The Benefits of Marketing Automation and Integrated Marketing by Larry Carillo

1. The Benefits of
Marketing Automation
and Integrated
Marketing
Larry Carillo

2. Implementation and Benefits of
Marketing Automation
 Better understanding of existing and new prospects
 Allows for personalized, targeted campaigns across channels
 Increased response
 Increased ROI
 Improvement of marketing productivity and time savings
 Outpace your competition

3. Better understand your prospect
 Integration with CRM system allows for insights into existing prospect
demographics and preferences
 Behavioral data collected through prospect web browsing habits validates
previous data collected on prospect preferences and helps understand urgency of
prospect buying decision
 Lead scoring methodology can be developed using demographic and
behavioral data which allows you to better understand the buying staging of each
prospect

4. Personalize and target your campaigns
 With better understanding of
prospects and their product
interest along with behavioral
data, campaigns can be
developed using personalized
and relevant content

5. Increase response
 Personalized and targeted campaigns
improve:
 Response rate
 Conversion rate
According to data
from the Aberdeen
Group personalization
improves:
• click-through-rates
by 14%
• conversion rates by
10%

6. Improve ROI
 ROI of marketing campaigns is
improved with this new approach
 According to research from
Forrester, companies that excel at lead
nurturing generate 50% more sales ready
leads at a 33% lower cost.

7. Increase marketing and sales
productivity
Marketing Automation Allows For:
 Marketing to automate tasks
 Sales to better understand
prospect buying preferences
 Triggered campaigns to be
launched based on data collected

8. Get ahead of your competition
• 63% of
companies that
are outgrowing
their
competition are
using Marketing
Automation
• Currently, low
adoption rates in
key industries as
a whole

9. Top 10 Marketing Automation Platforms
Credit - VentureBeat Marketing Automation report
http://venturebeat.com/2014/02/26/top-10-marketing-automation-companies-the-vb-index-report/

10. Questions about Marketing Automation?
 Contact
 Larry Carillo
 Twitter @larrycarillo
 Linkedin http://www.linkedin.com/in/LarryCarillo
 Email larrycarillo@gmail.com