NJ.com is a leading New Jersey-based website that reaches over 1.8 million unique visitors per month. It gathers data on users' zip codes, ages, and genders to target advertising. In January 2007, 52% of NJ.com users had geo-targeting cookies installed. The site attracts the most users from Essex, Middlesex, Union, and Hudson counties. The most popular sections are the home page, news, sports, and local sections. Advertisers can target ads based on user data, site content areas, geography, and themes.