18. Target the NRI market : concentrate on the “Indianness” of the XYZ brand. Provide Indian recipes on the product packaging to enhance the “India” factor in the product.
20. Imperative to enter the UK market as it is 70% of the total frozen food export business. Hence act fast and with pace to get the UK certification. Refer appendix 2 for revenues expected from UK
21. Identify target areas of high consumption of frozen goods. Subdivide this into areas depending on the variety of foods.
22. Two subdivided categories would be vegetarian and non vegetarian foods. Subdivision of areas will be based on consumption trends and eating habits in the area..
33. Upload frozen product recipe videos on sites like youtube.com, dailymotion.com. Viral market the frozen good products and increase your brand equity.
34. Get your frozen foods reviewed on blogs and video reviewed on sites like Freezer Burns
35. Keep monitoring how your website is faring in terms of traffic, geographical reach, conversion of visitor to customer, etc.. This can be easily done through analytics tools such as Google Analytics.
50. The XYZ company has a suitable credit rating to get loans from the market, banks, etc.
51.
Notas do Editor
The BCG Matrix is a matrix created by Boston Consulting Group. It is a simple tool to identify which sector of your business needs attention and which can be ignored or closed.While Domestic is a star with high market share (8.75%) and high market growth rate (35%). The “?” is exports, while the market is growing at 40% , the revenue share for exports is only 1%. This needs to be focused upon as there is opportunity to tap on the increasing growth rate as currently XYZ generates very low revenues (5 cr.) through its export division.
Production statistics of poultry obtained from : PFI (Poultry Federation Of India)