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Videogames & Social Media      Social Media Today         April 5, 2012
Would you like to earn college credit                       by playing video games?                          There’s a cla...
Today’s Lecture & Possible WTLs   • Whatare videogames? Why are they                    successful?     • Games & social m...
Why Study Videogames?• In 2000, there were 150-    • Growth of games on  250 million gamers            mobile devices and•...
What are videogames?• An electronic or computerized game played by  manipulating images on a video display or  television ...
Early Gaming History (1958-1989)      Arcade and Console Era• 1958 – 1975                        • Console – computer   – ...
Mobile Gaming• Games one can play outside of the home  console or arcade  – Could travel without heavy, expensive equipmen...
Age of Internet Gaming               (1990-2000)• 1990 – home market        – Distributed via shareware  grows with new   ...
Age of Internet Gaming        (1990-2000)• MMORPG                   – Term coined by  – Massively                Ultimacre...
True Social Gaming            (2000-Present)First Internet Gaming         • 2001 – Halo on  Consoles                      ...
Forming Online Communities• 2003 – Second Life        • 2004 – World of  – Not a traditional         Warcraft (WoW)    MMO...
Changes in Interfaces and             Audiences• 2004 – Nintendo DS                  • 2006 – Nintendo Wii  – First succes...
2007 – iPhone is released   • Not a dedicated gaming platform   •A practical device that people use   •Games created for p...
Why do videogames work well         with social media?             4 reasons• Accessibility – make it        • Large Gamin...
Why do videogames work well         with social media?• Social Connections               • Lifestyles and Gaming  – Users ...
Why do videogames work well     with social media?       Bonus Round! media is a                  – Social • Fun! Rewards ...
Mobile Platforms• Facebook                           • Multiple Platforms  – If everybody uses                  – Angry Bi...
The Future of Mobile & Social             Gaming?• Going to get bigger          • More female gamers  – By 2015, mobile ga...
The Future of Mobile & Social             Gaming?• Free-to-play/demo of                  • Microtransactions  content     ...
Social Media Affects Game       Development• Feedback  – Users can provide feedback to    developers much sooner    •   E-...
Social Media Affects Game             Development• Double Fine Productions  – Headed by Tim Schafer  – Make adventure game...
Social Media Affects Game Development• Double Fine Productions  – Needed to raise $400,000 for new game within one    mont...
How are VideogamesChanged by Social Media?• More people now      • Industry is moving  enjoy videogames       towards free...
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Social Media Today - Week 11 - Video Games and Social Media - Kyle Moody

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Social Media Today - Week 11 - Video Games and Social Media - Kyle Moody

  1. 1. Videogames & Social Media Social Media Today April 5, 2012
  2. 2. Would you like to earn college credit by playing video games? There’s a class for that. Video Games &There has never been a Communicationclass will teach you Fall 2012 Thisbetter time to be a how to write effectivelygamer than right now. Tuesday/Thursday about interactiveIn 2011, the games 5:30-7:20 multimedia and digitalindustry made $74 games by exploring howbillion in revenue, and games interpret andmore people were 019:120:SCC communicate ideasplaying games than Kyle Moody about our world.ever before. Learn how to communicate about digital games by learning how games communicate. We’re playing games to learn. Are you in?
  3. 3. Today’s Lecture & Possible WTLs • Whatare videogames? Why are they successful? • Games & social media & lifestyles • What is the socialhistory of games?• Why dotext = You should note me as I am of great Black videogames work with social media? importance to an upcoming test and your life Blue text = I am not test-worthy, but I contextualize information and make great WTL questions/party conversation!
  4. 4. Why Study Videogames?• In 2000, there were 150- • Growth of games on 250 million gamers mobile devices and• Today, 1.2 billion people social networks (SNS) could be considered – Mobile games = 15% of gamers market share – 100 million people play• 2011 gaming revenue games on SNS – $74 billion – Angry Birds, Cut the Rope, Fruit Ninja, Words with Friends, Farmville, Mafia Wars, and more
  5. 5. What are videogames?• An electronic or computerized game played by manipulating images on a video display or television screen. – Manipulating = controlling = participating = socializing with the medium/game (Forbes online blog post)• Key media terms (Bogost&Montford, 2009) – Interface – how one uses/plays/controls the game – Platform – what one uses to play the game
  6. 6. Early Gaming History (1958-1989) Arcade and Console Era• 1958 – 1975 • Console – computer – first videogames made machine for playing – How to monetize games? videogames only• 1977 – 1989 – Emergence of – Separate games for general gaming platforms consoles for purchase – Arcades – social areas with – Atari 2600 – Pitfall large cabinet games – Nintendo Entertainment • Games operated by paying System (NES) – Mario coins/tokens for each play – Sega Genesis – Sonic • Bars, malls, theaters
  7. 7. Mobile Gaming• Games one can play outside of the home console or arcade – Could travel without heavy, expensive equipment• 1989 – Nintendo Game Boy with Tetris – Beginning of mobile gaming – Creates bigger, more diverse audience • Older gamers • Female gamers – Game Boy sells 118 million units
  8. 8. Age of Internet Gaming (1990-2000)• 1990 – home market – Distributed via shareware grows with new – Creation of shared culture consoles • Idea of “deathmatch” – PC gaming continues • 1997 – Goldeneye 007 growingwith tech (N64)• 1993 – Doom (PC) – Popular home multiplayer – First popular local game area network (LAN) – Long-term value in shared game playing; culture creation
  9. 9. Age of Internet Gaming (1990-2000)• MMORPG – Term coined by – Massively Ultimacreator Multiplayer Online Richard Garriot Role-Playing Game • 1999 – Everquest• 1997 – Ultima – Brought fantasy Online MMORPGs into mainstream – – First “premiere” “Evercrack” MMORPG
  10. 10. True Social Gaming (2000-Present)First Internet Gaming • 2001 – Halo on Consoles Xbox• 2000 – Sony – Co-operative (“co- PlayStation 2 op”) play – First console with DVD- – Easy online/LAN playback and Internet setup for multiplayer capabilities – Brings technological – Sells 150 million units advances home
  11. 11. Forming Online Communities• 2003 – Second Life • 2004 – World of – Not a traditional Warcraft (WoW) MMORPG – Biggest MMORPG of – No gaming all “objectives” – Requires user – Creation of in-game subscription economy – By 2011, 12 million – $119 million from in- subscribers game goods (2010) • Formation of “guilds” and “parties”
  12. 12. Changes in Interfaces and Audiences• 2004 – Nintendo DS • 2006 – Nintendo Wii – First successful mobile – Opens game market to gaming console with “casual” users wireless internet • In particular, elder and • Use of stylus to control very young gamers apps/games, like a computer – Ease of use of interface mouse • Motion-calibration • More social, novel, and easy – Anyone can play, & – Approaching sales of 150 everyone does million units
  13. 13. 2007 – iPhone is released • Not a dedicated gaming platform •A practical device that people use •Games created for preexistingmarket of users •No need for dedicated gaming consoles or multiple devices •Creates new markets for female gamers as well 2007 – THE BIRTH OF MODERN SOCIAL GAMING
  14. 14. Why do videogames work well with social media? 4 reasons• Accessibility – make it • Large Gaming Network easy – Users have a previously – Websites established network of – Mobile apps friends with whom they can easily engage and – No need for another device play – Network can grow and expand • Little cost involved
  15. 15. Why do videogames work well with social media?• Social Connections • Lifestyles and Gaming – Users have streamlined, – Gaming news blogs routinized and habits/way – Gaming dating sites to share information about – YouTube – millions of their gaming activities with game videos friends through supported platforms – Gaming is reactive to social and tech forces – If you’re playing on a smartphone, you – Online communities are canshareon a smartphone created • Just like arcades
  16. 16. Why do videogames work well with social media? Bonus Round! media is a – Social • Fun! Rewards interaction! participatory concept – If you’re not engaged, and if – Games reward you’re not having player involvement fun, then is it a – Trophies game? – Achievements
  17. 17. Mobile Platforms• Facebook • Multiple Platforms – If everybody uses – Angry Birds Facebook, why not make – Available on games for Facebook iOS, Android, PSN, Xbo users? x Live – Zynga – Cheap, easy to • Creator of Farmville, Words buy, available on with Friends, and many other multiple devices ones • Accounted for 12% of FB – People can easily find it revenue in 2011 – Fewer dedicated • Expanding into own site consoles
  18. 18. The Future of Mobile & Social Gaming?• Going to get bigger • More female gamers – By 2015, mobile games = – More older women play 20% of market games on social media – February 2011, consumers than other types spent $600 million on – These gamers also mobile/social games enjoy greater variety and – 26 million play social narrative games via mobile – Female home console audiences grew by 4%
  19. 19. The Future of Mobile & Social Gaming?• Free-to-play/demo of • Microtransactions content – Small transactions to – Users can play games for make gameplay free… progression easier • …to a certain point – Farmville • Example: WoW is free to – Everquest (2012) Level 20; after that, You Pay! – Team Fortress 2 – Games must engage user sooner – So games are free… • But progress is hard – The FTP model relies on… unless you buy virtual items from developers
  20. 20. Social Media Affects Game Development• Feedback – Users can provide feedback to developers much sooner • E-mail • Online reviews of products • Blogging • Open beta testing – Can see how many people are talking about your game in social media
  21. 21. Social Media Affects Game Development• Double Fine Productions – Headed by Tim Schafer – Make adventure games – not popular – Went to Kickstarter for funding new IP (Double Fine Adventure) • Kickstarter = micro-donations SNS • It also funded Robocop statue in Detroit
  22. 22. Social Media Affects Game Development• Double Fine Productions – Needed to raise $400,000 for new game within one month – Hit goal in eight hours • According to Kickstarter,fans broke 24-hour records – Highest number of backers (16,000) – Most money raised (over $1,000,000) • Most donors gave $15 (over 50% of backers) – Closed donations with $3 million & 78,000 gamers donating funds
  23. 23. How are VideogamesChanged by Social Media?• More people now • Industry is moving enjoy videogames towards free-to- than before play and – Newer gamers & microtransaction newer gender/age models demographics • Gamers and users• Shrinking need for can directly affect dedicated consoles game development

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