What if we combine loyalty and location based marketing. Check it out to discover its power.

2. The borders between
offline and online
will vanish in 2020
trendgoeroe Lidewij Edelkoort

4. Charles Rolland Douglass – invents laugh box anno 1950

5. Star Wars – with laugh box edition

7. Check-in 1.0

8. The Changing Consumer

9. The Changing Business

10. 1 day Loyalty

15. Pepsi Loot case
PEPSI: The Pepsi-made checkin
service allows iPhone users to
locate Pop Spots (Pepsi-selling
food service venue), and check in
to accumulate rewards. For every 3
checkins, consumers earn a free
digital song download at the Pepsi
Loot Store.

16. CHEVY: When travellers arrived at the
Austin airport, they received a welcome
Chevy case message from Chevy. Randomly chosen
users received invitations for a free ride
from the airport in Chevy brand cars.

17. Digital location RFID
novitaz.com
active battery

19. Google Wallet

20. LOYALTY 1.0 LOYALTY 2.0
• Existing loyalty card • Check-in 2.0 powered
loyalty card
• What a guest purchased • What a guest is
interested in purchasing
• Identifies cross-sells • Identifies new and lost
opportunities
• Mass marketing • One2one marketing
• Generic awards based • Loyalty based on
on spend behaviour & spend