This document summarizes work done by a student team to design a digital tip jar app called Felicity. The team conducted stakeholder interviews, identified key themes around engagement and discovery, did user research with fans and musicians, created personas and affinity diagrams, designed wireframes and a prototype, and conducted usability testing. Testing provided positive feedback but also identified issues like too many clicks, unclear terminology, and security concerns. Recommendations were made to address these issues and enhance features for both fans and musicians in a future state.

1. HCI580 Practicum
Tip the Band: Increasing tipping
behavior through better engagement
between fans and musicians
Team Band Together
Linda Brammer, Liz Dykes, Kate Fitzgibbon, Rafael Flores, Jon Hensley, Emily Ryou,
Alexa Smith, Nathan Varjavand, Michael Wesolowski, Matthew Womack

2. The Problem Space
• Music scene is popular but isn't highlighted as a
tourist activity
• Musicians often reluctant to ask for help, or don't
know how to reach out
• It is difficult for musicians to get discovered by fans
and build a lasting relationship
• Disconnect between how people believe artists get
paid and how they actually get compensated

3. Stakeholder Interviews
"It's up to you as an artist to engage your
fan base - and make them your Street
Team." - Reid Wick
“If you only look at next-gen musicians,
who will embrace technology?"
- Mark Samuels
"Stay engaged and in touch. Move beyond
useless websites... offer social rewards,
music rewards, and custom incentives."
- Evan Christopher

4. Stakeholder Themes

5. Analysis of Interviews
Collectively
brainstormed
potential
solutions, tasks,
and requirements

6. Refined Problem Space
Make recommendations to enhance Digital
Tip Jar with the goal of creating a
community that sustains musicians
respectfully and helps them connect
with music lovers to create fans for
life...

7. User Research Interviews
Fan Interviews
"If people know that the band was playing for tips, it
would definitely change behavior."
- Brad
4 Locals that have visited NOLA
2 West Coasters who go every year
1 Burqueño who used to live in Baton Rouge

8. Fan Team Affinity Diagram
Fans fall into clusters based on their behavior:
•Tipping
•Following
•Music discovery

9. Themes: Fan Team

10. User Research Interviews
Musician Interviews
"Word-of-mouth is king."
- Woody
"There's probably a more savvy way to do
promotion, but I just use what I know."
- Dan
3 Chicago Locals
2 NOLA Residents
1 West Coast Resident

11. Musician Team Affinity Diagram
• General Engagement
• Band Management
• Promotion
• Discovery

12. Themes: Musician Team

13. Heuristic Analysis of Digital Tip Jar

14. Goals for Digital Tip Jar
Increase tipping behavior among fans by:
• Engagement. Create lasting relationships by engaging
with fans.
• Discovery. Allow fans to easily discover new artists
• Community. Crowdsource help and promotion so
cultural workers don't have to do the lion's share
• Street teams
• Encourage behaviors through popular, existing
outlets

15. Competitive Analysis

16. Meet Felicity

17. Felicity's Story

18. Meet Peter

19. Peter's Story

20. UI Sketches

21. Site Map

22. Wireframes and Prototyping
Process:
1. Defined global elements:
(i.e. header, footer, tipping module...)
2. Beanstalk svn repository for Axure
-Visual, responsive, action-oriented
3. Responsive Framework, Twitter
Bootstrap

23. Tasks in Prototypes:
Fan Prototypes
Search for a genre and
find a band
Give a band a tip
Upload a band photo

24. Tasks in Prototypes:
Musician Prototypes
Staggered Profile creation
for convenience and
gamification
Street Team and Point
System

25. Usability Testing- General Site Feedback
Security Keep Homepage Simple
"Make sure the bank stuff is "If you didn’t know what DTJ
secure and has a reputable was, I’d be confused with array
verification agency. Mint of options. Which features am I
explained how it works and has supposed to use as a musician or
fancy icons that said who as a fan?”
evaluated the site."
Explain Business Process Location & Recordings
"How much of the tip money does "Would like to see recent
the band keep?" recordings. I might decide to buy
one of their recent albums."
"Will there be a charge or will it "Would like to know where the
be free for musicians?" performer will be, through social
media feeds."

26. Key Discoveries from Testing
Tested 3 Users for Fan Use Cases:
1. Searching for a band 2. Tipping 3. Adding a photo
Positive Feedback
• Easy to use and intuitive
• Liked the social aspects and street team gamefication
Key Issues
• Too many clicks to get to a band's page- wanted shortcuts
• Redundant options distracted from correct path
• Unclear terminology, such as media instead of photo
• Security concern with providing Paypal login to another site

27. Key Discoveries from Testing
Tested 2 Users for Musician Use Cases:
1. Create account 2. Set up Street Team 3. Contact a tipper
Positive Feedback
• Useful and engaging way to connect with fans
• Liked ease of use and pre-set messages
Key Issues
• Sign up was not a focal point and got lost on home page
• Separate calls to action from imagery
• Clarify generic terminology, i.e. messages become fan mail
• Allow profile creation at own pace and simplify profile bar

28. Future Possibilities
Recommendations and possible features for future state:
Fans: Musicians:
• Show information • User Studies to Study
• Recordings Tipping Behavior
• Tip-caching • Data Analysis
• Immersion • Connections
• Personalization • Percentage
• "Tip-starter"
• Venues

29. Questions?