www.presportal.ru publishes best presentations. Presportal.ru is the Russian knowledge bank about presentations.

1. LESSON 1
TRENDS & ENTREPRENEURSHIP
WELCOME

2. https://www.youtube.com/watch?v=zDZFcDGpL4U

3. TRENDS & ENTREPRENEURSHIP
Link video module

5. 想像一下，在未来
PICTURE YOURSELF in the FUTURE
‫المستقبل‬ ‫في‬ ‫نفسك‬ ‫تصور‬
BEELD JE EIGEN TOEKOMST IN
‫דמיינו‬‫את‬‫עצמכם‬‫בעתיד‬

6. TASK
Make a mindmap with your
future vision in the
labormarket of sport, health
and movement

11. DO
YOU
HAVE
THE
BALLS
TO
JUMP?

12. Essential qualities of a health and movement professional
ENTREPRISING
& SELF-DIRECTED BEHAVIOR!

13. WILLPOWER – MAKING CHOICES– MAKING
SCENARIOS & PROJECTPLANS– HOLDING
DISTANCE– OPTIMISM - . . .
HOW DO I RECOGNISE ENTREPRISING
AND SELF-DIRECTED BEHAVIOR

14. ENTREPRENEURS REPLACE “I
WISH”WITH “I WILL”
“undertake entrepreneurial
actions "begins with the intention
to change things and to manage it
yourself. That means you use your
enterprising spirit to influence
and improve your environment
QUESTION:
WHAT
ENTREPRENEURIAL
ACTIONS DID YOU DO?

16. https://www.youtube.com/watch?v=JfDelTbE29Yv
(entrepreneurial alumni of SB, Kenny Wyffels)

17. Yes but…
What if …
In my days …
…

18. WHAT’S A BIGGER RISK?
ENTREPRENEURIAL BEHAVIOR OR
WHAT YOU ALWAYS DO

19. THE FINAL OBJECTIVE OF
THIS MODULE?
CREATE HEALTH AND MOVEMENT
PROFFESIONALS WHO HAVE THE
KNOWLEDGE AND ARE EAGER FOR
INTRODUCING NEW PROJECTS IN THE
HEALTH AND MOVEMENT LABORMARKET!

20. INFOGRAPHICmoduleTRENDS
&ENTREPRENEURSHIP

21. WHEN YOU ARE 20 YEARS OLD … you often lack the right amount of
confidence.
WE HAVE 3 MONTHS TO FIX THIS, if necessary!
BELIEVE IN YOUR OWN
CAPABILITIES BY
SUBSTANTIATING
THINGS!

22. As A FINAL TARGET OF THE
COMPENTENCE
ENTREPRENEURSHIP THERE MUST
BE DESIRE TO UNDERTAKE
ACTION…
as a selfemployed or
as employe!

24. • The student integrates multidisciplinary
information in his own project/business
plan
• The student creates innovative and
sustainable sport and movement products
– or services
• the student translates social relevant
trends in innovative ways
• The student creates a workable
autonomous/mission a vision into concrete
actions
• The student argues critical and targeted,
according to the guide lines
• The BWD convinces his target audience.

25. CONTENT MODULE
PART 1
• Exploring the current sport health and movement
market
 trendwatching!
• A search for innovations in the sport and health
 creating and building an ideaportfolio
PART 2
• Exploring and learning the formalities to start your own
company/non-profit organisation
 inspiration sessions
 policy and law
 session UNIZO / startup organisations
 marketing
 businessgame
Always bring
your ideabook
+ LAPTOP

26. EVALUATION
• Oral presentation IDEA PORTFOLIO: 95%
• Participation external congress/refrechercourse: 0%
• Result business game on 11 december: 5%

28. • Slide FLANDERS DC

29. WHY EXTERNAL
LECTURES/ REFRESHER
COURSES?
LIFE LONG
LEARNING
… THAT’S WHY!

30. ASSOCIATE YOUR MINDMAP WITH ORGANISATIONS AND
CHECK IF THEY ORGANISE EXPERT CLASSES, LECTURES…

31. Task: IDEA PORTFOLIO
You find all info on LEHO! This task will
show us that you are able to find the
hole in the market!
Do this with interesting and esthetic
infographics and a moodboard!

32. Infographic
Infowhat???
EXERCISE: search a cool infographic which will help to
sell this course! CREATE A new FOLDER ‘infographics’
(on your laptop)

41. You ‘ve got the total semester to
create challenging ideas !!
Use enough FEEDBACK from your
peers and experts!

42. CHALLENGES ENOUGH
• Climat change
• Economy in crisis
• Adaptation multicultural society
• Unhealthy lifestyle– longer living prognosis
• Future of care and health systems (eldery,
diseases …)
• …
ACCEPT THE CHALLENGE !

43. ANALYSIS
• Internal analysis  f.e. in businessgame
• Externe analysis  DESTEP model
A resource by which an image can be
obtained from the external environment in
which you will be active in the future later
PURPOSE your strategic policy &
marketing plan intended to match the
findings of your DESSTEP analysis to be
successful in your environment!
S

44. S = SPORT

45. TRENDWATCHING
ANTICIPATING/ PREDICTING THE FUTURE?
PRESENTING THE FUTURE!!

46. Trend watchers look for the signals,
the subcutaneous developments,
dreams, desires, aspirations and
ideals of our time now visible and try
to imagine the future: what we can
anticipate for sure!

47. HYPER
DYNA
MISCH
FAST
FASTER
FASTEST

48. THAAS FOBIE

49. a FAD (hype) or a TREND?
Trends affect real change! They focus on the long-term

50. TREND – HYPE?

51. TREND – HYPE?

52. TREND – HYPE?

53. TRENDQUATCH vs.
TRENDWATCH

54. I CAN NOT
PREDICT YOUR
FUTURE!

55. More than half of the 20-to
30-year-olds are expected to
have more financial
resources next year in
comparison with now. They
often have not much to lose
in terms of wage/salary and
job security. It can only get
better. " So optimism is
trump among young people.
“there is a total loss-feeling caused
by the many apocalyptic
announcements/stories circulating in
the world. We don’t know anymore
what’s the future of the world. Youth is
experiencing an end of the century
feeling.”
Collegue trendwatcher Tom
Palmaerts: youth does not see life
through the bride side of life
Nathalie Bekx.

56. N. Bekx wil geen “trendwatcher”
meer genoemd worden!
T. Palmaerts vindt het raar dat
Bekx zich afzet van het
trendwatchen

57. QUATCH or
WATCH?

58. “I do own any research, but I use a lot of
investigations. I am a member of the
British Future Laboratory, which has a
network of 2,000 people and regular
studies. And in addition I cooperate in
investigating other companies, I read
studies of my customers, I speak with
experts and scientists. "
GUESSTIMATING

59. TRENDQUATCH or TRENDWATCH? Look back in time for answers!
TRENDS youth 2012

60. TRENDWATCHERS
• Herman Konings
• Nina De Man
• Steven Van Belleghem
• Joeri Van den Bergh
• Tom Palmaerts
• Maarten Leyts
• Ruud Veltenaar
• Andrea Wiegman
• …

61. CREATIVE PAUSE
Organise a brainstorm in groups of 3-4 with
the following subject:
The participants of an innovation congress
are walking from the trainway station to
BLOSO (sportaccomodation) and they are
using the green walkingtrails. Search for
activities for this participants which focus
on:
• Innovating
• Fun
• Sporty
• Fast – low thresshold– NOT sweatty
PRESENTA
TION IN 15
min

62. Why is it getting darker in the
evening? Why should we sleep?
Why has oma grey hair? Why do we
bike? Why am I a girl? Why,
why, why......?

64. • Why ss Nike more succesful than Puma
• Why is Golazo bigger than Sport-events
• Why does 1 sbp fails while another succeeds
• Why is 1 personal trainer lacking tiùe while another only receives 5 clients a week?
• …
In search for THE WHY!
Start at your own WHY question, starting from your own IDEOLOGY
Make sure your customers know where you are standing for!
IS YOUR BUSINESS, ORGANISATION, IDEA, PRODUCT, … RELEVANT?
IF YOU CANNOT ANSWER THE WHY –QUESTION,
ENTREPRENEURSHIP IS A RISK!

65. Concerning the WHY QUESTION, it’s good to become a TREND EXPERT!
https://www.youtube.com/watch?v=5QgQWTFCWsw

66. TRENDHUNTER TV
https://www.youtube.com/watch?v=XeEgcS6LejM

67. WHO WILL COME UP WITH A
GREAT ORIGINAL IDEA FOR HIS
TASK?

68. BAD NEWS … NOTHING IS ORIGINAL!
GOOD NEWS … DON’T BOTHER!

71. “Start copying what
you like. Copy, copy,
copy. At the last copy
you will find yourself.”

73. Just have a look at the world differently, think differently and
let go the familiar. Trend watching is a multidisciplinary
profession and concerns us all. There are so many different
disciplines and sources that can stand the time. A trend
watcher picks up signals from anywhere on: from the
economy, science, biology, psychology, sociology,
anthropology, media sciences and neuroscience, but also from
the arts, history or culture. In this course you should be open
to as many different sources, including sources that are less
obvious and which let you observe the world differently, think
different and let let go what we know.
Andrea
Wiegman

74. BEING STUDIOUS!

75. IMPORTANCE OF THE CAPIBILITY OF
OBSERVING!
Most of the time INSPIRATION DOESN’T
COME FROM YOURSELF

76. TEST YOUR AWARENESS:
WHODUNNIT?
https://www.youtube.com/watch?v=ubNF9QNEQLA

77. LOOKING @ OTHERS
LOOKING @ YOURSELF

78. WHAT DO
YOU SEE?

82. Train your EMPATHY
= empathy, the art or skill of
projecting yourself in the life and
emotions of others.
INTERVIEWS NOT ENOUGH!
GO EXPLORING THE FIELD; FOLLOW AND EXPERIENCE
WHAT YOUR CUSTOMERS DO, …

83. You don’t
work FOR
but WITH
your
clients

84. 80% of the children
are being put in
narcosis due to
anxiety!

85. 10% of the childeren
are being put in
narcosis due to
anxiety!
STEP 1

86. STEP 2: pina colada odour for the parents
 parents more calm  less stress
projected at the child  afterwards the
childeren wanted to go back to this
interesting scanner

87. STARTING FROM THE PERSPECTIVE EMPATHY CHANGES OUR INDUSTRY
“We understand your
problems! We offer you
a sollucion which is
custom made”

88. LET INFLUENCE YOURSELF!

89. SIDEPROJECTS &
HOBBY’S ARE
IMORTANT!

90. THINK AS A TRAVELLER!
HIGH ALERTNESS – MOR OPEN FOR EXTERNAL INFLUENCES

91. DO NOT TO ANNOY THE NEW
UNKNOWN THINGS ... LEARN
FROM IT …
BE OPEN MINDED!

92. DIVERSITY DRIVES INNOVATION!

93. LOOK GOOD – SEE
OPPORTUNITIES
WHAT
DO YOU
SEE?

94. BIG MISUNDERSTANDING  you don’t create
innovations by brainstorming.
NEW IDEAS aren’t created in boring rooms
but:
• DO NEW THINGS: learn to dance, learn a new
language, … keep on networking
• Looking back is the new forward
• Observe cultures

95. TASK: TAKE A SELFIE OF YOURSELF ON A STRANGE LOCATION, NOT
YOUR NORMAL HABITAT TO WORK, being at work for your task
ENTREPRENEURSHIP mail joktan.willem@howest.be and
walter.dewancker@howest.be
(titel of mail: task TRENDS + name)

100. BECOME AN EXPERT
ELEGANT
STEALING

101. A HUGE AMOUNT OF CHANELS BY WHICH YOU
CAN BE INSPIRED AND ADVISED

103. An Innovator must doubt... Everybody will say; watch
out, shouldn’t you better…
REFUSE TO LISTEN TO ADVICE!
ASK AND LISTEN TO ADVICE!

104. Bron: G. Kawasaki (Apple)
DON’T LET THE BOZOS GET YOU DOWN!

105. INTUITION vs BIG DATA
We have a big netwerk, are
observing constantly, but if
we filter things, intuition is
needed in a certain way - Tom Palmaerts

106. CREATEOWNPINTERES
BOARD

107. SEARCH ON SLIDESHARE

108. CREATEYOUROWN
YOUTUBEPLAYLIST

109. FOLLOW INTERESTING PEOPLE ON
TWITTER

110. RELEVANTLINKEDIN
PROFILES
• IOV – Innovatie & ondernemerschap in Vlaanderen
• Gent BC – Big in Creativy
• Voka Kamer van Koophandel
• Entrepreneurship Educators Network
• …
Discussiongroups where you can ask questions at experts!

111. CREATE a MAP ‘TRENDS &
ENTREPRENEUR’ ON BROWSER

112. TRENDS & INNOVATION?
• www.trendhunter.com
• www.trendwatching.com
• www.sportnext.nl
• https://www.ted.com/
• http://www.futurescape.in/
• www.sportinnovatieplatform.nl/
• www.Trendwolves.com
• …

113. http://www.trendhunter.com/

114. SUBSCRIBEON
NEWSLETTERS

115. TRY TO KEEP THE OVERVIEW
TASK: make a list with sources and the way
you follow trends!

116. For a task …
For internships …
For a job…
The work you do while you postpone other things, is
probably the work you should do in the rest of your
life!
- Jessica Hische

117. FINAL EXERCISEMAKE A NEW
‘ABOUT ME’ MOVIE