,000/ 820 Citadel Comm <>Katz

WRR-FM Dallas TX Classical 100,000/101.1 City of Dallas <>N/A

Station Ranker

Quan. Survey: Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPM Population: 1,444,900
Daypart: M-F 6a-7p Demo: Men 25-54

Top 15 Stations, Ranked On AQH Rtg

AQH
Rnk Station Rtg AQH (00) Cume (00) Station Format
1 KTCK-AM 1.3 187 1,626 Sports
2T KPLX-FM 0.9 128 2,833 Country
2T KLNO-FM 0.9 130 1,931 Spanish Adult Hits
4T KJKK-FM 0.7 101 2,970 Classic Hits
4T KHKS-FM 0.7 106 3,218 Contemporary Hit Radio
4T KZPS-FM 0.7 104 2,847 Classic Rock
7T KLUV-FM 0.6 91 2,703 Classic Hits
7T KDGE-FM 0.6 84 2,326 Alt/Modern Rock
7T KSCS-FM 0.6 87 2,307 Country
7T KEGL-FM 0.6 82 2,092 Album-Oriented Rock
7T KERA-FM 0.6 82 1,136 National Public Radio
12T KKDA-FM 0.5 68 2,349 Urban Contemporary
12T KBFB-FM 0.5 68 2,406 Rhythmic CHR
12T KESN-FM 0.5 74 1,864 Sports ESPN 103.3
12T KNOR-FM 0.5 78 1,509 Regional Mexican ABC
12T WBAP-AM 0.5 77 1,434 News/Talk

The PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on
for precise accuracy or precise representativeness of a demographic or radio market.
Beginning with the Arbitron WI06 survey, stations that simulcast 100% throughout the survey period are reported only under the call letters
of the primary station of the simulcast partnership.

Cume inconsistencies detected in the PPM data were corrected during survey installation for: Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB
PPM: WRR -FM WBAP-AM KZZA-FM KZPS-FM KZMP-AM KWRD-FM KVTT-FM KVRK-FM KVIL-FM KTNO-AM KTFW-FM KTCY-FM
KTCK-AM KSOC-FM KSKY-AM KSCS-FM KRNB-FM KRLD-FM KRLD-AM KPMZ-FM KPLX-FM KNTU-FM KNOR-FM KNON-FM
KMVK-FM KMNY-AM KLUV-FM KLTY-FM KLNO-FM KLIF-AM KLAK-FM KKDA-FM KKDA-AM KJSA-AM KJKK-FM KHVN-AM KHKS-FM
KGGR-AM KFZO-FM KFXR-AM KFWR-FM KFLC-AM KESS-FM KESN-FM KERA-FM KEOM-FM KEGL-FM KDMX-FM KDGE-FM
KDFT-AM KDBN-FM KCBI-FM KBOC-FM KBFB-FM KAAM-AM

Format, Owner, Power and Rep information provided by third parties.

KRLD - The Fan - doesn't show up in the top 15 stations in the market

This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc.
312-222-1555.
Arbitron Ratings Data © Copyright 2009 Arbitron.

2:48 PM September 14, 2009 Please Contact Tracey Wommack
Sr. Account Executive
(Phone)214-525-2723 (Fax)917-206-9564
Tracey.Wommack@clearchannel.com

Multi Daypart Ranker
Top 20 Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPM Men 25-54

AQH AQH AQH
Rnk Station Rtg AQH (00) Cume (00) Rnk Station Rtg AQH (00) Cume (00) Rnk Station Rtg AQH (00) Cume (00)

M-F 6a-10a M-F 10a-3p M-F 3p-7p
1 KTCK-AM 1.5 214 1,344 1 KTCK-AM 1.2 170 1,050 1 KTCK-AM 1.3 182 1,254
2 KHKS-FM 0.9 123 1,285 2 KLNO-FM 1.1 159 1,233 2T KLNO-FM 0.8 112 1,262
3T KPLX-FM 0.8 110 1,606 3 KPLX-FM 1.0 149 1,725 2T KPLX-FM 0.8 120 1,739
3T KLNO-FM 0.8 112 1,101 4 KZPS-FM 0.9 128 1,894 2T KJKK-FM 0.8 117 1,750
5T KLUV-FM 0.7 94 1,150 5 KJKK-FM 0.8 113 1,793 5T KSCS-FM 0.7 94 1,461
5T WBAP-AM 0.7 94 1,007 6T KDGE-FM 0.7 104 1,443 5T KHKS-FM 0.7 103 2,087
7T KSCS-FM 0.6 87 1,147 6T KHKS-FM 0.7 95 1,950 7T KEGL-FM 0.6 83 1,344
7T KERA-FM 0.6 84 835 6T KLUV-FM 0.7 108 1,694 7T KNOR-FM 0.6 87 1,115
7T KZPS-FM 0.6 84 1,467 9T KSCS-FM 0.6 81 1,392 7T KERA-FM 0.6 83 841
7T KESN-FM 0.6 80 1,244 9T KERA-FM 0.6 80 620 7T KBFB-FM 0.6 93 1,781
11T KNOR-FM 0.5 69 775 9T KEGL-FM 0.6 90 1,249 7T KSOC-FM 0.6 86 954
11T KBFB-FM 0.5 66 1,168 12T KDMX-FM 0.5 67 1,751 7T KDGE-FM 0.6 82 1,362
11T KJKK-FM 0.5 71 1,286 12T KESN-FM 0.5 66 1,119 7T KZPS-FM 0.6 93 1,627
11T KKDA-FM 0.5 76 1,248 12T KMVK-FM 0.5 71 1,069 14T KRLD-AM 0.5 66 891
11T KEGL-FM 0.5 70 807 12T KNOR-FM 0.5 77 870 14T KESN-FM 0.5 78 1,380
11T KFZO-FM 0.5 69 859 12T WBAP-AM 0.5 74 963 14T KLUV-FM 0.5 66 1,409
17T KDGE-FM 0.4 62 930 17T KRLD-FM 0.4 64 751 14T KFZO-FM 0.5 67 926
17T KBOC-FM 0.4 58 891 17T KFZO-FM 0.4 52 818 14T KKDA-FM 0.5 74 1,494
17T KRLD-AM 0.4 61 943 17T KKDA-FM 0.4 57 1,371 19T KMVK-FM 0.4 57 980
17T KRLD-FM 0.4 53 651 17T KTCY-FM 0.4 59 669 19T KLIF-AM 0.4 52 725
M-F 7p-12m Sat 6a-10a Sat 10a-3p
The 1
2T
KHKS-FM
KEGL-FM
0.4
0.3
51
41
1,395
907
1
2T
KLNO-FM
KJKK-FM
0.5
0.3
75
39
271
314
1T
1T
KLNO-FM
KPLX-FM
0.9
0.9
134
133
512
741
Ticket & 2T KBFB-FM 0.3 48 1,341 2T KDMX-FM 0.3 45 289 3T KHKS-FM 0.7 96 761
2T KJKK-FM 0.3 40 1,110 2T KLUV-FM 0.3 45 298 3T KJKK-FM 0.7 101 535
ESPN 2T KKDA-FM 0.3 43 1,114 2T KNOR-FM 0.3 48 192 5 KSCS-FM 0.6 88 579

don't 2T
2T
KPLX-FM
KSCS-FM
0.3
0.3
50
42
1,283
1,022
2T
2T
KPLX-FM
KSCS-FM
0.3
0.3
50
43
338
306
6T
6T
KDGE-FM
KLUV-FM
0.5
0.5
67
71
488
536
even 2T KZPS-FM 0.3 40 974 2T KTCY-FM 0.3 43 143 6T KMVK-FM 0.5 72 341
9T KLNO-FM 0.2 32 806 9T KBOC-FM 0.2 35 220 6T KNOR-FM 0.5 68 308
show up 9T KLUV-FM 0.2 22 717 9T KKDA-AM 0.2 25 61 6T KDMX-FM 0.5 77 616
9T KMVK-FM 0.2 28 658 9T KKDA-FM 0.2 33 291 6T KKDA-FM 0.5 69 573
in this 9T KNOR-FM 0.2 22 672 9T KLIF-AM 0.2 28 183 6T KZPS-FM 0.5 66 473
daypart- 9T KDGE-FM 0.2 32 1,061 9T KDGE-FM 0.2 24 188 13T KBFB-FM 0.4 65 536
9T KRNB-FM 0.2 36 878 9T KLTY-FM 0.2 26 183 13T KLIF-AM 0.4 62 281
M-F 9T KDMX-FM 0.2 32 1,208 9T KBFB-FM 0.2 29 285 13T KEGL-FM 0.4 63 463
9T KSOC-FM 0.2 32 743 9T KMVK-FM 0.2 25 176 16T KFZO-FM 0.3 47 261
7p-12m 9T KBOC-FM 0.2 33 785 9T KEGL-FM 0.2 27 194 16T KRNB-FM 0.3 41 339
18T KESS-FM 0.1 14 514 9T KERA-FM 0.2 23 149 16T KBOC-FM 0.3 47 332
18T KLIF-AM 0.1 16 366 9T KFZO-FM 0.2 29 165 16T KSOC-FM 0.3 40 280
18T KRLD-AM 0.1 17 485 9T KHKS-FM 0.2 36 273 16T KTCY-FM 0.3 43 234

No sports stations show up Sat 6a-3p
The Wolf and 96.3 tie @ #2 Sat 6a-10a
and run close 10a-3p - dayparts matter...

These daypart rankers do not show
football season - FYI

312-222-1555.

(Phone)214-525-2723 (Fax)917-206-9564

Multi Daypart Ranker
Top 20 Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPM Men 25-54

AQH AQH AQH
Rnk Station Rtg AQH (00) Cume (00) Rnk Station Rtg AQH (00) Cume (00) Rnk Station Rtg AQH (00) Cume (00)

Sat 3p-7p Sat 7p-12m Sun 6a-10a
1 KPLX-FM 1.1 159 712 1 KPLX-FM 0.6 86 524 1 KLTY-FM 0.4 56 328
2T KJKK-FM 0.8 113 604 2T KSCS-FM 0.5 69 444 2T KKDA-AM 0.2 22 71
2T KSCS-FM 0.8 110 548 2T KZPS-FM 0.5 66 374 2T KLNO-FM 0.2 31 133
4T KHKS-FM 0.7 96 665 4T KJKK-FM 0.4 65 408 2T KHKS-FM 0.2 22 136
4T KLNO-FM 0.7 98 384 4T KKDA-FM 0.4 53 463 2T KMVK-FM 0.2 33 141
6T KLUV-FM 0.6 84 496 4T KBFB-FM 0.4 56 597 2T KPLX-FM 0.2 31 218
6T KDMX-FM 0.6 88 614 4T KEGL-FM 0.4 57 454 2T KSCS-FM 0.2 26 219
6T KBFB-FM 0.6 85 674 4T KHKS-FM 0.4 63 609 2T KTCY-FM 0.2 27 105
6T KZPS-FM 0.6 85 411 9T KMVK-FM 0.3 43 254 9T KJKK-FM 0.1 13 101
10T KMVK-FM 0.5 67 350 9T KDGE-FM 0.3 50 399 9T KBOC-FM 0.1 16 141
10T KDGE-FM 0.5 66 436 9T KRNB-FM 0.3 39 259 9T KKDA-FM 0.1 8 80
12T KKDA-FM 0.4 64 494 9T KDMX-FM 0.3 41 450 9T KDMX-FM 0.1 16 153
12T KEGL-FM 0.4 55 351 9T KLUV-FM 0.3 44 358 9T KEGL-FM 0.1 17 121
12T KNOR-FM 0.4 57 269 14T KNOR-FM 0.2 28 222 9T KLUV-FM 0.1 19 147
15T KBOC-FM 0.3 43 278 14T KFZO-FM 0.2 29 245 9T KEOM-FM 0.1 11 68
15T KRNB-FM 0.3 41 268 14T KRLD-AM 0.2 28 175 9T KNOR-FM 0.1 13 71
17T KLTY-FM 0.2 36 222 14T KLNO-FM 0.2 33 219 9T KERA-FM 0.1 17 129
17T KPMZ-FM 0.2 30 209 14T KBOC-FM 0.2 25 227 9T KPMZ-FM 0.1 9 71
17T KESS-FM 0.2 36 273 14T KSOC-FM 0.2 29 279 9T KRLD-AM 0.1 8 52
17T KFZO-FM 0.2 27 190 14T KESS-FM 0.2 25 205 9T KRNB-FM 0.1 13 91
Sun 10a-3p Sun 3p-7p Sun 7p-12m
1T KHKS-FM 0.6 87 657 1 KHKS-FM 0.7 97 528 1 KPLX-FM 0.4 57 370
1T KLNO-FM 0.6 81 380 2T KBFB-FM 0.6 85 498 2T KEGL-FM 0.3 40 319
3T KMVK-FM 0.5 66 327 2T KPLX-FM 0.6 91 438 2T KHKS-FM 0.3 43 330
3T KPLX-FM 0.5 76 510 2T KSCS-FM 0.6 85 478 2T KKDA-FM 0.3 41 247
5T KJKK-FM 0.4 52 380 2T KZPS-FM 0.6 89 382 2T KBFB-FM 0.3 46 330
5T KDMX-FM 0.4 63 534 6T KLUV-FM 0.5 78 428 2T KZPS-FM 0.3 43 306
5T KRNB-FM 0.4 54 369 6T KEGL-FM 0.5 71 365 7T KJKK-FM 0.2 28 258
5T KSCS-FM 0.4 62 461 8T KLNO-FM 0.4 62 325 7T KDMX-FM 0.2 23 269
5T KTCY-FM 0.4 57 225 8T KDGE-FM 0.4 53 390 7T KLNO-FM 0.2 29 193
5T KZPS-FM 0.4 60 390 8T KDMX-FM 0.4 53 444 7T KLUV-FM 0.2 27 295
11T KBOC-FM 0.3 40 276 8T KRNB-FM 0.4 62 277 7T KMVK-FM 0.2 26 180
11T KBFB-FM 0.3 50 469 8T KJKK-FM 0.4 65 400 7T KBOC-FM 0.2 24 212
11T KKDA-FM 0.3 47 437 8T KVIL-FM 0.4 52 280 7T KRNB-FM 0.2 23 197
11T KEGL-FM 0.3 43 330 8T KKDA-FM 0.4 61 461 7T KSCS-FM 0.2 32 318
11T KLTY-FM 0.3 39 334 15T KBOC-FM 0.3 38 264 7T KSOC-FM 0.2 25 219
11T KVIL-FM 0.3 37 272 15T KMVK-FM 0.3 49 279 7T KDGE-FM 0.2 30 224
11T KLUV-FM 0.3 39 346 15T KNOR-FM 0.3 37 219 17T KFZO-FM 0.1 20 167
18T KDGE-FM 0.2 32 289 15T KLTY-FM 0.3 49 301 17T KEOM-FM 0.1 10 95
18T KERA-FM 0.2 25 172 19T KEOM-FM 0.2 23 164 17T KNOR-FM 0.1 20 151
18T KSOC-FM 0.2 24 207 19T KESS-FM 0.2 26 208 17T KERA-FM 0.1 8 71

The PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on
for precise accuracy or precise representativeness of a demographic or radio market.
Beginning with the Arbitron WI06 survey, stations that simulcast 100% throughout the survey period are reported only under the call letters
of the primary station of the simulcast partnership.
Cume inconsistencies detected in the PPM data were corrected during survey installation for: Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB
PPM: WRR -FM WBAP-AM KZZA-FM KZPS-FM KZMP-AM KWRD-FM KVTT-FM KVRK-FM KVIL-FM KTNO-AM KTFW-FM KTCY-FM
KTCK-AM KSOC-FM KSKY-AM KSCS-FM KRNB-FM KRLD-FM KRLD-AM KPMZ-FM KPLX-FM KNTU-FM KNOR-FM KNON-FM
KMVK-FM KMNY-AM KLUV-FM KLTY-FM KLNO-FM KLIF-AM KLAK-FM KKDA-FM KKDA-AM KJSA-AM KJKK-FM KHVN-AM KHKS-FM
KGGR-AM KFZO-FM KFXR-AM KFWR-FM KFLC-AM KESS-FM KESN-FM KERA-FM KEOM-FM KEGL-FM KDMX-FM KDGE-FM
KDFT-AM KDBN-FM KCBI-FM KBOC-FM KBFB-FM KAAM-AM

312-222-1555.

(Phone)214-525-2723 (Fax)917-206-9564

Audience Composition

Daypart: M-F 6a-7p Base Demo: Male 12+

All Stations, Rank on Male 12+, AQH (00)

Stations M 12+ M 12-17 M 18-24 M 25-34 M 35-44 M 45-49 M 50-54 M 55-64 M 65+

Market Total
Pop (00) 25,577 2,771 3,041 4,986 5,005 2,393 2,065 2,985 2,331
Pop % 100.0% 10.8% 11.9% 19.5% 19.6% 9.4% 8.1% 11.7% 9.1%
All Radio
AQH (00) 3,597 143 331 681 949 509 289 442 253
Cume (00) 23,178 2,292 2,343 4,786 4,820 2,350 1,865 2,705 2,016
AQH % 100.0% 4.0% 9.2% 18.9% 26.4% 14.2% 8.0% 12.3% 7.0%
Cume % 100.0% 9.9% 10.1% 20.6% 20.8% 10.1% 8.0% 11.7% 8.7%
1310 KTCK-AM
AQH (00) 243 1 1 24 105 23 36 51 4
Cume (00) 2,082 66 14 335 789 253 249 251 125
AQH % 100.0% 0.4% 0.4% 9.9% 43.2% 9.5% 14.8% 21.0% 1.6%
Cume % 100.0% 3.2% 0.7% 16.1% 37.9% 12.2% 12.0% 12.1% 6.0%
99.5 KPLX-FM
AQH (00) 193 9 16 42 50 23 13 18 22
Cume (00) 4,466 331 436 809 1,185 604 235 510 356
AQH % 100.0% 4.7% 8.3% 21.8% 25.9% 11.9% 6.7% 9.3% 11.4%
Cume % 100.0% 7.4% 9.8% 18.1% 26.5% 13.5% 5.3% 11.4% 8.0%
KLNO-FM
AQH (00) 182 6 18 60 47 12 11 23 5
Cume (00) 3,096 287 510 829 711 266 125 249 119
AQH % 100.0% 3.3% 9.9% 33.0% 25.8% 6.6% 6.0% 12.6% 2.7%
Cume % 100.0% 9.3% 16.5% 26.8% 23.0% 8.6% 4.0% 8.0% 3.8%
WBAP-AM
AQH (00) 180 3 1 7 33 18 19 46 54
Cume (00) 2,640 112 88 191 756 285 203 552 454
AQH % 100.0% 1.7% 0.6% 3.9% 18.3% 10.0% 10.6% 25.6% 30.0%
Cume % 100.0% 4.2% 3.3% 7.2% 28.6% 10.8% 7.7% 20.9% 17.2%
KLUV-FM
AQH (00) 167 5 7 20 14 41 16 42 22
Cume (00) 4,442 144 344 611 981 674 437 789 462
AQH % 100.0% 3.0% 4.2% 12.0% 8.4% 24.6% 9.6% 25.1% 13.2%
Cume % 100.0% 3.2% 7.7% 13.8% 22.1% 15.2% 9.8% 17.8% 10.4%
KHKS-FM
106.1 AQH (00) 142 11 14 24 45 34 3 10 1
Cume (00) 4,928 639 739 1,207 1,255 591 164 221 112
AQH % 100.0% 7.7% 9.9% 16.9% 31.7% 23.9% 2.1% 7.0% 0.7%
Cume % 100.0% 13.0% 15.0% 24.5% 25.5% 12.0% 3.3% 4.5% 2.3%

312-222-1555.

(Phone)214-525-2723 (Fax)917-206-9564





92.5 KZPS-FM
AQH (00) 141 5 13 11 31 38 23 17 2
Cume (00) 3,881 193 355 588 1,110 737 412 364 123
AQH % 100.0% 3.5% 9.2% 7.8% 22.0% 27.0% 16.3% 12.1% 1.4%
Cume % 100.0% 5.0% 9.1% 15.2% 28.6% 19.0% 10.6% 9.4% 3.2%
KERA-FM
AQH (00) 133 1 4 7 25 45 4 40 7
Cume (00) 1,685 44 73 233 417 393 93 294 138
AQH % 100.0% 0.8% 3.0% 5.3% 18.8% 33.8% 3.0% 30.1% 5.3%
Cume % 100.0% 2.6% 4.3% 13.8% 24.7% 23.3% 5.5% 17.4% 8.2%
102.1 KDGE-FM
AQH (00) 122 8 26 26 47 10 1 1 2
Cume (00) 3,611 355 673 892 957 355 123 172 84
AQH % 100.0% 6.6% 21.3% 21.3% 38.5% 8.2% 0.8% 0.8% 1.6%
Cume % 100.0% 9.8% 18.6% 24.7% 26.5% 9.8% 3.4% 4.8% 2.3%
KJKK-FM
100.3 AQH (00) 118 3 9 13 38 37 14 3 1
Cume (00) 3,784 202 305 757 1,327 646 239 211 97
AQH % 100.0% 2.5% 7.6% 11.0% 32.2% 31.4% 11.9% 2.5% 0.8%
Cume % 100.0% 5.3% 8.1% 20.0% 35.1% 17.1% 6.3% 5.6% 2.6%
96.3 KSCS-FM
AQH (00) 114 8 5 18 34 21 14 8 6
Cume (00) 3,483 333 265 674 895 546 191 331 247
AQH % 100.0% 7.0% 4.4% 15.8% 29.8% 18.4% 12.3% 7.0% 5.3%
Cume % 100.0% 9.6% 7.6% 19.4% 25.7% 15.7% 5.5% 9.5% 7.1%
104.5 KKDA-FM
AQH (00) 109 16 19 26 26 13 3 3 4
Cume (00) 4,105 567 949 996 860 362 132 133 107
AQH % 100.0% 14.7% 17.4% 23.9% 23.9% 11.9% 2.8% 2.8% 3.7%
Cume % 100.0% 13.8% 23.1% 24.3% 21.0% 8.8% 3.2% 3.2% 2.6%
KBFB-FM
AQH (00) 109 10 24 36 24 6 1 3 4
Cume (00) 4,167 545 941 1,248 786 275 97 168 108
AQH % 100.0% 9.2% 22.0% 33.0% 22.0% 5.5% 0.9% 2.8% 3.7%
Cume % 100.0% 13.1% 22.6% 29.9% 18.9% 6.6% 2.3% 4.0% 2.6%
97.1 KEGL-FM
AQH (00) 107 2 21 27 33 13 9 1 1
Cume (00) 2,975 179 492 766 813 325 189 130 82
AQH % 100.0% 1.9% 19.6% 25.2% 30.8% 12.1% 8.4% 0.9% 0.9%
Cume % 100.0% 6.0% 16.5% 25.7% 27.3% 10.9% 6.4% 4.4% 2.8%

312-222-1555.

(Phone)214-525-2723 (Fax)917-206-9564





KRLD-AM
AQH (00) 106 4 6 4 21 9 16 14 32
Cume (00) 2,323 164 233 111 582 239 370 324 300
AQH % 100.0% 3.8% 5.7% 3.8% 19.8% 8.5% 15.1% 13.2% 30.2%
Cume % 100.0% 7.1% 10.0% 4.8% 25.1% 10.3% 15.9% 13.9% 12.9%
KNOR-FM
AQH (00) 99 2 19 41 29 7 0 0 0
Cume (00) 1,958 107 281 857 488 126 37 50 12
AQH % 100.0% 2.0% 19.2% 41.4% 29.3% 7.1% 0.0% 0.0% 0.0%
Cume % 100.0% 5.5% 14.4% 43.8% 24.9% 6.4% 1.9% 2.6% 0.6%
KBOC-FM
AQH (00) 86 1 24 37 17 4 1 3 1
Cume (00) 2,462 102 408 917 585 199 39 113 99
AQH % 100.0% 1.2% 27.9% 43.0% 19.8% 4.7% 1.2% 3.5% 1.2%
Cume % 100.0% 4.1% 16.6% 37.2% 23.8% 8.1% 1.6% 4.6% 4.0%
103.3 KESN-FM
AQH (00) 86 1 1 32 14 14 13 9 2
Cume (00) 2,340 87 20 666 551 431 216 271 99
AQH % 100.0% 1.2% 1.2% 37.2% 16.3% 16.3% 15.1% 10.5% 2.3%
Cume % 100.0% 3.7% 0.9% 28.5% 23.5% 18.4% 9.2% 11.6% 4.2%
KFZO-FM
AQH (00) 83 2 19 16 42 2 1 0 1
Cume (00) 2,057 156 368 685 585 132 44 40 47
AQH % 100.0% 2.4% 22.9% 19.3% 50.6% 2.4% 1.2% 0.0% 1.2%
Cume % 100.0% 7.6% 17.9% 33.3% 28.4% 6.4% 2.1% 1.9% 2.3%
KDMX-FM
AQH (00) 82 9 10 18 24 12 4 5 1
Cume (00) 4,438 417 537 854 1,227 677 285 320 122
AQH % 100.0% 11.0% 12.2% 22.0% 29.3% 14.6% 4.9% 6.1% 1.2%
Cume % 100.0% 9.4% 12.1% 19.2% 27.6% 15.3% 6.4% 7.2% 2.7%
KMVK-FM
AQH (00) 75 3 11 21 27 8 1 2 1
Cume (00) 2,496 259 443 663 673 195 75 105 82
AQH % 100.0% 4.0% 14.7% 28.0% 36.0% 10.7% 1.3% 2.7% 1.3%
Cume % 100.0% 10.4% 17.7% 26.6% 27.0% 7.8% 3.0% 4.2% 3.3%
KLTY-FM
AQH (00) 71 4 4 20 9 13 10 7 4
Cume (00) 2,352 218 141 560 387 386 298 202 159
AQH % 100.0% 5.6% 5.6% 28.2% 12.7% 18.3% 14.1% 9.9% 5.6%
Cume % 100.0% 9.3% 6.0% 23.8% 16.5% 16.4% 12.7% 8.6% 6.8%

312-222-1555.

(Phone)214-525-2723 (Fax)917-206-9564





KLIF-AM
AQH (00) 64 1 0 3 13 16 8 19 3
Cume (00) 1,426 21 31 114 561 289 138 162 111
AQH % 100.0% 1.6% 0.0% 4.7% 20.3% 25.0% 12.5% 29.7% 4.7%
Cume % 100.0% 1.5% 2.2% 8.0% 39.3% 20.3% 9.7% 11.4% 7.8%
105.3 KRLD-FM
AQH (00) 63 0 6 22 20 8 6 1 1
Cume (00) 1,454 16 64 410 326 209 236 126 66
AQH % 100.0% 0.0% 9.5% 34.9% 31.7% 12.7% 9.5% 1.6% 1.6%
Cume % 100.0% 1.1% 4.4% 28.2% 22.4% 14.4% 16.2% 8.7% 4.5%
KSOC-FM
AQH (00) 62 2 1 23 14 11 4 5 3
Cume (00) 1,886 192 107 539 388 326 129 125 80
AQH % 100.0% 3.2% 1.6% 37.1% 22.6% 17.7% 6.5% 8.1% 4.8%
Cume % 100.0% 10.2% 5.7% 28.6% 20.6% 17.3% 6.8% 6.6% 4.2%
KTCY-FM
AQH (00) 59 3 4 14 26 7 0 4 0
Cume (00) 1,499 176 213 445 422 108 23 89 23
AQH % 100.0% 5.1% 6.8% 23.7% 44.1% 11.9% 0.0% 6.8% 0.0%
Cume % 100.0% 11.7% 14.2% 29.7% 28.2% 7.2% 1.5% 5.9% 1.5%
KRNB-FM
AQH (00) 58 3 6 15 11 9 2 5 6
Cume (00) 2,110 294 131 680 445 203 134 131 93
AQH % 100.0% 5.2% 10.3% 25.9% 19.0% 15.5% 3.4% 8.6% 10.3%
Cume % 100.0% 13.9% 6.2% 32.2% 21.1% 9.6% 6.4% 6.2% 4.4%
KZZA-FM
AQH (00) 55 2 10 13 17 5 2 1 4
Cume (00) 1,669 110 228 480 542 83 62 61 103
AQH % 100.0% 3.6% 18.2% 23.6% 30.9% 9.1% 3.6% 1.8% 7.3%
Cume % 100.0% 6.6% 13.7% 28.8% 32.5% 5.0% 3.7% 3.7% 6.2%
KVIL-FM
AQH (00) 55 2 3 6 12 8 6 13 5
Cume (00) 3,365 196 269 621 925 484 262 362 247
AQH % 100.0% 3.6% 5.5% 10.9% 21.8% 14.5% 10.9% 23.6% 9.1%
Cume % 100.0% 5.8% 8.0% 18.5% 27.5% 14.4% 7.8% 10.8% 7.3%
WRR -FM
AQH (00) 49 1 1 3 17 1 2 11 13
Cume (00) 1,221 69 87 121 231 95 88 256 274
AQH % 100.0% 2.0% 2.0% 6.1% 34.7% 2.0% 4.1% 22.4% 26.5%
Cume % 100.0% 5.7% 7.1% 9.9% 18.9% 7.8% 7.2% 21.0% 22.4%

312-222-1555.

(Phone)214-525-2723 (Fax)917-206-9564

K Os Radio 2009 2010

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