Claudia Alderete

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Como especialista en transformación digital acompaño a marcas y compañías de América Latina en sus procesos de adaptación y desafíos de cara a un nuevo tipo de audiencia hiperconectada, móvil-céntrica y más exigente que nunca. He trabajado en toda la región para compañías como Coca-Cola, Cervecería y Maltería Quilmes, CCU, Mondelez, Unilever, P&G, Danone, Bimbo, PepsiCo, McDonalds, Nestlé, Intel, HP, Personal, Telefónica, Telmex, Claro, Tigo, VTR, Samsung, Huawei, IRSA, Censosud, Falabella, Garbarino, Almacenes Exito, Payless Shoes, DirecTV, Turner, Fox Channel, Sony Entertainment Television, Netflix, Nike, Adidas, Puma, ICBC, BBVA, Visa, Toyota, Renault, Peugeot, GM, LATAM, Aeroméxico, ...

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Claudia Alderete

Presentación - Estudio Anual Comercio Electrónico 2016

Digital in 2017 Global Overview

Estudio comercio electrónico argentina 2014 - CACE

Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps

A Manifesto for Building Relationships in the Digital Era by Brian Solis and @GapingVoid for Vocus

KPCB 2015 Internet Trends Report - Simplified & Designed.

2011 CMI Content Marketing Playbook

A six step content marketing model

Content Strategy 2015: Marketing, Mobile, and the Enterprise

eMarketer Webinar: Key Digital Trends—15 Things to Know for 2015

Meet Generation Z: Forget Everything You Learned About Millennials

Twitter TV Book

[Slides] The State of Social Business 2013: The Maturing of Social Media into Social Business

[Report] Building a Solid Platform for Enterprise Mobility: Introducing the Mobile Control Plane, by Chris Silva