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How To Optimize Landing Page Conversion
1.
OPTIMIZE LANDING
PAGES By Alan Kay
2.
COME FAR ...
3.
RECOVERING ...
4.
SO … BE
GENTLE!
5.
OPTIMIZATION MOJO
6.
PROFIT FROM MY
PAIN
7.
8.
SURPRISE!
9.
WHO IS THIS
GUY?
10.
EXPERT?
11.
LANDING PAGE?
12.
NOT A HOME
PAGE!
13.
WHY?
14.
10 KEYS
15.
VITAL MINDSETS
16.
WHAT & HOW
TO TEST
17.
SURPRISE TIME!
18.
MAKE 1 NEW
FRIEND
19.
WHO IS THIS
GUY?
20.
EXPERT?
21.
22.
LANDING PAGE?
23.
24.
25.
NOT A “HOME”
PAGE
26.
WHY?
27.
28.
29.
30.
ANXIETY
31.
WHY ARE YOU
ASKING ME THAT?
32.
WHAT ARE YOU
GOING TO DO WITH MY EMAIL ADDRESS?
33.
HOW DO I
KNOW WHAT YOU”RE TELLING ME IS CORRECT?
34.
FRICTION
35.
LENGTH OF PATH
36.
FIELD LAYOUT
37.
38.
39.
10 KEYS
40.
ANSWER THESE: 1
41.
WHERE AM I
AT? Q :1
42.
WHAT CAN I
DO HERE? Q :2
43.
WHAT AM I
GOING TO GET? Q :3
44.
WHY SHOULD I
DO IT? Q :4
45.
Q :5 WHAT
IS IT GOING TO COST ME?
46.
MAKE IT SIMPLE
2
47.
48.
EASY TO READ
TEXT 3
49.
50.
LOOK OFFICIAL 3
51.
52.
53.
JUSTIFY GRAPHICS 4
54.
55.
BE SPECIFIC 5
56.
The “Monster traffic
formula blueprint” report has been downloaded 78,897 times.
57.
SUMMARIZE OFFER 6
58.
59.
BOLD KEY BENEFITS
7
60.
61.
WORTHY BUTTON TEXT
8
62.
63.
64.
VALUE PROPOSITION 9
65.
WHY SHOULD I
DO BUSINESS WITH YOU AND NOT YOUR COMPETITORS?
66.
“ Pizza delivered
in 30 minutes or it's free. ”
67.
HOT COPY 10
68.
IF YOU CAN
WRITE HOT COPY … WRITE IT
69.
IF YOU SUCK...
HIRE SOMEONE
70.
IF YOU DONT
LIKE SPENDING $'S … STUDY COPYWRITING
71.
MINDSET
72.
FOLD OBSESSION
73.
CONVERSATION
74.
WHAT & HOW
TO TEST
75.
FOCUS ON: RELIEVING
ANXIETY REDUCING FRICTION
76.
RELIEVING ANXIETY EXAMPLES:
77.
DISPLAY THIRD-PARTY
SEALS 1
78.
DISPLAY PROFESSIONAL
CERTIFICATIONS 2
79.
DISPLAY YOUR
PHONE NUMBER 3
80.
DISPLAY AWARDS
4
81.
REFERENCE ANY MEDIA
YOU HAVE APPEARED IN 5
82.
INCLUDE TESTIMONIALS &
POSITIVE REVIEWS 6
83.
INCLUDE PICTURES OF
YOU WITH EXPERTS 7
84.
DISPLAY POPULARITY 8
85.
PROVIDE A VIDEO
DEMONSTRATION 9
86.
THE LIST COULD
GO ON AND ON AND ON … THINK! X
87.
USE GOOGLE WEBSITE
OPTIMIZER
88.
FINAL WORDS
89.
MAKE IT HAPPEN
90.
91.
QUESTIONS
Download now