The Definition Of The Marketing And The Digital Marketing
The Difference Between The Digital And Traditional Marketing
The Common Statistics Of The Digital World
The Digital Marketing Map
The Effective Techniques In The Digital Marketing In 2018
How do you choose the best way of digital marketing for your business?
How does the marketer determine the target segment?
How do you determine the digital marketing objective?
How do you measure your results?
What is the branding?
Introduction in the strategic digital marketing plan
Traditional marketing refers to the conventional methods of
marketing used ever since the concept of advertisements or
marketing came into existence. This primarily includes the
following modes for brand promotion:
• Billboard advertising along roads and highways
• Magazine ads
Digital marketing is the new age marketing method of the
global realm. With internet finding its application and
benefit in every aspect of life, marketing too has managed
to not only create awareness or promote brands through it,
but also give them a global platform to reach a wider
customer base. It includes the following:
• Business networking sites such as LinkedIn
• Social media sites such as Facebook, Instagram and
• Email marketing
• Paid ads
• viral content marketing
Digital & Traditional Marketing
• Two-way conversation
• Open system
• About you ( interests – preferences )
• Community decision-making
• Unstructured communication
• Informal language
• Paid, Owned, Earned
• Deep Analytics
• One-way conversation
• Closed system
• About ME ( brand focused – benefits)
• Economic decision-making
• Controlled communication
• Formal language
• Poor analytics
How do you choose the best way of
digital marketing for your business?
1.What is your business field?
2.Is your target audience (influencers, consumers, payers) there on the
3.Are your competitors promoting their business using the platform?
4.What are the results (engagement, views, subscribers, followers)
your competitors are getting from that specific platform?
5.What kind of content do you plan to create? Will it be more of image-based
content, blog post links, or video content?
Who is My Target Audience?
• Digital marketing provides you with the means to communicate directly with your
audience while getting them to convert.
• The channel allows you start with a very small budget and scale up as you go.
With digital marketing, you can run and manage campaigns quickly and track
their results in real time.
• Whatever be your business type, you can analyze whether a platform will work for
your business or not.
• Moreover, you can get measurable and live results for each of your campaigns.
Besides that, you can choose from different platforms to suit your business and
97% of B2C marketers use Facebook as it provides them with a plethora of organic and paid opportunities for B2C social
65% of marketers leverage Twitter for B2C social media marketing. Known for tweeting short messages, it is an ideal
platform for engaging consumers with a series of tweets, retweets, and hashtags.
While 60% of B2C marketers use Instagram, 11% of marketers reported it to be the most important B2C social media
marketing platform for their business.
YouTube is the biggest online video platform worldwide with around 1.5 billion users worldwide. It has become a popular
video marketing channel with 46% of marketers using it to promote their B2C brands.
While LinkedIn is a more appropriate marketing channel for B2B businesses, 44% of marketers are also using it for
B2C social media marketing.
Although it receives mixed opinions as a B2C social media marketing channel, posting quality content on Pinterest
can help you improve your SERP rankings.
It is an ideal platform for promoting brands related to fashion, art, beauty, cooking, DIY, design, home decor, or
travel. Pinterest works wonders for brands with a predominantly female target audience.
Snapchat is a relatively new social media platform with only 8% of B2C marketers using it for brand promotions.