This document provides an overview of design thinking, including its key elements and process. It defines design thinking as a human-centered, collaborative approach to problem solving that is creative, iterative, and practical. The key elements of design thinking are described as being people-centered, highly creative, hands-on, and iterative. Finally, the document outlines the five stages of the design thinking process: empathize, define, ideate, prototype, and test.

1. Design
Thinking

2. AGENDA
1. What is Design Thinking ?
2. Design Thinking Key Elements
3. Design Thinking Process
2

3. What is design
thinking ?1

4. “ Design thinking is a human
centred & collaborative
approach to problem
solving that is creative,
iterative & practical.
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5. 5

7. Design thinking
key elements
2

8. Design thinking key elements
1. People Cantered
2. Highly Creative
3. Hands on
4. Iterative
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9. 1. PEOPLE CENTERED
• You start from what people, users, customers, consumers, (…) need or
want to do. Their motivations and the problems they are trying to solve.
• Empathy is key. It’s not about you. You need the ability to understand and
share the feelings of others.

10. 2. HIGHLY CREATIVE
• Design thinking stimulates you to look at situations differently and come
up with new solutions, that go beyond and improve existing alternatives.
• Integrative thinking is key. You need the ability to look at all the different
aspects of a problem

11. 3. HANDS ON
• Stop discussing, start working. Make ideas tangible. Prototyping is
thinking with your hands. Test your hypnotises.
• Failure is a (necessary) part of the process in order to succeed.
Experiments with trial and error are key.

12. 4. ITERATIVE
• The road to success does not follow a straight line. The more you are able
to loop through “understand > create > learn” cycle, the higher chance
you have for good results.

13. Design thinking
process
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14. DESIGN THINKING PROCESS
EMPATHISE
DEFINE
IDEATE
PROTOTYPE
TEST
• Share Ideas
• All Ideas Worthy
• Diverge/Converge
• “Yes and” thinking
• Prioritize
• Mock-ups
• Storyboards
• Keep it simple
• Fall Fast
• Iterate Quickly
• Understand Implements
• What Works ?
• Role Play
• Iterate Quickly
• Personas
• Role Objectives
• Decisions
• Challenges
• Pain Points
• Interviews
• Shadowing
• Seek to Understand
• Non Judgemental

15. 1. EMPATHISE
Empathy is the foundation of a human centred design process:
- Observe
- Engage
- Immerse
• Uncover needs that people have which they may or may not be aware of
• Guide innovation efforts
• Identify the right users to design for
• Discover the emotions that guide behaviours.

16. 2. DEFINE
• The define mode is when you unpack and synthesize your empathy
findings into compelling needs and insights, and scope a specific and
meaningful challenge.
• It’s critical to the design process because it explicitly expresses the
problem you are striving to address through your efforts.
• Often, in order to be truly generative, you must first reframe the
challenge based on new insights you have gained.

17. 3. IDEATE
Ideate is the mode of your design process in which you aim to generate
radical design alternatives. Mentally it represents a process of “going wide” in
terms of concepts and outcomes. It is a mode of “Flaring” rather than
“Focus”.
• Step beyond obvious solutions
• Harness the collective perspective
• Uncover unexpected areas of exploration
• Create fluency (Volume) and flexibility (Variety) in your innovation options
• Get the obvious solutions out of your heads

18. 4. PROTOTYPE
Prototyping is getting ideas and explorations out of your head and into the
physical world.
A prototype can be anything that takes physical form be it a wall of post it
notes, a role playing activity, a space, an object, an interface, or even a
storyboard.
• Learn
• Solve Disagreements
• Start a conversation
• Fail quickly and cheaply
• Manage the solution building process

19. 5. TEST
Testing is the chance to get feedback on your solutions, refine solutions to
make them better, and continue to learn about your users.
Prototype as if you know you’re right, but test as if you know you’re wrong.
• To refine your prototypes and solutions.
• To learn more about your user.
• To test and refine your Point of view.

20. Actually design
thinking is less
about thinking
and more about
doing !!!
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