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News Corporation Assembled by Kuldip Judge For the benefit of AS Media student’s unit Institutions & Audiences (OCR)
Unit Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object]
A potted history ,[object Object],[object Object],[object Object],[object Object],[object Object]
News Corp ownership ,[object Object],[object Object],[object Object]
Conglomerates ,[object Object],[object Object],[object Object]
Finances ,[object Object],[object Object],[object Object]
2. Media ownership in contemporary media practice
2. MEDIA OWNERSHIP IN CONTEMPORARY MEDIA PRACTICE ,[object Object],[object Object]
2. Media ownership in contemporary media practice
http://www.suttonmedia2.blogspot.com/ ,[object Object],[object Object],[object Object]
Homework:  Go onto the News Corp website and list the many products they make through their various companies
“ Ofcom to review News Corp bid for  Sky ”   The Guardian ,[object Object],[object Object],[object Object],[object Object],[object Object],2. Media ownership in contemporary media practice 5. Targeting national and local 'British' audiences by News Corp’s global network of media operations
Partisan News = Fox News ,[object Object],[object Object],[object Object],[object Object]
 
3. Cross media convergence/synergy in production, distribution and marketing ,[object Object],[object Object],[object Object]
3. Cross media convergence/synergy in production distribution and marketing :  Action figures   ,[object Object],[object Object]
Convergence/synergy in production, distribution and marketing :  Books ,[object Object],[object Object]
3. Cross media convergence/synergy in production, distribution and marketing:  Video Games ,[object Object],[object Object],[object Object],[object Object]
4. TECHNOLOGY USED IN PRODUCTION, DISTRIBUTION & MARKETING (marketing) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trailers – Fox exclusive ,[object Object],[object Object],[object Object]
Marketing and Promotion ,[object Object],[object Object]
Coco-cola zero promo
Company links ,[object Object]
4. TECHNOLOGY USED IN PRODUCTION, DISTRIBUTION & MARKETING (Production) ,[object Object],[object Object]
Box office success ,[object Object],[object Object],[object Object]
3-D Blu-ray ,[object Object],[object Object]
What is 3D Film? ,[object Object]
4. TECHNOLOGY USED IN PRODUCTION, DISTRIBUTION & MARKETING ,[object Object]
“ Is James Cameron's 3D movie Avatar the shape of cinema to come?”   The Guardian (20/08/09) ,[object Object],[object Object],[object Object]
Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technology – Distribution/exhibition ,[object Object],[object Object],[object Object],[object Object]
5: Targeting national and local 'British' audiences by the News Corp global network of media operations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technology - Exhibition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6.   Audiences own experiences of media consumption of News Corp products ,[object Object],[object Object],[object Object]
FANDOM ,[object Object],[object Object],[object Object],[object Object],[object Object]
EXAM REVISION Section B: Institutions and Audiences ,[object Object],[object Object],[object Object]
Re-write the question to make it applicable to us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],2. MEDIA PRODUCT/ ARTEFACT:   Avatar (2009) 3. AUDIENCES:   UK audiences reception of News Corp products ,[object Object],[object Object],Synergy 1b. DISTRIBUTION/MARKETING 2. EXHIBITION 3. FANDOM 1a. PRODUCTION
 

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News corporation