2. What is Viral Marketing?
• It is making an awareness of a brand through
already existing social networks.
• For example to achieve product sales
• Its about seeking attention to your product or
product name. It’s a type of stimulation.
• Such as using Facebook, Twitter, MySpace,
etc.
• It spreads like a “virus.”
5. Tuli Hotels
• Strengths:
• 7 Hotels existing
• International Site
• Facebook Site Existant
• Located primarily in the
‘heart of India.’
• Weakness:
• Facebook exists but only
‘26 Likes’
• Twitter/Myspace/
Lindedin- no account
found
• International site does not
have social media icons.
6. SOSTAC: How viral are
Tuli Hotels?
• Opportunities:
• There is a lot of space
and there are a lot of
people on the web
• Its free advertisement
• Threats:
• A lot of competition
• The main Tuli website
is not up to date
7. SOSTAC Tuli
Objective for Tuli Hotel’s:
To make Tuli Hotel’s Viral all around the
internet, that people are aware of who they are
and what they have to offer, by one simple click.
8. SOSTAC Tuli
• Strategy:
• Get to know what sites are the most important
on the web to stay in touch
• Create an Experiential Marketing Campaign
• Create offers and contests on different sites
• Use word- of- mouse to connect to the people
9. Tactics
• Use previous viral marketing examples to learn
• Get to know social media sites in India
• Make the name “Tuli Hotels” known around the
web
• Create offer’s
• Use SEO’s and meta tags
• Newsletter, email campaigns, and internet sites,
‘the more the merrier’
10. Viral Marketing Examples
• Hotmail: get your free
email!
• Dove: real models?
• BMW Film
• FiFa World Cup
11. Word of Mouse-
Action
Offer ‘Best wedding photo’ contest on Pinterests
Create offers on travel websites for those wanting
to visit India and those looking for a place to travel
to.
Create accounts on my common social media
websites, connect all sites together
Make videos of the hotel post on Youtube
12. Social Media Sites
All Around the World: Popular in India:
• PINTEREST account • Crazeal.com make local
offers
• YouTube
• Facebook, Twitter,
• Linkedin Orkout
• Make offers on • Makemytrip
Travelocity and Expedia
13.
14.
15. SOSTAC Tuli
Control:
Customer Feedback
Site visit increase
Revenue increase or decrease
How to create control:
Weekly updates on all sites
Change offers and contests
Have a position within the companies that takes care of
all internet related marketing
Follow through on all give away’s for contests/make
sure it’s an experience for the guest