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natpe panel presentation

Publicada em: Estilo de vida, Tecnologia


  1. 1. Common Pitfalls of ARG Design & Play
  2. 2. <ul><li>Research tells us that there are Five Pitfalls you </li></ul><ul><li>must AVOID in order to have a successful ARG. </li></ul>
  3. 3. The Five Pitfalls <ul><li>B oring Rabbit holes </li></ul><ul><li>B ad Storytelling </li></ul><ul><li>B arely Any Interactivity </li></ul><ul><li>B land B land B land </li></ul><ul><li>B asically No Ending </li></ul>
  4. 4. Five “E” Cure 1. E nticing Rabbit holes 2. E ntertaining Storyworlds 3. E ngaging Interactivity 4. E xperimenting E xperimenting E xperimenting 5. E nding the Story
  5. 5. 1. E ntice…
  6. 6. Rabbit Hole (Make it Original!) Points of Entry (Make Many!) Hey C’mer (Make it Personal!)
  7. 7. <ul><li>36nine.com </li></ul><ul><li>(GO HERE NOW) </li></ul><ul><li>36nine.com </li></ul><ul><li>(GO HERE NOW) </li></ul><ul><li>36nine.com </li></ul>
  8. 8. <ul><li>Remember to Cross Your Media </li></ul><ul><li>send out millions </li></ul><ul><li>of pretty postcards - </li></ul>
  9. 9. <ul><li>And then have millions of phones ring… </li></ul>
  10. 10. <ul><li>And the millions of postcards and the millions of telephone calls all lead to one naked cowboy singing a song live in Times Square about 36nine.com, which can be viewed via Earthcam! (and a video of the event ends up on YouTube, Dailymotion, Bebo.com, MySpace… which is then shared on Zannel & Twitter and soon connects to more & more players via their mobiles.) </li></ul><ul><li>CROSS YOUR MEDIA! </li></ul>
  11. 11. 2. E ntertain …
  12. 19. 3. E ngage …
  13. 20. Encourage Community -
  14. 21. <ul><li>Encourage Player Created Content - </li></ul>
  15. 22. <ul><li>Encourage Real World Interaction - </li></ul>
  16. 23. Encourage Play - (Immersive Experience)
  17. 24. 4. E xperiment …
  18. 25. Neurocam (get out of your mind)
  19. 26. <ul><li>&quot;Some of the most rewarding experiences we have come about through
 random circumstances of which we have no real understanding.
 It is sometimes important to commit to something we know very little about 
if the act of commitment in itself becomes part of an experience .&quot; 

 </li></ul><ul><li>Robin Hely 
  20. 27. QU13E
  21. 29. Eldritch Errors
  22. 30. ARG Players + H.P. Lovecraft = One Terrifyingly Fun Night in West Virginia!
  23. 31. 5. E nd… (pick one & make it work)
  24. 32. <ul><li>TADA!!! </li></ul>
  25. 33. E ntice, E ntertain, E ngage, E xperiment & E nd