O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
HACKING BEHAVIOURWEBVISIONS BARCELONA 2016
VERON WK LAI (@NOREV517)
CLARE ROSS
?
OUR TASK TODAY
CURRENT
BEHAVIOUR
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT HABIT
BEHAVIOUR
CHANGE
HABIT
HABIT
HAB...
CUT DOWN
SUGAR
CONSUMPTION
NO
DESSERT
AFTER
MEAL
STOP
BAKING
COOKIES AT
WEEKEND
BAN DAILY
‘COKE’
REPLACE
SUGAR
WITH
HONEY
...
EVERYDAY THING
FLOSSING TEETH
DAILY EXERCISE
CUT DOWN COFFEE
CONSUMPTION
OR…
20MINS
PICK YOUR BEHAVIOUR(AND DON’T WORRY ABOUT TINY HABIT NOW)
BEHAVIOUR
CHANGE
DESIGN FRAMEWORK
MODEL, FRAMEWORK AND DIAGRAM
MODEL, FRAMEWORK AND DIAGRAMS
WHICH ONE?
MOTIVATION ABILITY
KNOWLEDGE TRIGGER
FOGG'S BEHAVIOUR MODEL
BJ FOGG, 2010
MOTIVATION ABILITY
KNOWLEDGE TRIGGER
MOTIVATION ABILITY
KNOWLEDGE TRIGGER
MOTIVATION ABILITY
KNOWLEDGE TRIGGER
EXAMPLE?
TRIGGERSTIMULUS/ DESIGN INTERVENTION
THOUGH IDENTIFY YOUR TINY HABIT
SH:24
TINY
HABIT
THE ‘GOOGLE’
MOMENT
THE POWER
OF HABIT
YOUR CHALLENGE
JOURNEY
BEFORE DURING AFTER
WHAT THEY THINK
WHAT THEY HEAR (PEOPLE)
HOW THEY FEEL (PAIN)
WHAT THEY DO
WHAT THEY SAY
WHAT T...
PREPARE
MY DINNER AFTER
DESERT AFTER DINNER JOURNEY MAP
WATCHING
TV
WITH
MY HOUSEMATE
DO THE DISHES
TALKING ABOUT
OUR DAYS...
BEFORE DURING AFTER
YOUR TINY HABIT JOURNEY MAP
WHAT YOU THINK
WHAT YOU HEAR (PEOPLE)
HOW YOU FEEL (PAIN)
WHAT YOU DO
WHAT...
DESIGN FOR
CHANGE
RETHINK WHERE OPPORTUNITY HAPPENS
3 HOURS AND 5 MINS
US 2015
IN A WRONG TOUCHPOINT
TECHNOLOGY IS ‘JUST’ AN ENABLER
IN A WRONG TOUCHPOINT
Sequencing: We are more likely to take action when
complex tasks are broken down into smaller tasks.!
Seductive Interactio...
Appropriate challenges: We delight in challenges,
especially ones that strike a balance between being
overwhelming and bei...
Status: We constantly assess how interactions enhance or
diminish our standing relative to others and our personal best.!
...
Achievements: We are more likely to engage in activities in
which meaningful achievements are recognised.!
Seductive Inter...
SHOW AND
TELL
PROTOTYPING
STORYBOARDING
TEST YOUR IDEA
SHARE YOUR
EXPERIENCE
IN THE PAST FEW HOURS…
Hacking behaviour
Hacking behaviour
Hacking behaviour
Hacking behaviour
Hacking behaviour
Hacking behaviour
Hacking behaviour
Próximos SlideShares
Carregando em…5
×

Hacking behaviour

442 visualizações

Publicada em

The best design solutions today positively impact human behaviour. However, despite the advance of technology providing us the ability to gain better understanding and insight, challenges remain for designers of behaviour change solutions.
This half-day, hands-on workshop will introduce the science and theory of behaviour change, key tools & technique to apply during the design process. The focus will be on the hands-on part, learning by doing!
Principles of behaviour design – background science and theory and how to influence change
Mapping user journeys to identify hacking opportunities
Process of design for behaviour change
Behavioural goals and measuring success

Publicada em: Design
  • Seja o primeiro a comentar

  • Seja a primeira pessoa a gostar disto

Hacking behaviour

  1. 1. HACKING BEHAVIOURWEBVISIONS BARCELONA 2016 VERON WK LAI (@NOREV517) CLARE ROSS
  2. 2. ?
  3. 3. OUR TASK TODAY
  4. 4. CURRENT BEHAVIOUR HABIT HABIT HABIT HABIT HABIT HABIT HABIT HABIT HABIT HABIT HABIT HABIT BEHAVIOUR CHANGE HABIT HABIT HABIT HABIT HABIT HABIT HABIT HABIT HABIT HABIT HABIT HABIT
  5. 5. CUT DOWN SUGAR CONSUMPTION NO DESSERT AFTER MEAL STOP BAKING COOKIES AT WEEKEND BAN DAILY ‘COKE’ REPLACE SUGAR WITH HONEY HABIT HABIT HABIT HABIT HABIT HABIT HABIT HABIT
  6. 6. EVERYDAY THING FLOSSING TEETH DAILY EXERCISE CUT DOWN COFFEE CONSUMPTION OR…
  7. 7. 20MINS PICK YOUR BEHAVIOUR(AND DON’T WORRY ABOUT TINY HABIT NOW)
  8. 8. BEHAVIOUR CHANGE DESIGN FRAMEWORK
  9. 9. MODEL, FRAMEWORK AND DIAGRAM
  10. 10. MODEL, FRAMEWORK AND DIAGRAMS WHICH ONE?
  11. 11. MOTIVATION ABILITY KNOWLEDGE TRIGGER FOGG'S BEHAVIOUR MODEL BJ FOGG, 2010
  12. 12. MOTIVATION ABILITY KNOWLEDGE TRIGGER
  13. 13. MOTIVATION ABILITY KNOWLEDGE TRIGGER
  14. 14. MOTIVATION ABILITY KNOWLEDGE TRIGGER EXAMPLE?
  15. 15. TRIGGERSTIMULUS/ DESIGN INTERVENTION THOUGH IDENTIFY YOUR TINY HABIT
  16. 16. SH:24
  17. 17. TINY HABIT THE ‘GOOGLE’ MOMENT
  18. 18. THE POWER OF HABIT YOUR CHALLENGE
  19. 19. JOURNEY BEFORE DURING AFTER WHAT THEY THINK WHAT THEY HEAR (PEOPLE) HOW THEY FEEL (PAIN) WHAT THEY DO WHAT THEY SAY WHAT THEY GAIN
  20. 20. PREPARE MY DINNER AFTER DESERT AFTER DINNER JOURNEY MAP WATCHING TV WITH MY HOUSEMATE DO THE DISHES TALKING ABOUT OUR DAYS WANT TO STAY IN THE KITCHEN LONGER TO SOCIALISE GRAB DESERT IN THE FRIDGE MEALTIME IS MY SOCIAL HOURS AFTER A LONG DAY. I WANT TO FEEL RELAX MY HOUSEMATE OFFERS THE DESERT FEEL UNFRIENDLY IF I AM NOT DOING WHAT OTHERS DOING CHATTING WITH HOUSEMATES I WILL HAVE ONE AS WELL I FEEL MORE ‘PART’ OF THE HOUSE AND IT MAKES ME HAPPY! STAY FOR ANOTHER 30MINS
  21. 21. BEFORE DURING AFTER YOUR TINY HABIT JOURNEY MAP WHAT YOU THINK WHAT YOU HEAR (PEOPLE) HOW YOU FEEL (PAIN) WHAT YOU DO WHAT YOU SAY WHAT YOU GAIN
  22. 22. DESIGN FOR CHANGE
  23. 23. RETHINK WHERE OPPORTUNITY HAPPENS 3 HOURS AND 5 MINS US 2015
  24. 24. IN A WRONG TOUCHPOINT
  25. 25. TECHNOLOGY IS ‘JUST’ AN ENABLER
  26. 26. IN A WRONG TOUCHPOINT
  27. 27. Sequencing: We are more likely to take action when complex tasks are broken down into smaller tasks.! Seductive Interaction Design! Stephen P. Anderson!
  28. 28. Appropriate challenges: We delight in challenges, especially ones that strike a balance between being overwhelming and being boring.! Seductive Interaction Design! Stephen P. Anderson!
  29. 29. Status: We constantly assess how interactions enhance or diminish our standing relative to others and our personal best.! Seductive Interaction Design! Stephen P. Anderson!
  30. 30. Achievements: We are more likely to engage in activities in which meaningful achievements are recognised.! Seductive Interaction Design! Stephen P. Anderson!
  31. 31. SHOW AND TELL PROTOTYPING
  32. 32. STORYBOARDING
  33. 33. TEST YOUR IDEA
  34. 34. SHARE YOUR EXPERIENCE IN THE PAST FEW HOURS…

×