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Kenny Van Beeck
Kenny Van Beeck

The document discusses Authentic Taste's quest for the perfect online recipe and marketing approach. It analyzes Authentic Taste's website, use of PayPal, Facebook page, e-newsletters, Facebook ads, Google ads, and a marketing event. While the total online marketing budget was 1,155 euros, most sales came from offline tastings and networking rather than direct online orders, concluding that without the ability to taste, smell, or touch a product, online sales are difficult. The total budget was 1,761 euros and revenue was 15,843 euros.

TechnologyBusiness
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Authentic Taste – a quest for the perfect online recipe Kenny Van Beeck 12 October 2011
About Authentic Taste ,[object Object],[object Object],[object Object],[object Object],[object Object],12 October 2011 |
Authentic Taste - marketing approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12 October 2011 |
The real challenge? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12 October 2011 |
The website – Weebly.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12 October 2011 |
Online payment – Paypal.com ,[object Object],[object Object],[object Object],[object Object],12 October 2011 |
The website – Results ,[object Object],12 October 2011 |
Facebook page ,[object Object],12 October 2011 |
Facebook page – Results ,[object Object],[object Object],[object Object],12 October 2011 |
eNewsletters – EmailGarage.com ,[object Object],[object Object],[object Object],[object Object],[object Object],12 October 2011 |
eNewsletters – Results ,[object Object],[object Object],12 October 2011 |
Facebook ads - Results ,[object Object],[object Object],[object Object],[object Object],12 October 2011 |
Google ads - Results ,[object Object],[object Object],[object Object],[object Object],[object Object],12 October 2011 |
DayOfTheWebshop- Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12 October 2011 |
Authentic Taste – mkt timeline 12 October 2011 | Google adds LinkedIn announcement DagVanDeWebshop Facebook Adds
The financial marketing impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12 October 2011 | Total budget 1.761,72 EUR
The Authentic Taste revenue ,[object Object],12 October 2011 |
The catch -  ,[object Object],[object Object],12 October 2011 | ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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eCommerce Forum Presentation

  • 1. Authentic Taste – a quest for the perfect online recipe Kenny Van Beeck 12 October 2011
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  • 15. Authentic Taste – mkt timeline 12 October 2011 | Google adds LinkedIn announcement DagVanDeWebshop Facebook Adds
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