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Intro to Digital Marketing 2023
1.
2.
3.
4.
5.
6.
7.
Guess what happened
when Google acquired Writely in 2006??
8.
Google Docs
9.
2004 2012 2014 Facebook
bought Instagram for $1 billion and WhatsApp for $19 billion
10.
Amazon paid $580
million in cash for Souq - 2017
11.
Uber buy Careem
for $3.1 billion - 2019
12.
Uber buy Careem
for $3.1 billion - 2019
13.
14.
15.
16.
17.
18.
Change In Digital
Marketing Spending And Traditional Advertising According To Cmos In The United States From 2012 To 2021
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
DIGITAL MARKETING MAP
41.
42.
43.
https://www.ovrdrv.com/wp-content/uploads/2019/09/2022-Social-Media-Map.pdf
44.
45.
Welcome to the
2020 edition of the marketing technology landscape. It grew once again, by 13.6%, up to a total of 8,000 martech solutions.
46.
DIGITAL MARKETING TRENDS
47.
Virtual Reality
48.
Augmented Reality
49.
Smart Speakers And
Audio
50.
Life Video
51.
Artificial Intelligence
52.
Chatbot
53.
Influencer Marketing
54.
MARKETING & SALES PROCESSES
FLOW
55.
Market research Marketing research Marketing strategy Marketing implementation sales After sales
56.
Market research Marketing research Marketing strategy Marketing implementation sales After sales • Customer •
Suppliers • Competitors • intermediaries Micro Env • social • legal • Political • Technological • Economic • environment Macro Env • Big Data analytics: ✓ Structured – unstructured data ✓ Facebook (emotional contagion) ✓ Streaming-patch • Quantitative data : ✓ Social media
57.
• https://www.trademap.org/Index.aspx https://www.numbeo.com/common/ https://www.cia.gov/redirects/ciaredirect.html https://www.cbi.eu/market-information/research-database/ https://www.crunchbase.com/ https://www.imf.org/external/index.htm https://www.worldbank.org/
58.
Facebook Audience Insight Google
Keyword Planner
59.
https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/marketing-basics/seven-ps-marketing
60.
Market research Marketing research Marketing strategy Marketing implementation sales After sales • Customer •
Suppliers • Competitors • intermediaries Micro Env • social • legal • Political • Technological • Economic • environment Macro Env • Big Data analytics: ✓ Structured – unstructured data ✓ Facebook (emotional contagion) ✓ Streaming-patch • Quantitative data : ✓ Social media
61.
Market research Marketing research Marketing strategy Marketing implementation sales After sales Research approaches (
off line) Observation Focus group Survey Experimentation Interviews Mystery shopper Research approaches ( On line) Observation Focus group Survey Experimentation Interviews Mystery shopper • Big Data analytics: ✓ Structured – unstructured data ✓ Facebook (emotional contagion) ✓ Web analytics ✓ Streaming-patch • Quantitative data : ✓ Social media
62.
Market research Marketing research Marketing strategy Marketing implementation sales After sales Data Sources Internal
External Secondary Data Primary Data
63.
64.
65.
Technological device BCI Eye
Tracking GPS Mouse Tracking
66.
Eye Tracking Mouse
Tracking
67.
• brain-computer interfaces
(BCI) Brain-computer Interfaces (BCI)
68.
GPS
69.
Market research Marketing research Marketing strategy Marketing implementation sales After sales Marketing strategy Mission
formulate SWOT Objectives STP: Segmentation Targeting Poisoning SOSTAC Situation analysis objectives strategy tactics actions control
70.
71.
72.
Market research Marketing research Marketing strategy Marketing implementation sales After sales Promotional mix Advertising Public
relation Sales promotion Direct marketing: - Telesales - Direct mail - Kiosk marketing - Direct response Ads Promotional mix (digital) Social media marketing SEO E-mail marketing Mobile marketing Advertising Video marketing Affiliate marketing Content marketing
73.
74.
Market research Marketing research Marketing strategy Marketing implementation sales After sales Sales E-Commerce
75.
Market research Marketing research Marketing strategy Marketing implementation sales After sales CRM Social
CRM
76.
Digital Marketing UX Web Development Web Mastering Content management Marketing
77.
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