Use Loaded as your second case study to write about alongside Lock Stock. You must use TWO case studies in your answer and they must be from different mediaLeia menos
![Loaded was that rare type of magazine - it created a genre - lads mags - knocking other men's titles into a niche. It saw itself as 'the antidote to the snooty fashion-based publications of the time'. However, IPC failed to invest in the title and take it in to the international arena. Furthermore, one of the titles it first eclipsed was to bite back, albeit under a new publishing company. ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)