may design the overall look and let a Web master do the actual coding

development (programming)

marketing (business goals, analysis, content)

Analyze the need for the site

Choose content

Graphics

<h2> </h2>

<h3> </h3>

<h4> </h4>

<h5> </h5>

Italics = <i> </i>

Superscripted text = 

Subscripted text = 

Borders color, style, & width

Font family, size, style, variant, & weight

Text alignment, decoration, indentation, spacing, & white space

The h1 is different from the others because it will have a background color of its own.

header 2 element will have the same font, medium blue-ish green.

header 3 will have the same font & same color as h2 but will be center-aligned.