1. Content Marketing

2. Robin Lagrou
Senior Research Consultant at InSites Consulting
My favourite album: ‘White Ladder’ – David Gray

3. What about your magazine?

5. Who still believes in
the power
of magazines?

7. is communication so
important ?

8. COMMUNICATION IS
THE START
OF A CONVERSATION.

9. CONSUMERS
CONVERSATIONS
COMMUNICATION
We believe in brands,
BRAND
activation & conversations

10. What should people
tell each other?
Are they brand lovers? Brand haters? Are they seen as
experts by their peers?
Is it about the funniness of the viral or is it
about the brand behind? Is it relevant for the
brand?
What was the motivation to spread the
campaign? Was it the brand, the message or
something else?

12. It is not all online these days!
94%
of the conversations happen
in an offline context

13. What is the driver of the
succes behind the
Catholic Church?

14. They have a damn
good magazine ☺

15. What should readers
be saying after they’ve
seen my magazine?

16. Let’s focus on
some of
the results!

17. 4 out of 10 readers have
conversations after reading
the magazine
When discussing on the brand or
the magazine the tone of voice is
very positive

18. 77% thinks your magazine makes
your brand trustworthy
63% feels more involved
to your brand
70% is triggered to
visit your website

19. Only 1 out of 4 readers throw
the magazines away
Almost 50% passes
the magazine on to
other people after
reading it

20. General evaluation
7.7 / 10

22. What about your ?
magazine

23. ………………………………………..……..…
Custometer
………………………………………..……..…
How do they read the magazine?
How well does the magazine fullfill its role?
What do readers expect?
What is the role of the magazine for the brand?

24. Online Survey Recruitment of participants
Incentive motivation

25. 3 Target Groups Content
Magazine evaluation
Employees

27. Want to know more?

28. Thank you!
Robin Lagrou, Senior Research Consultant
http://be.linkedin.com/in/robinlagrou
+32 9 269 15 23 | +32 486 600 333
Robin.Lagrou@insites-consulting.com

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