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The best design solutions today positively impact human behaviour. However, despite the advance of technology providing us the ability to gain better understanding and insight, challenges remain for designers of behaviour change solutions.
This half-day, hands-on workshop will introduce the science and theory of behaviour change, key tools & technique to apply during the design process. The focus will be on the hands-on part, learning by doing!
Principles of behaviour design – background science and theory and how to influence change
Mapping user journeys to identify hacking opportunities
Process of design for behaviour change
Behavioural goals and measuring success