Thanks to everyone who joined the Kuno Creative inbound marketing team to learn why inbound marketing is the new SEO, how Google has changed search engine optimization forever and the new role of social media in search marketing. The event was a huge success and boasted a record number of registrants for a Kuno webinar.
Webinar highlights:
-A Look at Traditional SEO
-Defining the New SEO - Inbound Marketing
-What are the Causes?
-What does this Mean?
Chad Pollitt, Director of Inbound Marketing for Kuno Creative discussed the reasons why traditional SEO campaigns aren't as important as they once were for web visibility and why they are quickly being replaced by inbound marketing. Backed with real data, he proved that traditional SEO tactics aren’t as effective as inbound marketing at driving organic traffic and business leads.
The webinar also explored how Google's ranking algorithm and indexing system has changed and its effect on traditional SEO. Also, Chad explained how to take advantage of the changes in order to maximize web visibility and organic leads utilizing inbound marketing.
http://www.kunocreative.com/blog/bid/71431/Inbound-Marketing-IS-the-New-SEO-Facts-Figures-Data-Slides
Video: http://inboundmarketing.kunocreative.com/the-new-seo/
4. Agenda
• The Old SEO
• The New SEO
• What are the Causes?
• What Does this Mean?
• Q&A
Twitter: @CPollittIU - #KunoSEO kunocreative.com
5. The Old SEO
Twitter: @CPollittIU - #KunoSEO kunocreative.com
6. The Old SEO
• Technical SEO
– On-page Sculpting
– Link Building
– SEO Programming
– Competitor Audits
– SEO Architecture
– Content for the Sake of Content
Twitter: @CPollittIU - #KunoSEO kunocreative.com
7. The Old SEO
Twitter: @CPollittIU - #KunoSEO kunocreative.com
8. The Old SEO
Pay Per Keyword
Pay for Rankings
Pay for Traffic
Twitter: @CPollittIU - #KunoSEO kunocreative.com
9. The Old SEO
Twitter: @CPollittIU - #KunoSEO kunocreative.com
10. The New SEO
*Data from the MarketingTechBlog.com
Twitter: @CPollittIU - #KunoSEO kunocreative.com
11. What Does this Mean?
Where You Rank Doesn’t
Matter – How Many Keywords
Drive Traffic Does
Twitter: @CPollittIU - #KunoSEO kunocreative.com
12. The New SEO
Twitter: @CPollittIU - #KunoSEO kunocreative.com
13. The New SEO
Twitter: @CPollittIU - #KunoSEO kunocreative.com
14. The New SEO
Twitter: @CPollittIU - #KunoSEO kunocreative.com
15. The New SEO
# of Organic Visits
35000
30000
25000
20000
15000
10000
5000
0
2-3 Blog Posts/wk
Traditional SEO 5-10 Blog Posts/wk
Inbound Marketing
Twitter: @CPollittIU - #KunoSEO kunocreative.com
16. The New SEO
# of Organic Keywords Driving Traffic
16000
14000
12000
10000
8000
6000
4000
2000
0
2-3 Blog Posts/wk
Traditional SEO 5-10 Blog Posts/wk
Inbound Marketing
Twitter: @CPollittIU - #KunoSEO kunocreative.com
17. The New SEO
# of Organic Leads
500
450
400
350
300
250
200
150
100
50
0
Traditional SEO
2-3 Blog Posts/wk Inbound Marketing
5-10 Blog Posts/wk
Twitter: @CPollittIU - #KunoSEO kunocreative.com
18. The New SEO
10 posts/week
5 posts/week
13 Months 13 Months
Traffic from 13,798
Traffic from 2,480
Keyword Phrases Keyword Phrases = 556% Increase
2 - 3 Posts/wk 5 - 10 Posts/wk
Twitter: @CPollittIU - #KunoSEO kunocreative.com
19. The New SEO
Twitter: @CPollittIU - #KunoSEO kunocreative.com
20. What are the Causes?
“. . .make sure that your site adds value. Provide
unique and relevant content that gives users a
reason to visit your site first.”
-Google’s Webmaster Guidelines
Twitter: @CPollittIU - #KunoSEO kunocreative.com
21. What are the Causes?
• Google Panda Launched (Feb 2011)
Subsequent Panda Updates 2 - 2.5.2 (Apr - Oct 2011)
Twitter: @CPollittIU - #KunoSEO kunocreative.com
22. What are the Causes?
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23. What are the Causes?
Twitter: @CPollittIU - #KunoSEO kunocreative.com
24. What Does this Mean?
Create Original, Problem-
solving and/or Entertaining
Content
Twitter: @CPollittIU - #KunoSEO kunocreative.com
25. What are the Causes?
• Google Caffeine Update "Freshness" (Nov 2011)
Google Caffeine Launched (Jun 2010)
Twitter: @CPollittIU - #KunoSEO kunocreative.com
26. What Does this Mean?
Publish Content Frequently
Twitter: @CPollittIU - #KunoSEO kunocreative.com
27. What are the Causes?
• J.C. Penney, Forbes & Overstock.com get caught doing
black hat link building (Feb 2011)
Twitter: @CPollittIU - #KunoSEO kunocreative.com
28. What Does this Mean?
Don’t Buy Links or Use Link
Building Services
Twitter: @CPollittIU - #KunoSEO kunocreative.com
29. What are the Causes?
• Google Limits Keyword Search Query Info (Oct 2011)
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30. What Does this Mean?
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31. What Does this Mean?
22% of Total
Organic Search 33% of Total
Organic Leads
Twitter: @CPollittIU - #KunoSEO kunocreative.com
32. What Does this Mean?
Search Results & Technical
SEO ROI are harder to track
Twitter: @CPollittIU - #KunoSEO kunocreative.com
33. What are the Causes?
• Google +1 Launched (Mar 2011)
• Google+ Social Media Platform Launches (Jun 2011)
• Google+ Business Pages Launched (Nov 2011)
Twitter: @CPollittIU - #KunoSEO kunocreative.com
34. What are the Causes?
• Google & Bing Admit to Using Social Signals (Dec 2010)
• Google Search, Plus Your World (Jan 2012)
Twitter: @CPollittIU - #KunoSEO kunocreative.com
35. What Does this Mean?
Distribute Content via Social
Media – Be Social
Twitter: @CPollittIU - #KunoSEO kunocreative.com
36. What Does ALL of this Mean?
In order to maximize search
engine visibility & organic leads
you must. . .
Twitter: @CPollittIU - #KunoSEO kunocreative.com
38. Take-a-ways
1. Where You Rank Doesn’t Matter – How Many Keywords
Drive Traffic Does
2. Create LOTS of Original, Problem-solving
and/or Entertaining Content
3. Publish Content Frequently
4. Don’t Buy Links or Use
Link Building Services
Twitter: @CPollittIU - #KunoSEO kunocreative.com
39. Take-a-ways
5. Search Results & Technical SEO ROI
are harder to track
6. Distribute Content via Social Media
Be Social
7. Inbound Marketing is the New SEO
Embrace it all. . .
Twitter: @CPollittIU - #KunoSEO kunocreative.com
40. Building Links Naturally
with the New SEO
Facebook.com/kunocreative
Twitter: @CPollittIU - #KunoSEO
42. Thank You for Attending!
Contact Kuno Creative for
more information on effective
SEO with Content
Marketing, Social Media &
Inbound Marketing.
Questions?
Slides are available at
Twitter: @CPollittIU - #KunoSEO kunocreative.com