Make your-business-impossible-to-ignore-short-slideshare

MAKE YOUR!
BUSINESS
IMPOSSIBLE
TO IGNORE ONLINE

© Copyright www.linchpinacademy.org • kwai@linchpinacademy.org • +44 1619285364 • +44 7837169224

Table of Contents !
INTRODUCTION • 3

A SUBSCRIBER IS NOT A LEAD • 5

GIVING PEOPLE WHAT THEY REALLY, REALLY WANT • 6

CHAPTER 1: 6 SIMPLE REASONS WHY PEOPLE DON’T BUY FROM YOU • 8

CHAPTER 2: 6 READINESS-TO-BUY SIGNALS • 15

CHAPTER 3: 3 FUNDAMENTAL LAWS OF ONLINE MARKETING • 21


Table of Contents !
CHAPTER 4: YOUR ACTION PLAN• 27

REALITY CHECK • 30

COMPELLING OFFER • 31

FREE-TO-FEE MAGNET • 32

NARRATIVES • 33

ONLINE DESIGN • 34

BUILD WEBSITE • 35

IDEAL SUBSCRIBER VALIDATION • 36

VISITOR ACQUISITION • 37


“Leads are the metric that, as marketers, we
rely on. Because leads mean money.” - KIPP BODNAR

You are RIGHT to believe the four elements below are the crucial mechanics of lead generation. You

are WRONG if you think you have a lead after the form is filled. You have a SUBSCRIBER,
not a lead!
To get a subscriber, you must give them
an offer that they really, really want!

OFFER CALL-TO-ACTION LANDING PAGE FORM


“
It’s virtually impossible to get “
first time visitors to part with
cash and email address!

Because people are not

“ I’ll tell you what I want,
ready-to-buy on their first visit
to a website, having a
“
‘selling’ call-to-action
is pointless.!
what I really, really want

The next best thing to parting with their
cash and email address, is to get people
to just part with their email address.
Whilst people do guard their email
address, they nevertheless will exchange
it for something they really, really want.
So, tell them what they want, what
they really, really want!


“Every day we face the challenge of persuading
others to do what we want. But what makes
people say YES to our requests?” - ROBERT CALDINI

Before I go into detail, you must first understand why I’m so pedantic on the semantic difference
between a subscriber and a lead. There’s no rocket science. However, understanding the following
will help you to use the insights and give your subscribers what they really, really
want.!

–  6 reasons why people don’t buy from you

–  6 readiness-to-buy signals and why converting subscribers to leads means you
must have a subscriber funneling process that qualifies a subscriber’s readiness-to-buy status

–  3 fundamental psychological barriers (the laws as I call them) around online marketing


The following are sample pages of this
extensive report


CHAPTER 1!

6 Simple reasons why people do
not buy from you


6! SIMPLE REASONS WHY
PEOPLE DON’T BUY FROM YOU

It’s about overcoming visitors’
DO NOTHING inertia



1. "I don’t understand
your offer!

If your visitors don’t understand what you
offer within 5 seconds then it’s GAME
OVER! Subject your offer to Einstein’s
CLARITY test. If it’s good enough for
Einstein, it’s good enough for you.



To view simple reasons 2 – 6,
please go to www.linchpinacademy.org
to download the full report
"!


CHAPTER 2!
6 readiness-to-buy signals

“ A good salesman will
look for the following 6
readiness-to-buy signals
from their leads.”


6! readiness-to-buy signals

1. "Do they have the
budget to buy?!

Have you told them how much
your product or service
costs! If not, how do you go about qualifying
this and get the right signal from your prospect?

If your prospect remains a subscriber,
you know cost is not an issue and they have the
budget to buy.

Credit. http://min.frexy.com/article/milky_part_6/


6! readiness-to-buy signals

To view readiness-to-buy
signals 2 – 6, please go to
www.linchpinacademy.org
"!


CHAPTER 3!

3 Fundamental laws of online
marketing


“ Don’t mistake simple
“
for easy to do.

Anyone can technically build an
online identity for a business
Creativity vs Doing
(the difference)

BUT not everyone can create an
online identity for a business that is
POPULAR and
IMPOSSIBLE TO IGNORE


“ 3 laws that make building
“
popular websites hard

LAW 1: Your landing page has
3 - 5 seconds to make a compelling
impact on your visitor so they want to spend
So
more time on your website what?

With 3 - 5 seconds to make an
impact, your content must have
CLARITY and RESONANCE

C!
C! R!

“ 3 laws that make building
“
popular websites hard

To view laws 2 – 3, please go
to www.linchpinacademy.org
So
what?
"!


CHAPTER 4!

Your Action Plan

Taken from our IMPOSSIBLE TO IGNORE ONLINE programme

“I believe without exception that theory follows practice.
Whenever there is a conﬂict between theory and practice,
theory is wrong. As far as I’m concerned, we make
theories for what people have done.
David Baker


“
In theory, theory and practice
are the same. In practice,
they’re not. " "Albert Einstein

Validation, Validation, Validation!

Testing what you think ‘might’
work is at the heart of the action
plan.

If you are not prepared to validate
your thinking, then the action plan
won’t work.

This is where leadership comes in!


“
Real leaders know how
to ask.
“
- Peter Drucker

The next eight pages give you a shortcut to make your business IMPOSSIBLE TO IGNORE
ONLINE. The actions come from our IMPOSSIBLE TO IGNORE ONLINE programme.

They allow you to bypass years of study and trial and error.
This is
the
BUT I’ve not given you a silver
bullet!

“My greatest strength as a
Many of the actions are designed to make you think consultant is to be ignorant
differently, take an ignorant stance and ASK QUESTIONS and ask a few questions”
about the meaning of “making your business impossible to
ignore”. In thinking differently, you will bring CLARITY
to what you say, develop RESONANCE in your
messages, add URGENCY to your call-to-action,
avoid DOUBT and eliminate DISTRACTION.


Reality Check

Actions to take!

1.  Find a competitor with an online presence that is IMPOSSIBLE TO IGNORE
and identify the difference between you and them
2.  Analyse the difference between what you say online and what has won you
new business recently

3.  Ask for customer feedback on your existing
online marketing
4.  Use C.R.U.D.D framework to de-construct your
online marketing model We can’t solve problems by
5.  Use C.R.U.D.D. to determine areas for
using the same kind of thinking we
improvement used when we created them.
~ Albert Einstein


More Actions To Take

To view the rest of the
actions to take, please go to
www.linchpinacademy.org
"!


GENERATE MORE LEADS WITH LINCHPIN ACADEMY’S
“IMPOSSIBLE TO IGNORE ONLINE” PROGRAMME

  Get found: Help prospects find you online
  Get noticed: Build attention grabbing landing page
  Get action: Create irresistible offers
  Qualify: Nurture subscribers into leads
  Convert: Drive conversion …. want to know more?

Contact: kwai@linchpinacademy.org


MAKE YOUR BUSINESS IMPOSSIBLE TO IGNORE !

About Kwai Yu
Kwai set up the Linchpin Academy membership service because
he believes passionately that making your online business strategy
work is far more complicated than it needs to be.

The experts make buying an ‘online presence’ a leap of faith
because they use technical jargon, have lots of hidden costs and
no guarantee is given with respect to return on investment. Here’s
what Kwai has to say.

“Online presence strategies are more often an expensive liability
rather than a valuable asset because:

•  They fail to ﬁnd and reach the target audience
•  They don’t grab people’s attention quickly enough
•  They don’t generate enough quality leads

“

Linchpin Academy breaks this leap of faith acceptance by 89% of business websites “
providing a high value, hassle-free, low cost membership service to
develop online presence strategy that works. If we fail to generate
don’t generate sales. They
more leads, our members get their membership fee back.
may look good but that’s
not enough.


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