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Twitter: #KunoSEO
Introduction
Chad H. Pollitt
   • Director of Inbound Marketing




                       Twitter: @CPollittIU - #KunoSEO   kunocreative.com
Twitter: @CPollittIU - #KunoSEO   kunocreative.com
Agenda

• The Old SEO
• The New SEO

• What are the Causes?
• What Does this Mean?

• Q&A




                   Twitter: @CPollittIU - #KunoSEO   kunocreative.com
The Old SEO




 Twitter: @CPollittIU - #KunoSEO   kunocreative.com
The Old SEO

• Technical SEO
   – On-page Sculpting

   – Link Building

   – SEO Programming

   – Competitor Audits

   – SEO Architecture

   – Content for the Sake of Content




                         Twitter: @CPollittIU - #KunoSEO   kunocreative.com
The Old SEO




 Twitter: @CPollittIU - #KunoSEO   kunocreative.com
The Old SEO



Pay Per Keyword
Pay for Rankings
 Pay for Traffic



   Twitter: @CPollittIU - #KunoSEO   kunocreative.com
The Old SEO




 Twitter: @CPollittIU - #KunoSEO   kunocreative.com
The New SEO
*Data from the MarketingTechBlog.com




                            Twitter: @CPollittIU - #KunoSEO   kunocreative.com
What Does this Mean?



 Where You Rank Doesn’t
Matter – How Many Keywords
      Drive Traffic Does



         Twitter: @CPollittIU - #KunoSEO   kunocreative.com
The New SEO




 Twitter: @CPollittIU - #KunoSEO   kunocreative.com
The New SEO




 Twitter: @CPollittIU - #KunoSEO   kunocreative.com
The New SEO




 Twitter: @CPollittIU - #KunoSEO   kunocreative.com
The New SEO
                  # of Organic Visits
35000


30000


25000


20000


15000


10000


 5000


    0

        2-3 Blog Posts/wk
        Traditional SEO                       5-10 Blog Posts/wk
                                             Inbound Marketing


                   Twitter: @CPollittIU - #KunoSEO            kunocreative.com
The New SEO
        # of Organic Keywords Driving Traffic
16000

14000

12000

10000

 8000

 6000

 4000

 2000

    0

        2-3 Blog Posts/wk
        Traditional SEO                       5-10 Blog Posts/wk
                                             Inbound Marketing


                   Twitter: @CPollittIU - #KunoSEO            kunocreative.com
The New SEO
                # of Organic Leads
500

450

400

350

300

250

200

150

100

 50

  0

      Traditional SEO
      2-3 Blog Posts/wk                    Inbound Marketing
                                            5-10 Blog Posts/wk



                 Twitter: @CPollittIU - #KunoSEO            kunocreative.com
The New SEO

                              10 posts/week



5 posts/week




   13 Months                              13 Months


                                      Traffic from 13,798
Traffic from 2,480
Keyword Phrases                       Keyword Phrases       =   556% Increase
 2 - 3 Posts/wk                        5 - 10 Posts/wk


                     Twitter: @CPollittIU - #KunoSEO              kunocreative.com
The New SEO




 Twitter: @CPollittIU - #KunoSEO   kunocreative.com
What are the Causes?


“. . .make sure that your site adds value. Provide
unique and relevant content that gives users a
reason to visit your site first.”

                     -Google’s Webmaster Guidelines




                    Twitter: @CPollittIU - #KunoSEO   kunocreative.com
What are the Causes?

• Google Panda Launched (Feb 2011)




        Subsequent Panda Updates 2 - 2.5.2 (Apr - Oct 2011)



                      Twitter: @CPollittIU - #KunoSEO   kunocreative.com
What are the Causes?




     Twitter: @CPollittIU - #KunoSEO   kunocreative.com
What are the Causes?




     Twitter: @CPollittIU - #KunoSEO   kunocreative.com
What Does this Mean?



 Create Original, Problem-
solving and/or Entertaining
         Content



         Twitter: @CPollittIU - #KunoSEO   kunocreative.com
What are the Causes?

• Google Caffeine Update "Freshness" (Nov 2011)




           Google Caffeine Launched (Jun 2010)

                      Twitter: @CPollittIU - #KunoSEO   kunocreative.com
What Does this Mean?




Publish Content Frequently




         Twitter: @CPollittIU - #KunoSEO   kunocreative.com
What are the Causes?

• J.C. Penney, Forbes & Overstock.com get caught doing
  black hat link building (Feb 2011)




                     Twitter: @CPollittIU - #KunoSEO   kunocreative.com
What Does this Mean?




Don’t Buy Links or Use Link
     Building Services




         Twitter: @CPollittIU - #KunoSEO   kunocreative.com
What are the Causes?

• Google Limits Keyword Search Query Info (Oct 2011)




                     Twitter: @CPollittIU - #KunoSEO   kunocreative.com
What Does this Mean?




     Twitter: @CPollittIU - #KunoSEO   kunocreative.com
What Does this Mean?




  22% of Total
 Organic Search                               33% of Total
                                             Organic Leads




           Twitter: @CPollittIU - #KunoSEO        kunocreative.com
What Does this Mean?




Search Results & Technical
SEO ROI are harder to track




         Twitter: @CPollittIU - #KunoSEO   kunocreative.com
What are the Causes?

• Google +1 Launched (Mar 2011)
• Google+ Social Media Platform Launches (Jun 2011)
• Google+ Business Pages Launched (Nov 2011)




                    Twitter: @CPollittIU - #KunoSEO   kunocreative.com
What are the Causes?

• Google & Bing Admit to Using Social Signals (Dec 2010)
• Google Search, Plus Your World (Jan 2012)




                     Twitter: @CPollittIU - #KunoSEO   kunocreative.com
What Does this Mean?




Distribute Content via Social
      Media – Be Social




         Twitter: @CPollittIU - #KunoSEO   kunocreative.com
What Does ALL of this Mean?



 In order to maximize search
engine visibility & organic leads
         you must. . .



           Twitter: @CPollittIU - #KunoSEO   kunocreative.com
Twitter: @CPollittIU - #KunoSEO   kunocreative.com
Take-a-ways
1. Where You Rank Doesn’t Matter – How Many Keywords
   Drive Traffic Does


2. Create LOTS of Original, Problem-solving
   and/or Entertaining Content


3. Publish Content Frequently


4. Don’t Buy Links or Use
   Link Building Services



                      Twitter: @CPollittIU - #KunoSEO   kunocreative.com
Take-a-ways

5. Search Results & Technical SEO ROI
   are harder to track


6. Distribute Content via Social Media
   Be Social


7. Inbound Marketing is the New SEO
   Embrace it all. . .




                      Twitter: @CPollittIU - #KunoSEO   kunocreative.com
Building Links Naturally
  with the New SEO




   Facebook.com/kunocreative
        Twitter: @CPollittIU - #KunoSEO
Twitter: @CPollittIU - #KunoSEO   kunocreative.com
Thank You for Attending!
Contact Kuno Creative for
more information on effective
SEO with Content
Marketing, Social Media &
Inbound Marketing.



                     Questions?
                  Slides are available at


                    Twitter: @CPollittIU - #KunoSEO   kunocreative.com

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Inbound Marketing IS the New SEO - Facts, Figures & Data

  • 2. Introduction Chad H. Pollitt • Director of Inbound Marketing Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 3. Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 4. Agenda • The Old SEO • The New SEO • What are the Causes? • What Does this Mean? • Q&A Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 5. The Old SEO Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 6. The Old SEO • Technical SEO – On-page Sculpting – Link Building – SEO Programming – Competitor Audits – SEO Architecture – Content for the Sake of Content Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 7. The Old SEO Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 8. The Old SEO Pay Per Keyword Pay for Rankings Pay for Traffic Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 9. The Old SEO Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 10. The New SEO *Data from the MarketingTechBlog.com Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 11. What Does this Mean? Where You Rank Doesn’t Matter – How Many Keywords Drive Traffic Does Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 12. The New SEO Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 13. The New SEO Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 14. The New SEO Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 15. The New SEO # of Organic Visits 35000 30000 25000 20000 15000 10000 5000 0 2-3 Blog Posts/wk Traditional SEO 5-10 Blog Posts/wk Inbound Marketing Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 16. The New SEO # of Organic Keywords Driving Traffic 16000 14000 12000 10000 8000 6000 4000 2000 0 2-3 Blog Posts/wk Traditional SEO 5-10 Blog Posts/wk Inbound Marketing Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 17. The New SEO # of Organic Leads 500 450 400 350 300 250 200 150 100 50 0 Traditional SEO 2-3 Blog Posts/wk Inbound Marketing 5-10 Blog Posts/wk Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 18. The New SEO 10 posts/week 5 posts/week 13 Months 13 Months Traffic from 13,798 Traffic from 2,480 Keyword Phrases Keyword Phrases = 556% Increase 2 - 3 Posts/wk 5 - 10 Posts/wk Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 19. The New SEO Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 20. What are the Causes? “. . .make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.” -Google’s Webmaster Guidelines Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 21. What are the Causes? • Google Panda Launched (Feb 2011) Subsequent Panda Updates 2 - 2.5.2 (Apr - Oct 2011) Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 22. What are the Causes? Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 23. What are the Causes? Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 24. What Does this Mean? Create Original, Problem- solving and/or Entertaining Content Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 25. What are the Causes? • Google Caffeine Update "Freshness" (Nov 2011) Google Caffeine Launched (Jun 2010) Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 26. What Does this Mean? Publish Content Frequently Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 27. What are the Causes? • J.C. Penney, Forbes & Overstock.com get caught doing black hat link building (Feb 2011) Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 28. What Does this Mean? Don’t Buy Links or Use Link Building Services Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 29. What are the Causes? • Google Limits Keyword Search Query Info (Oct 2011) Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 30. What Does this Mean? Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 31. What Does this Mean? 22% of Total Organic Search 33% of Total Organic Leads Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 32. What Does this Mean? Search Results & Technical SEO ROI are harder to track Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 33. What are the Causes? • Google +1 Launched (Mar 2011) • Google+ Social Media Platform Launches (Jun 2011) • Google+ Business Pages Launched (Nov 2011) Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 34. What are the Causes? • Google & Bing Admit to Using Social Signals (Dec 2010) • Google Search, Plus Your World (Jan 2012) Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 35. What Does this Mean? Distribute Content via Social Media – Be Social Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 36. What Does ALL of this Mean? In order to maximize search engine visibility & organic leads you must. . . Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 37. Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 38. Take-a-ways 1. Where You Rank Doesn’t Matter – How Many Keywords Drive Traffic Does 2. Create LOTS of Original, Problem-solving and/or Entertaining Content 3. Publish Content Frequently 4. Don’t Buy Links or Use Link Building Services Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 39. Take-a-ways 5. Search Results & Technical SEO ROI are harder to track 6. Distribute Content via Social Media Be Social 7. Inbound Marketing is the New SEO Embrace it all. . . Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 40. Building Links Naturally with the New SEO Facebook.com/kunocreative Twitter: @CPollittIU - #KunoSEO
  • 41. Twitter: @CPollittIU - #KunoSEO kunocreative.com
  • 42. Thank You for Attending! Contact Kuno Creative for more information on effective SEO with Content Marketing, Social Media & Inbound Marketing. Questions? Slides are available at Twitter: @CPollittIU - #KunoSEO kunocreative.com