Presentation given at NC 4H Agent association winter board professional meeting.

1. Using Social Media to Your Professional Advantage Kyleen M. Burgess Area Information Management Agent Region 3 NCCES

2. What is “Social Media?”

11. Before You Start Networking If you are going to start a network for your programming: Plan Commit – sometimes even the best laid plan fails because of lack of commitment UPDATE – stay frequent and on point Follow through – if you leave make sure someone knows how to keep up with what you started Note the blend of personal/professional Use common sense. Remember posts are searchable and public (use privacy settings)

13. 6 Steps to Adopting Social Media Stupid trend (someone talks you into it) You find information that perks your interest You start building connections – community builds You reach a point of feeling obligated to share You realize the power of the message and harness it Addiction Source: Michele Payn-Knoper – Social Media Guru - @mpaynknoper on Twitter

14. Strengths of Social Media It’s revolutionizing our culture, just as the air conditioner changed our demographics and how relate to others It’s a cost effective communication tool Rapidly being driven by the over 35 crowd It allows you to mix media – pictures, video, web links Reaches your target audience in real time – enhanced by smart phones Stimulates two way dialogue It knows no geographical boundaries It’s a great advocacy tool

15. Hazards of Social Media It can own you if you don’t master it It knows no geographic or demographic boundaries You can lose your focus – diluting your message It functions 24 hours a day (ping addiction) It allows two way dialogue –followers can consume your time We’re becoming a ping culture It’s a big world – once you open the doors those who oppose you views will find you

16. WWEBD? (what would Edgar Boone Do?) COME UP WITH A PROGAM MODEL!

17. Strategy & Discipline (TIWEBWD)(This is What Edgar Boone Would Do) Define your objective Define your audience Define your tool – Twitter, Facebook, Blog, You-Tube, etc. Develop your strategy / content Market your tool Remain true to your objective Evaluate your results

18. Warren County Cooperative Extension Objective: A) Provide real time information on programs/activities offered by staff, B) Build a brand name, C) build hit-count at warren.ces.ncsu.edu Audience: Warren County Citizens Tool: Facebook, Twitter

19. Strategy-Content A) Tweet and status update on programs B) Tweet and SU relevant news stories Market the Tool: Promote Online, in print (newsletters/news papers, advertising) and when speaking Evaluation: Feedback, rising web hits on county webpage, number of fans (73) on FB, number of followers on Twitter (27)

20. Overall Goal Increase awareness, engagement, traffic and word of mouth

21. Social networks We’ll Cover Facebook Twitter Linkedin

22. Social Media Statistics 350 million users > 8 billion minutes per day 100 million US (5x more than American Idol) 55 minutes per user Women age 55 and older are fastest growing demographic 3.5 billion pieces of content shared each week Estimated 50 million users 100 million by the end of 2010 Company usage skyrocketing Busiest from 9-5, M-F Facebook Twitter

23. Facebook Vs Twitter Connectivity Broadcasting Facebook Twitter

39. References Slideshare.net Introduction to Social Networking By Stacy Lukaasavita Michele Payn-Knopper –Social Media Guru eXtensionWebanair –Social Media in Agriculture

40. Feel Free To Contact Me Kyleen Burgess Area Information Management Agent Region 3 Hertford County Office Twitter: misskyleejean AOL IM: kyleenburgess Facebook: http://www.facebook.com/#/kyleen.burgess?ref=profile