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By Kushal Biswas

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Page 1
Why Video SEO ?
Increases conversion rates of
visitors to your website by driving
targeted traffic.
Gateway of new potential
clients and customers
Creating instant brand
awareness online
Announce discounts and offers
with all bells and whistles
Increases the visibility of
websites in search results
lightning fast
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Page 2
Why Video SEO?

Video in
Social
Networking
sites & video
submission
sites etc.

Internet
Users

Your Site

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Page 3
Why Video SEO?
Video SEO helps to gain good search engine ranking for competitive keywords &
organic traffic will be increased

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Page 4
Video SEO Process

How To Talk With PC By a Notepad |
XP & Computer Tips
- Simple XP tips to talk with your PC by
a notepad without any software

In 1 week

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Page 5
Video SEO Process

Video On page Optimization
Video Submission
Video Promotion
SEO for webpage containing
the video

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Page 6
Video on page optimization
1 . Keyword analysis for video - to identify right keywords for Title & description of
video necessary at the stage of submissions
2. Title & description optimization for video - will be used in the time of all
submissions in video search engines, video bookmarking sites, local listing sites.
3. Meta tags optimization for the webpage containing the video
4. Video thumbnail creation to promote the video

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Page 7
Video on page optimization
1 . Keyword analysis & Title & description optimization for video
Title should be written with analyzed targeted keywords and it is best to keep title between
60-65 characters ( with spaces )
Description also should be written with targeted keywords and it is best to keep description
between 160-165 characters ( with spaces )

Video Title Example :
How To Talk With PC
How To Talk With PC By a Notepad | XP & Computer Tips
How To Talk With PC
Notepad Tips
PC Tips
Computer Tips

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Page 8
Video on page optimization
Video Description :
Video description in YouTube will also appear in Google search result. So video description is
mandatory and should be written with targeted keywords.

Video with description will appear like this in Google search result:

Video without Description will appear like this in Google search result:

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Page 9
Video on page optimization
Video Thumbnail :
A good video thumbnail is important to increase attraction towards the video.
Video thumbnail can play an important role in these areas

Youtube Search Result

Youtube Related Video

Social Networking Sites

Google Search Result

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Page 10
Video SEO Process

Video On page Optimization
Video Submission
Video Promotion
SEO for webpage containing
the video

Free Powerpoint Templates

Page 11
Video Submission
Video submission to most popular video search
engines like Youtube, Dailymotion Google video etc.
Video bookmarking - in sites like myvidster,
metacafe etc.

Submission into local listing sites & posting
classified ads - in sites like yellowbook.com,
craigslist.com

Free Powerpoint Templates

Page 12
Video SEO Process

Video On page Optimization
Video Submission
Video Promotion
SEO for webpage containing
the video

Free Powerpoint Templates

Page 13
Video Promotion
Social networking
Facebook - Video Links should be posted as
status from profile and in related groups of
facebook
Twitter - Video Links should be posted as
status
Google Plus - Video Links should be posted
as status
Linkedin - Video Links should be posted as
status from profile and in related groups of
linkedin
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Page 14
Video Promotion
YouTube marketing & promotion - Marketing through YouTube

52%

Commenting on other videos with own video link
Video commenting on other related videos

YouTube channel creation, Design & maintenance
YouTube channel subscriber increasing
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Page 15
Video Promotion
Others Promotional Strategies - Marketing through YouTube
Creating web 2.0 blogs - in sites like wordpress.com, blogger.com to promote the video
Social bookmarking for the created blogs in - digg.com, stumbleupon.com etc
Article submission – Articles (related to video) with video link should be posted in high
traffic article submission sites

Free Powerpoint Templates

Page 16
Video SEO Process

Video On page Optimization
Video Submission
Video Promotion
SEO for webpage containing
the video

Free Powerpoint Templates

Page 17
SEO for webpage containing the video
Webpage creation - one page for the video to be added in the website
Keyword analysis for the webpage containing the video
Meta tags optimization for the webpage containing the video
Directory submission for the webpage containing the video
Social bookmaking for the webpage containing the video
Link exchanging for the webpage containing the video
Blog commenting for the webpage containing the video
Video sitemap creation & submission for Google, Bing & Yahoo

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Page 18
SEO for webpage containing the video
Video sitemap creation

Rules :
Video content includes web pages which embed video, URLs to players for video, or the URLs of raw
video content hosted on your site. If Google cannot discover video content at the URLs you provide, those
records will be ignored by Googlebot.

Each URL entry must contain the following information:
- Title
- Description
- Play page URL
- Thumbnail URL
- Raw video file location and/or the player URL (SWF)

Free Powerpoint Templates

Page 19
SEO for webpage containing the video
Video sitemap Sample
urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
xmlns:video="http://www.google.com/schemas/sitemap-video/1.1"> <url>
<loc>http://www.example.com/videos/some_video_landing_page.html</loc>
<video:video>
<video:thumbnail_loc>http://www.example.com/thumbs/123.jpg</video:thumbnail_loc>
<video:title>Your video title</video:title>
<video:description>Your video description</video:description>
<video:content_loc>http://www.example.com/video123.flv</video:content_loc>
<video:player_loc allow_embed="yes" autoplay="ap=1"> http://www.example.com/videoplayer.swf?
video=123</video:player_loc>
<video:duration>600</video:duration>
<video:expiration_date>2013-11-05T19:20:30+08:00</video:expiration_date> <video:rating>4.2</video:rating>
<video:view_count>12345</video:view_count>
<video:publication_date>2011-11-05T19:20:30+08:00</video:publication_date>
<video:tag>your video tag</video:tag> <video:tag>your video tag 2</video:tag> <video:category>your video
category</video:category> <video:family_friendly>yes</video:family_friendly> <video:restriction
relationship="allow">IE GB US CA</video:restriction> <video:gallery_loc title="Cooking
Videos">http://cooking.example.com</video:gallery_loc> <video:price currency="EUR">1.99</video:price>
<video:requires_subscription>yes</video:requires_subscription> <video:uploader
info="http://www.example.com/users/grillymcgrillerson">GrillyMcGrillerson </video:uploader>
<video:live>no</video:live> </video:video> </url> </urlset>

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Page 20
The End

Video On page Optimization
Video Submission
Video Promotion
SEO for webpage containing
the video

Facebook :
http://www.facebook.com/kushalbiswas
Twitter : https://twitter.com/kushalthedude
Pinterest :
https://pinterest.com/kushalbiswas/
Linkedin :
http://in.linkedin.com/in/kushalbiswas
Google Plus :
https://plus.google.com/u/0/+KushalBiswas
Blog: http://techtipsportal.com/
http://revenuel.com/
You can contact me to get Latest Digital
Marketing news and tips

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Page 21

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Video SEO Process

  • 1. By Kushal Biswas Free Powerpoint Templates Page 1
  • 2. Why Video SEO ? Increases conversion rates of visitors to your website by driving targeted traffic. Gateway of new potential clients and customers Creating instant brand awareness online Announce discounts and offers with all bells and whistles Increases the visibility of websites in search results lightning fast Free Powerpoint Templates Page 2
  • 3. Why Video SEO? Video in Social Networking sites & video submission sites etc. Internet Users Your Site Free Powerpoint Templates Page 3
  • 4. Why Video SEO? Video SEO helps to gain good search engine ranking for competitive keywords & organic traffic will be increased Free Powerpoint Templates Page 4
  • 5. Video SEO Process How To Talk With PC By a Notepad | XP & Computer Tips - Simple XP tips to talk with your PC by a notepad without any software In 1 week Free Powerpoint Templates Page 5
  • 6. Video SEO Process Video On page Optimization Video Submission Video Promotion SEO for webpage containing the video Free Powerpoint Templates Page 6
  • 7. Video on page optimization 1 . Keyword analysis for video - to identify right keywords for Title & description of video necessary at the stage of submissions 2. Title & description optimization for video - will be used in the time of all submissions in video search engines, video bookmarking sites, local listing sites. 3. Meta tags optimization for the webpage containing the video 4. Video thumbnail creation to promote the video Free Powerpoint Templates Page 7
  • 8. Video on page optimization 1 . Keyword analysis & Title & description optimization for video Title should be written with analyzed targeted keywords and it is best to keep title between 60-65 characters ( with spaces ) Description also should be written with targeted keywords and it is best to keep description between 160-165 characters ( with spaces ) Video Title Example : How To Talk With PC How To Talk With PC By a Notepad | XP & Computer Tips How To Talk With PC Notepad Tips PC Tips Computer Tips Free Powerpoint Templates Page 8
  • 9. Video on page optimization Video Description : Video description in YouTube will also appear in Google search result. So video description is mandatory and should be written with targeted keywords. Video with description will appear like this in Google search result: Video without Description will appear like this in Google search result: Free Powerpoint Templates Page 9
  • 10. Video on page optimization Video Thumbnail : A good video thumbnail is important to increase attraction towards the video. Video thumbnail can play an important role in these areas Youtube Search Result Youtube Related Video Social Networking Sites Google Search Result Free Powerpoint Templates Page 10
  • 11. Video SEO Process Video On page Optimization Video Submission Video Promotion SEO for webpage containing the video Free Powerpoint Templates Page 11
  • 12. Video Submission Video submission to most popular video search engines like Youtube, Dailymotion Google video etc. Video bookmarking - in sites like myvidster, metacafe etc. Submission into local listing sites & posting classified ads - in sites like yellowbook.com, craigslist.com Free Powerpoint Templates Page 12
  • 13. Video SEO Process Video On page Optimization Video Submission Video Promotion SEO for webpage containing the video Free Powerpoint Templates Page 13
  • 14. Video Promotion Social networking Facebook - Video Links should be posted as status from profile and in related groups of facebook Twitter - Video Links should be posted as status Google Plus - Video Links should be posted as status Linkedin - Video Links should be posted as status from profile and in related groups of linkedin Free Powerpoint Templates Page 14
  • 15. Video Promotion YouTube marketing & promotion - Marketing through YouTube 52% Commenting on other videos with own video link Video commenting on other related videos YouTube channel creation, Design & maintenance YouTube channel subscriber increasing Free Powerpoint Templates Page 15
  • 16. Video Promotion Others Promotional Strategies - Marketing through YouTube Creating web 2.0 blogs - in sites like wordpress.com, blogger.com to promote the video Social bookmarking for the created blogs in - digg.com, stumbleupon.com etc Article submission – Articles (related to video) with video link should be posted in high traffic article submission sites Free Powerpoint Templates Page 16
  • 17. Video SEO Process Video On page Optimization Video Submission Video Promotion SEO for webpage containing the video Free Powerpoint Templates Page 17
  • 18. SEO for webpage containing the video Webpage creation - one page for the video to be added in the website Keyword analysis for the webpage containing the video Meta tags optimization for the webpage containing the video Directory submission for the webpage containing the video Social bookmaking for the webpage containing the video Link exchanging for the webpage containing the video Blog commenting for the webpage containing the video Video sitemap creation & submission for Google, Bing & Yahoo Free Powerpoint Templates Page 18
  • 19. SEO for webpage containing the video Video sitemap creation Rules : Video content includes web pages which embed video, URLs to players for video, or the URLs of raw video content hosted on your site. If Google cannot discover video content at the URLs you provide, those records will be ignored by Googlebot. Each URL entry must contain the following information: - Title - Description - Play page URL - Thumbnail URL - Raw video file location and/or the player URL (SWF) Free Powerpoint Templates Page 19
  • 20. SEO for webpage containing the video Video sitemap Sample urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1"> <url> <loc>http://www.example.com/videos/some_video_landing_page.html</loc> <video:video> <video:thumbnail_loc>http://www.example.com/thumbs/123.jpg</video:thumbnail_loc> <video:title>Your video title</video:title> <video:description>Your video description</video:description> <video:content_loc>http://www.example.com/video123.flv</video:content_loc> <video:player_loc allow_embed="yes" autoplay="ap=1"> http://www.example.com/videoplayer.swf? video=123</video:player_loc> <video:duration>600</video:duration> <video:expiration_date>2013-11-05T19:20:30+08:00</video:expiration_date> <video:rating>4.2</video:rating> <video:view_count>12345</video:view_count> <video:publication_date>2011-11-05T19:20:30+08:00</video:publication_date> <video:tag>your video tag</video:tag> <video:tag>your video tag 2</video:tag> <video:category>your video category</video:category> <video:family_friendly>yes</video:family_friendly> <video:restriction relationship="allow">IE GB US CA</video:restriction> <video:gallery_loc title="Cooking Videos">http://cooking.example.com</video:gallery_loc> <video:price currency="EUR">1.99</video:price> <video:requires_subscription>yes</video:requires_subscription> <video:uploader info="http://www.example.com/users/grillymcgrillerson">GrillyMcGrillerson </video:uploader> <video:live>no</video:live> </video:video> </url> </urlset> Free Powerpoint Templates Page 20
  • 21. The End Video On page Optimization Video Submission Video Promotion SEO for webpage containing the video Facebook : http://www.facebook.com/kushalbiswas Twitter : https://twitter.com/kushalthedude Pinterest : https://pinterest.com/kushalbiswas/ Linkedin : http://in.linkedin.com/in/kushalbiswas Google Plus : https://plus.google.com/u/0/+KushalBiswas Blog: http://techtipsportal.com/ http://revenuel.com/ You can contact me to get Latest Digital Marketing news and tips Free Powerpoint Templates Page 21