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Sync Quest Case Study Competition,[object Object],Contact details ,[object Object],Email id : u110127@stu.ximb.ac.in,[object Object],u110155@stu.ximb.ac.in,[object Object],Phone No. : 7873223326,  8018424757,[object Object],Prepared by,[object Object],Amit Kaundinya  (XIM B 2010- 12),[object Object],Kumar Gaurav (XIM B 2010-12),[object Object]
Business Focus Area : Exports ,[object Object],The BCG matrix for XYZ company in the frozen goods market : showing exports, institutional and domestic revenue shares plotted against market growth rate.,[object Object],Domestic market is the star. Exports is the “?” ,[object Object],XYZ must focus on exports as it has potential to gain market share and increase revenues.,[object Object],Refer Appendix 1 for BCG Matrix,[object Object]
SWOT Analysis For Exporting ,[object Object],[object Object]
  Leverage its export business knowledge and services to improve logistics efficiency and reduce costs.
  Lack of brand awareness abroad
  Absence in U.K. which is 70% of the exports market.
Need to invest for UK certification costing 10 cr.
 Absence of chicken  as frozen food which has a large demand in export market.
.      Scope to expand business and increase revenues,[object Object],[object Object]
High growth rate in export sector
Inability to get certificate to export to UK.
Competition by other players in the UK/export market.,[object Object]
XYZ needs certification worth 10 cr. (i.e. an amount equal to 10% of their total revenues) to do business in the U.K.
Current growth rate of XYZ export business  is at 10% compared to market growth rate of 40%.
No brand presence in UK markets.

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Sync quest ximb_marketix

  • 1.
  • 2.
  • 3.
  • 4. Leverage its export business knowledge and services to improve logistics efficiency and reduce costs.
  • 5. Lack of brand awareness abroad
  • 6. Absence in U.K. which is 70% of the exports market.
  • 7. Need to invest for UK certification costing 10 cr.
  • 8. Absence of chicken as frozen food which has a large demand in export market.
  • 9.
  • 10. High growth rate in export sector
  • 11. Inability to get certificate to export to UK.
  • 12.
  • 13. XYZ needs certification worth 10 cr. (i.e. an amount equal to 10% of their total revenues) to do business in the U.K.
  • 14. Current growth rate of XYZ export business is at 10% compared to market growth rate of 40%.
  • 15. No brand presence in UK markets.
  • 16. Competition from already established players in the overseas market.
  • 17.
  • 18. Target the NRI market : concentrate on the “Indianness” of the XYZ brand. Provide Indian recipes on the product packaging to enhance the “India” factor in the product.
  • 19. Ensure product quality is of superior level. Have quality adherence processes in place.
  • 20. Imperative to enter the UK market as it is 70% of the total frozen food export business. Hence act fast and with pace to get the UK certification. Refer appendix 2 for revenues expected from UK
  • 21. Identify target areas of high consumption of frozen goods. Subdivide this into areas depending on the variety of foods.
  • 22. Two subdivided categories would be vegetarian and non vegetarian foods. Subdivision of areas will be based on consumption trends and eating habits in the area..
  • 23.
  • 24.
  • 25. Brand recognition
  • 26.
  • 27.
  • 28. Advertise at hoardings near fast food joints, super markets and malls containing high target group of customers.
  • 29. Get associated with new fast food restaurants entering domestic market and leverage their brand equity for XYZ frozen products.
  • 30.
  • 31. Have an online company blog as an interaction with end customers.
  • 32. Targeted geographic advertising for UK markets through Google Adwords, Facebook ads, Unruly media.
  • 33. Upload frozen product recipe videos on sites like youtube.com, dailymotion.com. Viral market the frozen good products and increase your brand equity.
  • 34. Get your frozen foods reviewed on blogs and video reviewed on sites like Freezer Burns
  • 35. Keep monitoring how your website is faring in terms of traffic, geographical reach, conversion of visitor to customer, etc.. This can be easily done through analytics tools such as Google Analytics.
  • 36.
  • 37. Location in East India a major hindrance.
  • 38. Competition is growing due to use of an effective supply chain. XYZ company is lacking behind.
  • 39.
  • 40.
  • 41. Maintenance for the online packaging system be given to a reputable company.
  • 42. Measure various KPI’s (Key performance indicators) using BI reporting tools.
  • 43. Dashboards should be presentable quickly to management to take corrective/preventive actions on any issues.
  • 44.
  • 45.
  • 46.
  • 47. Domestic market leader ( medium term)
  • 48.
  • 49.
  • 50. The XYZ company has a suitable credit rating to get loans from the market, banks, etc.
  • 51.

Notas do Editor

  1. The BCG Matrix is a matrix created by Boston Consulting Group. It is a simple tool to identify which sector of your business needs attention and which can be ignored or closed.While Domestic is a star with high market share (8.75%) and high market growth rate (35%). The “?” is exports, while the market is growing at 40% , the revenue share for exports is only 1%. This needs to be focused upon as there is opportunity to tap on the increasing growth rate as currently XYZ generates very low revenues (5 cr.) through its export division.
  2. Production statistics of poultry obtained from : PFI (Poultry Federation Of India)