digital transformation is the use of digital technologies in a strategic manner that streamlines and accelerates your operations, from your business model to your in-house processes. By digitizing your company, your goal is to gain the benefits of digital transformation, which can include increasing your revenue, enhancing your customer experience and gaining a competitive edge.

1. Leveraging on Digital
Transformation to Scale
Prepared and Presented by: Daniel Owusu
Ecosystem Lead, Ghana Tech Lab

2. Table of Content
 Digital Maturity Level
 How digitalization can impact
your business
 Optimizing Capacity for Digital
Transformation
 Why do Digital transformation
fail
 Are You Ready to Transform to
the Digital Age?-BMC
 Difference between Digitization,
Digitalization and Digital
Transformation
 4 main areas of Digital
Transformtion
 4 Characterics of Digital
Transformation
 5 Pillars of Digital Transformation
2

3. The Difference:
Digitization:
Is the move from analog to digital.
Digitalization:
Is using digital data to simplify how
you work.
3

4. Digital Transformation
Is the process of using digital technologies to create new —
or modify existing — business processes, culture, and
customer experiences to meet changing business
and market requirements.

5. 4 Main Areas of Digital Transformtion
5
Organizationa
l Change
Proces
s
Data
Technol
ogy

6. 4 Charateristics of Digital Transformtion
6
A hyper-focus on the
customer experience
Operational processes
are well–defined,
streamlined, and
transparent
Clear integration
between data and
process
Think “Value” not just
“Activities”

7. 5 Pillars of Digital Transformation
Customer
experience
Vision &
strategy
Digital
connections
7
Cultural
change
Employee
experience

8. “
Digital
Transformation
begins and ends
with the customer.
8

9. “
Break
9

10. 10
Stages of
Digital
Maturity

11. How to Optimize Your Business
11
1 3
4
2
Understand resource
capacity
Run and analyse what-if
scenarios
Gain greater
visibility into
pipeline demand
Conduct continuous
prioritisation and
planning

12. “
12
Why do Digital transformation fail

13. Are You Ready to Transform
to the Digital Age?

14.  Identify and categorize your customers.
 Who are your customers? How do they
currently do business with you? How would
you like for them to do business with
you? Why should they continue to do
business with you? Understanding your
customer is the first step toward digital
transformation.
14

15. 15
Identify and map the value streams from your
business to the customer
What are the steps and components of all of the
processes that deliver value to your customers? Do you
have value streams that do not reach a customer? Do
you have value streams that need to be streamlined?
To drive a successful digital transformation, your value
stream processes must be as streamlined and
transparent as possible, and the “line of sight” between
your business and the customer should be straight-
forward.

16.  Increased revenue
 Decreased operating costs
 Improved customer satisfaction
 Lowered fragmentation
 Optimized operations
Benefits of Digital Transformation
16

17. 17

18. Brief About Me
Daniel Owusu is a multi-award winning youth development champion and a tech
entrepreneurial ecosystem developer.
He has more than 8years expertise in Digital Transformation, Business strategy,
design and service thinking, Agile Project management, digital marketing,
branding and visual design.
He is passionate about entrepreneurship and youth development and has been training
in this domain for the past 10 years, by sharing insight into startups and innovation in
business development strategies.
He has a varied rich work experience from the digital media, financial services to FMCG.
He has developed and managed 30+ Ghana Club 100 brands gain digital identity.
He aspires to help support the digital transformation of teams, products, services,
business and related ecosystem.

19. THANK
YOU
Let’s talk on 0203442401
Or Connect via LinkedIn:
Daniel Kwabena Owusu

20. DIAGRAMS AND INFOGRAPHICS
20