The document discusses the growth of direct response marketing through mobile devices. It notes that over 77% of the world's population now has a mobile subscription, with 18% having access to fast 3G or better internet on their phones. Mobile phones have become integrated into everyday life, with people spending over 2 hours a day on social media via their phones. The document argues that direct response marketing can benefit businesses by allowing them to contact customers instantly, send coupons and messages, grow mailing lists, and enable one-touch purchases. It invites the reader to request a free demo and copy of the slides.

1. Direct Response Marketing
Dominating Business at the Push of a
Button

2. 3 Ways to Grow A Business
1. Get More Customers
2. Increase Profits/Reduce Costs
3. Increase Customer Frequency

3. Facts About Follow-Up
48% of sales people never follow up with a prospect
25% of sales people make a second contact and stop
12% of sales people make more than three contacts

4. Facts About Follow-Up
2% of sales are made on the first contact 3% of
sales are made on the second contact 5% of
sales are made on the third contact 10% of
sales are made on the fourth contact 80% of
sales are made on the fifth to twelfth contact

5. Why Businesses Lose Customers
• 1% Die
• 3% Move away
• 5% Form other relationships
• 9% Leave for competitive reasons
• 14% Due to product dissatisfaction
• 68% Stop buying the product or service
because of an attitude or feeling of
indifference

6. What is Direct Response Marketing

7. What is Direct Response Marketing

8. What is Direct Response Marketing

9. What is Direct Response Marketing
Social Media

10. From large screen laptop and desktop
computers…

11. To portable devices
like mobile phones and tablets

12. Mobile Direct Response

13. Impromptu Survey…
How many people can
access the Internet
RIGHT NOW with a
device that’s within
arm’s reach?

14. Are we talking about a small elite
group of techno-savvy people?

15. There are 5.3 Billion mobile
subscriptions.
(The International Telecommunications Union – October 2010)
That’s over 77%
of the world’s
Population.

16. Almost 1 in 5
people have access
to fast mobile
Internet (3G or
Better) services.
(The International Telecommunications Union –
October 2010)

17. There are currently over 940
million 3G subscriptions (that’s 18%
of total subscriptions).

18. In some countries, there are
more mobile subscriptions than
there are people
(Source: Mobile Marketing Association)
How can this be?
It’s because some people
own more than one
mobile phone.

19. There are 5 times more
cellphones in the world as PC’s
(Impiger Mobile)

20. Okay, so this is a global
technological phenomenon of
vast proportions.
But is it affecting
people’s behavior &
everyday lives?

21. There are 6.8 billion people on
the planet.
5.1 billion of them own a
cell phone…
Yet only 4.2 billion own a toothbrush.
(Source: American Academy of Cosmetic Dentistry & Mobile Marketing Association Asia)

22. It takes 26 hours for
the average person to
report a lost wallet…
It takes 68 minutes for them to
report a lost phone. (Source: Unisys)

23. On average, Americans spend
2.7 hours per day socializing on
their mobile device.
That’s over twice the amount of
time they spend eating…
and over 1/3 of the time they
spend sleeping each day.

24. Alright, so now we see that
technology is everywhere, it’s
shaping our everyday life…
but how does it affect your
business’ bottom line?

25. 9 of 10 mobile searches lead to
action, over half lead to
purchase.(Source: Google)

26. 70% of MOBILE searches lead to
action within one hour…
70% of general
online searches lead
to action within one
month.
(Source: Ogilvy)

27. Mobile coupons receive 10x
higher redemption rates than
print coupons.
(Source: Borrell Associates)

28. That means smart business’
are using smart phones
for the smart edge…

46. Is Direct Response Marketing For You?
Let’s Take A Closer Look…

47. If your business can benefit
from…
It’s customers
knowing it’s closest
locations

48. If your business can benefit
from…
Being able to
contact
customers at
the touch of a
button

49. If your business can benefit
from…
Sending coupons to
their customers at
will

50. If your business can benefit
from…
Massive
engagement
through loyalty
programs

51. If your business can benefit
from…
An ever-growing
mailing list of
contacts

52. If your business can benefit
from…
One-touch reservation
and push and play
purchase options

53. If your business can benefit
from…
Non-stop viral
marketing

54. Direct Response Marketing
may be for you…

55. To get a FREE demo
of what a Direct Response Campaign
would look like…
And a copy of these slides
text your name and email to
914-844-2308
I’ll answer any questions
at this time…