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Intro In Digital Marketing

  1. Intro In Digital Marketing By : Eng. Lamiaa Ahmed Sayed
  2. Agenda Style The Definition Of The Marketing And The Digital Marketing The Difference Between The Digital And Traditional Marketing The Common Statistics Of The Digital World 01 02 03 04 The Digital Marketing Map The Effective Techniques In The Digital Marketing In 2018 How do you choose the best way of digital marketing for your business? 05 06
  3. Agenda Style How does the marketer determine the target segment? How do you determine the digital marketing objective? How do you measure your results? 07 08 09 10 What is the branding? Introduction in the strategic digital marketing plan 11
  4. What Is The Marketing And The Digital Marketing ?
  5. Marketing It is the management process responsible for identifying, anticipating and satisfying customer requirements profitability..
  6. Digital Marketing The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.
  7. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS)
  8. The Difference Between Digital And Traditional Marketing
  9. Traditional Marketing Traditional marketing refers to the conventional methods of marketing used ever since the concept of advertisements or marketing came into existence. This primarily includes the following modes for brand promotion: • Newspaper • Flyers • Radio • Television • Billboard advertising along roads and highways • Magazine ads
  10. Digital Marketing Digital marketing is the new age marketing method of the global realm. With internet finding its application and benefit in every aspect of life, marketing too has managed to not only create awareness or promote brands through it, but also give them a global platform to reach a wider customer base. It includes the following: • Business networking sites such as LinkedIn • Social media sites such as Facebook, Instagram and Twitter • Email marketing • Paid ads • Blogs • viral content marketing
  11. Digital & Traditional Marketing Digital Marketing • Two-way conversation • Open system • Transparent • About you ( interests – preferences ) • Community decision-making • Unstructured communication • Informal language • Paid, Owned, Earned • Deep Analytics Traditional Marketing • One-way conversation • Closed system • Opaque • About ME ( brand focused – benefits) • Economic decision-making • Controlled communication • Formal language • Paid • Poor analytics
  12. Common Statistic Of The Digital World
  13. Digital Marketing Map
  14. The Effective Techniques In Digital Marketing In 2018
  15. How do you choose the best way of digital marketing for your business?
  16. 1.What is your business field? 2.Is your target audience (influencers, consumers, payers) there on the platform? 3.Are your competitors promoting their business using the platform? 4.What are the results (engagement, views, subscribers, followers) your competitors are getting from that specific platform? 5.What kind of content do you plan to create? Will it be more of image-based content, blog post links, or video content?
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  18. Who is My Target Audience? Target Audience Basic level Age Location Interests profession Advanced level Actual consumer The payer The influencer.
  19. • Digital marketing provides you with the means to communicate directly with your audience while getting them to convert. • The channel allows you start with a very small budget and scale up as you go. With digital marketing, you can run and manage campaigns quickly and track their results in real time. • Whatever be your business type, you can analyze whether a platform will work for your business or not. • Moreover, you can get measurable and live results for each of your campaigns. Besides that, you can choose from different platforms to suit your business and audience requirements.
  20. 1) Facebook: 97% of B2C marketers use Facebook as it provides them with a plethora of organic and paid opportunities for B2C social media marketing. 2) Twitter: 65% of marketers leverage Twitter for B2C social media marketing. Known for tweeting short messages, it is an ideal platform for engaging consumers with a series of tweets, retweets, and hashtags. 3) Instagram: While 60% of B2C marketers use Instagram, 11% of marketers reported it to be the most important B2C social media marketing platform for their business. 4) Youtube: YouTube is the biggest online video platform worldwide with around 1.5 billion users worldwide. It has become a popular video marketing channel with 46% of marketers using it to promote their B2C brands.
  21. 5) LinkedIn: While LinkedIn is a more appropriate marketing channel for B2B businesses, 44% of marketers are also using it for B2C social media marketing. 6) Pinterest Although it receives mixed opinions as a B2C social media marketing channel, posting quality content on Pinterest can help you improve your SERP rankings. It is an ideal platform for promoting brands related to fashion, art, beauty, cooking, DIY, design, home decor, or travel. Pinterest works wonders for brands with a predominantly female target audience. 7) Snapchat: Snapchat is a relatively new social media platform with only 8% of B2C marketers using it for brand promotions.
  22. How does the marketer determine the target segment?
  26. Geographic segmentation
  27. Buyer Persona
  28. How do you determine the digital marketing objective?
  30. How do you measure your results?
  31. What is the branding?
  32. Brand identity It is the collection of all brand elements that the company creates to portray the right image of itself to the consumer.
  33. Branding It involves the marketing practice of actively shaping a distinctive brand.
  34. Introduction in the strategic digital marketing plan
  35. Thanks