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New Media Drivers License at LA2M, Derek Mehraban, Dec 09

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Derek Mehraban, CEO of Ingenex Digital Marketing (http://ingenexdigital.com) speaks on the New Media Drivers License Course at MSU at Lunch Ann Arbor Marketing on December 16. Visit class site http://newmediadl.com

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New Media Drivers License at LA2M, Derek Mehraban, Dec 09

  1. 1. Derek Mehraban - Instructor
  2. 2. Derek Mehraban - CEO An experienced digital marketing company with an Ann Arbor attitude “Ingenex Digital Marketing is a lean machine and Derek Mehraban is a breeze to work with” - Ken Weber, Client and Owner of Weber’s Hotel and Restaurant
  3. 3. Why Learn Digital connecting relationships influencing engagement
  4. 4. Growth of Social Media Social Media is the #1 activity on the Web source: Reuters 90% of consumers trust peer recommendations source: Nielsen
  5. 5. Shift in Media Spend US Online Advertising Spending, 2001-2011 (billions) 2001 $7.1 2002 $6.0 2003 $7.3 2004 $9.6 2005 $12.5 2006 $16.9 2007 $21.4 2008 $27.5 2009 $32.5 2010 $37.5 2011 $42.0 0 10 20 30 40 50
  6. 6. Why Digital Works
  7. 7. It All Starts With Strategy
  8. 8. Set Goals & Objectives
  9. 9. Audience Profiles
  10. 10. Understand Your Competition
  11. 11. Imitate + Innovate
  12. 12. Listen to Chatter
  13. 13. Pay Attention
  14. 14. Respond
  15. 15. Offer Incentives
  16. 16. Create Landing Pages
  17. 17. Capture Leads
  18. 18. Use RSS
  19. 19. Use Social Media
  20. 20. Be Found
  21. 21. Create Great Content
  22. 22. Integrate Your Campaigns
  23. 23. Measure Your Efforts
  24. 24. Refine, Revise & Improve
  25. 25. Learn more about New Media education at MSU http://newmediadl.com http://twitter.com/msunewmedia http://facebook.com/msunewmedia

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