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Great American Cookies International Franchise Sales Brochure
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a
franchise. It is for information purposes only. We are providing the United States FDD at your
request, and as a condition to receiving this FDD, you acknowledge that we are not representing
that the contents of the FDD will apply in any manner to our international franchise relationship,
including but not limited to any financial performance representations set forth in the FDD.
Your country of interest may have individual franchise disclosure requirements. If we elect to
engage in further sales discussions, we will fully comply with the franchise disclosure
requirements as required by law in your country/territory of interest.
INTERNATIONAL FRANCHISING OPPORTUNITIES
WITH GREAT AMERICAN COOKIES
BRAND OVERVIEW OF GREAT
AMERICAN COOKIES
Welcome to the Great American Cookies
FranchiseDiscovery Process. We have
carefully designed this exploration to allow
you to evaluate our opportunity and
determine if we are a fit to achieve your
professional and personal goals. In the first
section, we will provide you with an
overview of the opportunity and process.
PROCESS OVERVIEW
This section is designed to:
Provide Answers Questions about the Great
American Cookies Franchise Opportunity
Brand Attributes and Menu Highlights
The Great American Cookies International
Program Elements and Support
Address Key Elements to be a Great
American Cookies Master Franchisee
International Master Franchisee Profile
Next Steps
Great American
Cookies History
Founded in 1977 on the strength of an old family
chocolate chip cookie recipe, Great American
Cookies® has set the standard for gourmet cookie
sales in a fun, celebratory environment. For over
30 years, Great American Cookies has maintained
the heritage and integrity of its products by
producing proprietary cookie dough exclusively
from its plant in Atlanta. Great American Cookies is
known for its signature Cookie Cakes, trademark
flavors and menu of delectable products baked
freshin store.
Franchising w i t h
Great American Cookies
Great American Cookies is owned by Global Franchise Group, which is
a strategic brand management company with a focus on franchising.
Global Franchise Group (GFG) owns a portfolio of franchise brands that
includes quick service restaurant (QSR) franchiseconcepts:
Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®,
Pretzelmaker®, Round Table Pizza ® and Hot Dog on a Stick™.
We currently support Master Franchisees operating in Bahrain, Guam,
Saudi Arabia, and the United Arab Emirates
Mission: We champion brands and the people who
build them
Franchising w i t h
Great American Cookies
Because Global Franchise Group, LLC is one of
the world’s leading brand management companies,
we understand the importance of supporting all our
franchisees in everyway possible.
This deep commitment and passion for our brands
is the reason for building GFG University, ensuring
every franchisee in our brand portfolio has a level
of expertise and confidence from day one of
ownership. It takes hard work and devotion to run a
profitable business, and GFG University offers
state-of-the-art technology forinitial and ongoing
training, programs and support.
The Opportunity
Great American Cookies takes pride in being the “Home of The Original Cookie Cake”. We were
the 1st cookie franchise in the United States; in fact, we’ve been manufacturing our dough in the
same plant for more than 30 years. Our original chocolate chip cookie recipe was created by the
grandmother of one of our founders. This proprietary recipe is still the basis of our cookies today.
We want you to share in the fun withus!
The Menu
Everything we make here is fresh! In addition to
our super premium, fresh baked cookies and
brownies, we offer Cookie Cakes for life’s
celebrations.
All of our Cookies and Brownies begin with
carefully tested recipes, highly controlled
production and the finest ingredients from our
batter facility in Atlanta, Georgia. Each of our
premium treats is handcrafted and baked fresh
daily in your local Great American Cookies store
From our signature Cookie Cakes to our
deliciously rich Brownies, Great American
Cookies takes the time to do it right. The end
results are the finest fresh-baked products right in
your neighborhood – perfect for every occasion
and celebration.
Cookie Flavor Profiles: Original
Chocolate Chip, Original with M&M’s
candies, Double Fudge, Chewy
Chocolate Supreme, Oatmeal Walnut
Raisin, Peanut Butter with M*M’s
candies, Peanut Butter Supreme, Pecan
Supreme, Snickerdoodle, Sugar, White
Chunk Macadamia
* Available in Regular Sized Cookies,
Colossal Cookies, Double Doozie
Cookies, Big Bite, and Big Bite Double
Doozie Cookies, and Specialty Cookies
The Core Menu
Brownie Flavors: Fudge Brownie, Fudge-nut, Cheesecake Chocolate Swirl, Cheesecake
Strawberry Swirl, German Chocolate, Red Velvet, Reese’s Peanut Butter Cup, and Domino
Cookie Cakes: Original Chocolate Chip, Sugar, Double Fudge, or Oatmeal
The Core Menu
Advantages of the
Great American Cookies Brand
Providing high quality and superior products Ownership of thesupply-chain
Freshly baked Cookie Cakes and cookies
fromproprietary recipes
Innovator and leader ofsignature Cookie
Cakes
Leaderin mall-based cookie system
Fun environment
Easy tooperate
Creating fondmemories
Trademarkflavors
US Brand recognition
Primarily
families with
pre-teen
children
Women
18-34
Mall
employees
Target Audience
Unique
Differentiators
Home of the Original Cookie Cake
Freshly baked cookies and Cookie
Cakes from a proprietary recipe
Online Cookie Cake ordering
available
All cookie dough
manufactured inAtlanta
International Master Program
Elements
Our International Master Franchise program at Great American Cookies works
to connect each Master to the brand resources in disciplines including:
- Real estate, site selection criteria, design, and site
layout
- Marketing and Public Relations
- International logistics, local sourcing, and supply
planning
- Start up and ongoing operations expertise and
support
Tips for team training on customer
satisfactionand customerloyalty
Marketing support, calendar of events
and ongoing key brand building initiatives
Operations training including: P&L
management, costof goods and labor
controls
International market launch expertise
Franchise Support
The opportunity to networkwith
experienced peers
Unparalleled franchisee training and
supportthrough GFG University
Ongoing access to our expertise and
materials in the areas of: Business
Development, Site Selection and
Leasing, Construction, Purchasing,
Training, Store Operations,
Quality Control, Promotions,Marketing,
Research andDevelopment
Marketing Calendar
Great American Cookies provides a yearly national
calendar.
International Masters have access to the current
calendar as well as the library of past promotions
that they can explore for use in their local market
This allows for customization of promotions on a
local level
Local Marketing Kits
Great American Cookies provides
step- by-step toolkits for local store
marketing initiatives to support:
National Promotions
Fundraising
Business-to-BusinessSales
These toolkits include
customizable marketing materials
that franchisees
can produce locally.
Social Media
Great American Cookies utilizes Facebook,
Twitter and YouTube to engage and interact
with our customers. We talk to our current
promotions and contests, driving brand
awareness. Social media allows real time
dialogue with our customers.
Instagram
Total Followers: 9,869
Twitter
Total Followers: 4,474
Facebook
Total Audience: 350,600
Avg. Daily Page
Impressions: 312,438
Training 4 days of platform (in-store) training
on operational execution of business
5 days of classroom training on
operations, marketing, finance, etc.
Business and operational tools for
owners
Modules facilitated by content experts
Ongoing education and development
Engaging, interactive, high tech/high
touch
The Kitchen
INNOVATION
Innovative New Products
Value Engineering
Quality Assurance
Vendor Partnership
OVERVIEW OF
MANUFACTURING
Proprietary Products
GAC Cookie Dough
Private Label Production
Vertically Integrated
Production at 30% Capacity
Built-In Supply Chain
Competitive Cost of goods
Support Center
The Great American Cookies brand has dedicated Research and
Development Support focused on:
Exploring trends inthe
marketplace
Continually revolutionizingour
fresh baked products
New product innovations and ensuring
each product is taken through an
extensive process to:
A state-of-the-art Innovation
Lab that provides the
foundation for this innovation
Validate operational procedures in-
store along with all other day-to-day
activities
Understand consumerdemand and
the products impacton store sales
and productmix before a national
launch
Expert International Support
Great American Cookies is part of a portfolio of brands that has a proven track
record of supporting over 1,100 franchised units in over 20 countries.
We offer a dedicated International Director who functions as the direct line
into each brand and is your point of contact.
Provide internationally specific Market Launch services that are designed to
help you realize the first unit opening are:
- Professional New Master Onboarding
- New Market Launch Project Management
- Supply Chain and Logistics Planning
- Operations Support and Consulting
- Product Approvals and Local Sourcing Expertise
How does Great American Cookies
assist me in opening the first unit in
my market?
Market Launch Planning- The A to Z plan of how we will transfer the
brand “Know How” to you and the countdown of activities that lead up
to the first unit opening
Supply Chain Planning- Working with each Master Franchisee group
on establishing a targeted local sourcing plan in order to reduce import
costs where applicable from the first unit
Onsite start up and training of the first unit
What kind of support can I
expect after I open the first
unit?
Ongoing Operational consultation from
the first unit until the 100th unit in regards
to front line operations and cost
improvement initiatives
Continued marketing and brand building
consultation to assist you in the growing
the brand through the introduction until
maturity
Franchise sales and development- how
to set up your market for success when
you are ready to start soliciting your own
sub franchisees
Where to bake
Site Selection
Great American Cookies is seeking locations in
primary and secondary markets that have the
below Site Criteria:
Site Criteria- Location type is a Mall and
Lifestyle centers
Minimum 60,000 population within a 10 mile
radius
Minimum 200 SF (19SM) for kiosks and 600
SF (56SM) for inline locations which can be up
to 1100 SF (111SM)
Large Anchors
Near Kid’s Concepts
Locations in line with foot
traffic
Outside of the food court or end cap of a food court
Target Venues
Regional Malls:
Kiosk
Inline
End-cap
Large Lifestyle Centers:
Pedestrian Driven
Inline
Entertainment
Airports
Entertainment Complexes
TouristDestinations
TransportationHubs
A typical Traditional Store requires
between 400 and 1,000 square feet of space
(37- 93 square meters).
A typical modular,prefabricated Non-Traditional
Store will use between 400 and 800 square
feet of space (37-74 SM).
A typical Satellite will use between 50 and 150
square feet (5-15SM) in a shopping center or
venue, but also will require a Traditional Store
or Non-TraditionalStore to bake cookies in
Real Estate
Considerations
Site Characteristics to
consider:
Demographics
Co-Tenancy
Traffic (drive and walk)
Accessibility
Visibility
Competition Analysis
There will be an experienced
domestic real estate
professional available to
help you with the following:
Site Selection
Site Evaluation
Demographicsand Market Analysis
Appealing Store Designs
On Mall:
Requirements:
• Between 400 and 1,000 square feet of
space (37- 93 square meters)
• Plumbing and electrical provided
• Baking is done on-site
Appealing Store Designs
Non- Traditional - Kiosk
Requirements:
• Between 400 and 800 square feet of space (37-74 SM)
• Proximate plumbing and electrical lines
• Ancillary storage space recommended
• Baking done on site or off site
Appealing Store Designs
Satellite
Requirements:
• Between 50 and 150 square feet (5-15 SM)
• Requires an On Mall or Non Traditional baking
unit to provide product to the Satellite
A Sweet
Opportu nity
International Master
Franchisee Profile
We are looking for business people who successfully operate similar businesses in their country
of interest with the ability to grow quickly via self development and sub-franchising
Successful Master Franchisees
often operate other food /retail
concepts and have experience
with other franchise concepts
Has a dedicated, English
speaking staff on the ground in
the country/territory where they
wish to operate
Financial Stability with a net
work of a minimum of $300K
USD in liquid assets
Master Franchisee candidate
will be heavily involved in the
business and act as the “Brand
Champion” within their
organization
Candidate has ability to
negotiate with landlords of
appropriate real estate to
gain sites for market
development
Characteristics of an Ideal Market
for International Franchising
Product offering is attractive to local clientele
Products can be sold at local price points
Availability of appropriate real estate in the market to support growth
No import restrictions on key brand commodities such as dairy, wheat, sugar,
chocolate etc.
Political and banking stability in the market to access and pay in U.S. dollars
Next Steps
Complete the International
Request for Consideration
Continue discovery discussions with
the International Director on the
inputs to complete your business plan
Receive terms from Great
American Cookies via Letter of
Intent (LOI)
Complete and refine your business
plan based on the mutually agreed
upon business terms
Thank you for completing your review
of the Great American Cookies Virtual
Brochure! We look forward to working
with you towards joining our
franchisee team!
Great American Cookies International Franchise Sales Brochure

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Great American Cookies International Franchise Sales Brochure

  • 2. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. We are providing the United States FDD at your request, and as a condition to receiving this FDD, you acknowledge that we are not representing that the contents of the FDD will apply in any manner to our international franchise relationship, including but not limited to any financial performance representations set forth in the FDD. Your country of interest may have individual franchise disclosure requirements. If we elect to engage in further sales discussions, we will fully comply with the franchise disclosure requirements as required by law in your country/territory of interest.
  • 4. BRAND OVERVIEW OF GREAT AMERICAN COOKIES Welcome to the Great American Cookies FranchiseDiscovery Process. We have carefully designed this exploration to allow you to evaluate our opportunity and determine if we are a fit to achieve your professional and personal goals. In the first section, we will provide you with an overview of the opportunity and process.
  • 5. PROCESS OVERVIEW This section is designed to: Provide Answers Questions about the Great American Cookies Franchise Opportunity Brand Attributes and Menu Highlights The Great American Cookies International Program Elements and Support Address Key Elements to be a Great American Cookies Master Franchisee International Master Franchisee Profile Next Steps
  • 6. Great American Cookies History Founded in 1977 on the strength of an old family chocolate chip cookie recipe, Great American Cookies® has set the standard for gourmet cookie sales in a fun, celebratory environment. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing proprietary cookie dough exclusively from its plant in Atlanta. Great American Cookies is known for its signature Cookie Cakes, trademark flavors and menu of delectable products baked freshin store.
  • 7. Franchising w i t h Great American Cookies Great American Cookies is owned by Global Franchise Group, which is a strategic brand management company with a focus on franchising. Global Franchise Group (GFG) owns a portfolio of franchise brands that includes quick service restaurant (QSR) franchiseconcepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker®, Round Table Pizza ® and Hot Dog on a Stick™. We currently support Master Franchisees operating in Bahrain, Guam, Saudi Arabia, and the United Arab Emirates Mission: We champion brands and the people who build them
  • 8. Franchising w i t h Great American Cookies Because Global Franchise Group, LLC is one of the world’s leading brand management companies, we understand the importance of supporting all our franchisees in everyway possible. This deep commitment and passion for our brands is the reason for building GFG University, ensuring every franchisee in our brand portfolio has a level of expertise and confidence from day one of ownership. It takes hard work and devotion to run a profitable business, and GFG University offers state-of-the-art technology forinitial and ongoing training, programs and support.
  • 9. The Opportunity Great American Cookies takes pride in being the “Home of The Original Cookie Cake”. We were the 1st cookie franchise in the United States; in fact, we’ve been manufacturing our dough in the same plant for more than 30 years. Our original chocolate chip cookie recipe was created by the grandmother of one of our founders. This proprietary recipe is still the basis of our cookies today. We want you to share in the fun withus!
  • 10. The Menu Everything we make here is fresh! In addition to our super premium, fresh baked cookies and brownies, we offer Cookie Cakes for life’s celebrations. All of our Cookies and Brownies begin with carefully tested recipes, highly controlled production and the finest ingredients from our batter facility in Atlanta, Georgia. Each of our premium treats is handcrafted and baked fresh daily in your local Great American Cookies store From our signature Cookie Cakes to our deliciously rich Brownies, Great American Cookies takes the time to do it right. The end results are the finest fresh-baked products right in your neighborhood – perfect for every occasion and celebration.
  • 11. Cookie Flavor Profiles: Original Chocolate Chip, Original with M&M’s candies, Double Fudge, Chewy Chocolate Supreme, Oatmeal Walnut Raisin, Peanut Butter with M*M’s candies, Peanut Butter Supreme, Pecan Supreme, Snickerdoodle, Sugar, White Chunk Macadamia * Available in Regular Sized Cookies, Colossal Cookies, Double Doozie Cookies, Big Bite, and Big Bite Double Doozie Cookies, and Specialty Cookies The Core Menu
  • 12. Brownie Flavors: Fudge Brownie, Fudge-nut, Cheesecake Chocolate Swirl, Cheesecake Strawberry Swirl, German Chocolate, Red Velvet, Reese’s Peanut Butter Cup, and Domino Cookie Cakes: Original Chocolate Chip, Sugar, Double Fudge, or Oatmeal The Core Menu
  • 13. Advantages of the Great American Cookies Brand Providing high quality and superior products Ownership of thesupply-chain Freshly baked Cookie Cakes and cookies fromproprietary recipes Innovator and leader ofsignature Cookie Cakes Leaderin mall-based cookie system Fun environment Easy tooperate Creating fondmemories Trademarkflavors US Brand recognition
  • 15. Unique Differentiators Home of the Original Cookie Cake Freshly baked cookies and Cookie Cakes from a proprietary recipe Online Cookie Cake ordering available All cookie dough manufactured inAtlanta
  • 16. International Master Program Elements Our International Master Franchise program at Great American Cookies works to connect each Master to the brand resources in disciplines including: - Real estate, site selection criteria, design, and site layout - Marketing and Public Relations - International logistics, local sourcing, and supply planning - Start up and ongoing operations expertise and support
  • 17. Tips for team training on customer satisfactionand customerloyalty Marketing support, calendar of events and ongoing key brand building initiatives Operations training including: P&L management, costof goods and labor controls International market launch expertise Franchise Support The opportunity to networkwith experienced peers Unparalleled franchisee training and supportthrough GFG University Ongoing access to our expertise and materials in the areas of: Business Development, Site Selection and Leasing, Construction, Purchasing, Training, Store Operations, Quality Control, Promotions,Marketing, Research andDevelopment
  • 18. Marketing Calendar Great American Cookies provides a yearly national calendar. International Masters have access to the current calendar as well as the library of past promotions that they can explore for use in their local market This allows for customization of promotions on a local level
  • 19. Local Marketing Kits Great American Cookies provides step- by-step toolkits for local store marketing initiatives to support: National Promotions Fundraising Business-to-BusinessSales These toolkits include customizable marketing materials that franchisees can produce locally.
  • 20. Social Media Great American Cookies utilizes Facebook, Twitter and YouTube to engage and interact with our customers. We talk to our current promotions and contests, driving brand awareness. Social media allows real time dialogue with our customers. Instagram Total Followers: 9,869 Twitter Total Followers: 4,474 Facebook Total Audience: 350,600 Avg. Daily Page Impressions: 312,438
  • 21. Training 4 days of platform (in-store) training on operational execution of business 5 days of classroom training on operations, marketing, finance, etc. Business and operational tools for owners Modules facilitated by content experts Ongoing education and development Engaging, interactive, high tech/high touch
  • 22. The Kitchen INNOVATION Innovative New Products Value Engineering Quality Assurance Vendor Partnership OVERVIEW OF MANUFACTURING Proprietary Products GAC Cookie Dough Private Label Production Vertically Integrated Production at 30% Capacity Built-In Supply Chain Competitive Cost of goods
  • 23. Support Center The Great American Cookies brand has dedicated Research and Development Support focused on: Exploring trends inthe marketplace Continually revolutionizingour fresh baked products New product innovations and ensuring each product is taken through an extensive process to: A state-of-the-art Innovation Lab that provides the foundation for this innovation Validate operational procedures in- store along with all other day-to-day activities Understand consumerdemand and the products impacton store sales and productmix before a national launch
  • 24. Expert International Support Great American Cookies is part of a portfolio of brands that has a proven track record of supporting over 1,100 franchised units in over 20 countries. We offer a dedicated International Director who functions as the direct line into each brand and is your point of contact. Provide internationally specific Market Launch services that are designed to help you realize the first unit opening are: - Professional New Master Onboarding - New Market Launch Project Management - Supply Chain and Logistics Planning - Operations Support and Consulting - Product Approvals and Local Sourcing Expertise
  • 25. How does Great American Cookies assist me in opening the first unit in my market? Market Launch Planning- The A to Z plan of how we will transfer the brand “Know How” to you and the countdown of activities that lead up to the first unit opening Supply Chain Planning- Working with each Master Franchisee group on establishing a targeted local sourcing plan in order to reduce import costs where applicable from the first unit Onsite start up and training of the first unit
  • 26. What kind of support can I expect after I open the first unit? Ongoing Operational consultation from the first unit until the 100th unit in regards to front line operations and cost improvement initiatives Continued marketing and brand building consultation to assist you in the growing the brand through the introduction until maturity Franchise sales and development- how to set up your market for success when you are ready to start soliciting your own sub franchisees
  • 28. Site Selection Great American Cookies is seeking locations in primary and secondary markets that have the below Site Criteria: Site Criteria- Location type is a Mall and Lifestyle centers Minimum 60,000 population within a 10 mile radius Minimum 200 SF (19SM) for kiosks and 600 SF (56SM) for inline locations which can be up to 1100 SF (111SM) Large Anchors Near Kid’s Concepts Locations in line with foot traffic Outside of the food court or end cap of a food court
  • 29. Target Venues Regional Malls: Kiosk Inline End-cap Large Lifestyle Centers: Pedestrian Driven Inline Entertainment Airports Entertainment Complexes TouristDestinations TransportationHubs A typical Traditional Store requires between 400 and 1,000 square feet of space (37- 93 square meters). A typical modular,prefabricated Non-Traditional Store will use between 400 and 800 square feet of space (37-74 SM). A typical Satellite will use between 50 and 150 square feet (5-15SM) in a shopping center or venue, but also will require a Traditional Store or Non-TraditionalStore to bake cookies in
  • 30. Real Estate Considerations Site Characteristics to consider: Demographics Co-Tenancy Traffic (drive and walk) Accessibility Visibility Competition Analysis There will be an experienced domestic real estate professional available to help you with the following: Site Selection Site Evaluation Demographicsand Market Analysis
  • 31. Appealing Store Designs On Mall: Requirements: • Between 400 and 1,000 square feet of space (37- 93 square meters) • Plumbing and electrical provided • Baking is done on-site
  • 32. Appealing Store Designs Non- Traditional - Kiosk Requirements: • Between 400 and 800 square feet of space (37-74 SM) • Proximate plumbing and electrical lines • Ancillary storage space recommended • Baking done on site or off site
  • 33. Appealing Store Designs Satellite Requirements: • Between 50 and 150 square feet (5-15 SM) • Requires an On Mall or Non Traditional baking unit to provide product to the Satellite
  • 35. International Master Franchisee Profile We are looking for business people who successfully operate similar businesses in their country of interest with the ability to grow quickly via self development and sub-franchising Successful Master Franchisees often operate other food /retail concepts and have experience with other franchise concepts Has a dedicated, English speaking staff on the ground in the country/territory where they wish to operate Financial Stability with a net work of a minimum of $300K USD in liquid assets Master Franchisee candidate will be heavily involved in the business and act as the “Brand Champion” within their organization Candidate has ability to negotiate with landlords of appropriate real estate to gain sites for market development
  • 36. Characteristics of an Ideal Market for International Franchising Product offering is attractive to local clientele Products can be sold at local price points Availability of appropriate real estate in the market to support growth No import restrictions on key brand commodities such as dairy, wheat, sugar, chocolate etc. Political and banking stability in the market to access and pay in U.S. dollars
  • 37. Next Steps Complete the International Request for Consideration Continue discovery discussions with the International Director on the inputs to complete your business plan Receive terms from Great American Cookies via Letter of Intent (LOI) Complete and refine your business plan based on the mutually agreed upon business terms Thank you for completing your review of the Great American Cookies Virtual Brochure! We look forward to working with you towards joining our franchisee team!