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Green Deal – Learning Lessons for
              2012
   Matt Roberts – Salix Homes
Background to Salix Homes
• ALMO (Arms Length Management Company)
 responsible for 10,500 properties in central Salford
• Over a third solid wall / system build
• 25% fuel poverty
• Asked to be part of the process ‘Trailblazing’
 The Green Deal.
• Is there a role for Housing Providers?
Approach to retrofit


 Retrofit measures
 Measuring change
 Social return on
Investment
Testing the Key Areas of the
Green Deal
•   Marketing and Engagement
•   Assessment and Advice
•   Installation
•   Payback
The benefits of External Wall
Insulation



                  Reduced bills

                  Improved appearance

                  Increased comfort
Or dis-benefits
         “It is of our opinion that as a result of this
         work, our properties have been de-valued by
         at least £20,000 each, therefore it is our
         intention to seek legal advice on the
         possibility of suing the council for £20,000
         per household as compensation”.
Marketing and Engagement
      Changed Supplier in Last 5 Years
• Need to overcome natural inertia
• Need to change behaviour and energy use
• Recognise benefits (or disbenefits)
                               28%


                                         Yes
                                         No


      72%
But maybe…..




Before                  After
Marketing and Engagement


• Reduce the hassle
• Mixed approach
Mixed approach
• Face to face
• Internet
• Social Media
• Leaflets /
  Newsletters
• Social networks /
  community groups
• There is a tendency for people to adopt
  the opinions, judgements and behaviour
  of others
 For example, people are more likely to install an
  energy efficiency measures if one of their family or
  peers have done so.

 Recent research suggests that engaging individuals
  as members of a community, rather than only as
  consumers of energy, is an important strategy for
  changing energy-related behaviours
Assessment
• Qualified assessors
  – what ever that is?
• Know the properties
  – public and private
• Experience of retrofit
• Independent
• Serious about
  behaviour change
Gas Consumption

            Electricity Consumption
Installers
• Frameworks delivering retrofit
• Experience of working in peoples’ homes
• Success in achieving training and
  apprenticeships
• Mechanisms for performance monitoring
• Quality assurance / management – PAS
  2030
• What about SMEs
There is an appetite!
         Would you be prepared to pay towards energy
     efficiency measures if you made a bigger saving as a
                            result?



                13%


                                                            Yes
                                                            No
     26%                                                    Blank
                                             61%
Pay Back – The Pitch!
• No immediate upfront costs and long-
  term benefits.
• By deferring the costs of installation, the
  Green Deal is designed to make the
  uptake of these measures more
  appealing to individuals.
Word of warning – Green Deal
must address the fuel poor
  There is a risk that the Green Deal could in fact make
  fuel poverty worse unless:
• There is an accurate assessment of a home, its
             There is a role for
  occupants and their behaviour in order to make the
  correct diagnosis and the economics of paying for
  them.
             Housing Providers
• We recognise that different customers need different
  approaches.
• We build trust in Green Deal among the fuel-poor, and
  overcome the mistrust that many people on low
  incomes feel towards official initiatives.

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Salix presentation to LCBPC Preparing for Green Deal

  • 1. Green Deal – Learning Lessons for 2012 Matt Roberts – Salix Homes
  • 2. Background to Salix Homes • ALMO (Arms Length Management Company) responsible for 10,500 properties in central Salford • Over a third solid wall / system build • 25% fuel poverty • Asked to be part of the process ‘Trailblazing’ The Green Deal. • Is there a role for Housing Providers?
  • 3. Approach to retrofit  Retrofit measures  Measuring change  Social return on Investment
  • 4. Testing the Key Areas of the Green Deal • Marketing and Engagement • Assessment and Advice • Installation • Payback
  • 5. The benefits of External Wall Insulation  Reduced bills  Improved appearance  Increased comfort
  • 6. Or dis-benefits “It is of our opinion that as a result of this work, our properties have been de-valued by at least £20,000 each, therefore it is our intention to seek legal advice on the possibility of suing the council for £20,000 per household as compensation”.
  • 7. Marketing and Engagement Changed Supplier in Last 5 Years • Need to overcome natural inertia • Need to change behaviour and energy use • Recognise benefits (or disbenefits) 28% Yes No 72%
  • 9. Marketing and Engagement • Reduce the hassle • Mixed approach
  • 10. Mixed approach • Face to face • Internet • Social Media • Leaflets / Newsletters • Social networks / community groups
  • 11. • There is a tendency for people to adopt the opinions, judgements and behaviour of others  For example, people are more likely to install an energy efficiency measures if one of their family or peers have done so.  Recent research suggests that engaging individuals as members of a community, rather than only as consumers of energy, is an important strategy for changing energy-related behaviours
  • 12. Assessment • Qualified assessors – what ever that is? • Know the properties – public and private • Experience of retrofit • Independent • Serious about behaviour change
  • 13. Gas Consumption Electricity Consumption
  • 14. Installers • Frameworks delivering retrofit • Experience of working in peoples’ homes • Success in achieving training and apprenticeships • Mechanisms for performance monitoring • Quality assurance / management – PAS 2030 • What about SMEs
  • 15. There is an appetite! Would you be prepared to pay towards energy efficiency measures if you made a bigger saving as a result? 13% Yes No 26% Blank 61%
  • 16. Pay Back – The Pitch! • No immediate upfront costs and long- term benefits. • By deferring the costs of installation, the Green Deal is designed to make the uptake of these measures more appealing to individuals.
  • 17. Word of warning – Green Deal must address the fuel poor There is a risk that the Green Deal could in fact make fuel poverty worse unless: • There is an accurate assessment of a home, its There is a role for occupants and their behaviour in order to make the correct diagnosis and the economics of paying for them. Housing Providers • We recognise that different customers need different approaches. • We build trust in Green Deal among the fuel-poor, and overcome the mistrust that many people on low incomes feel towards official initiatives.