Digital & Breakfast (Finance)
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The document discusses several key topics related to digital disruption in the insurance industry. Over the last decade, more than half of total marketing spend in the insurance industry came from carriers that did not gain market share. Currently, a small percentage of consumers research products online before purchasing, but two-thirds expect to in the future as customers demand more control over the purchasing process. Insurers also lag behind other industries in terms of customer service and retention, yet providing a quality customer experience will be increasingly important as digital technologies continue to disrupt the industry.
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Digital & Breakfast (Finance)
- 2. In the last decade, $19 billion, more than half the total marketing spend for the entire industry, came from carriers that did not gain share. source: Global Insurance Survey: EY 2012 DIGITAL& BREAKFAST PREMIERE SELECTION
- 4. the system is broken http:/ /www.youtube.com/watch?v=aXV-yaFmQNk DIGITAL& BREAKFAST PREMIERE SELECTION
- 5. In 2017, CMO´s will have a larger share of the technology budget than the CIO DIGITAL& BREAKFAST PREMIERE SELECTION
- 8. A small number of consumers (27%) currently conduct product research prior to purchasing, but two-thirds (66%) expect to in the future source: Global Insurance Survey: EY 2012 DIGITAL& BREAKFAST PREMIERE SELECTION
- 11. Source: Beyond price, the rise of customer centric insurance companies; McKinsey 2012 DIGITAL& BREAKFAST PREMIERE SELECTION
- 14. Source: Beyond price, the rise of customer centric insurance companies; McKinsey 2012 DIGITAL& BREAKFAST PREMIERE SELECTION
- 15. SERVICE EXPERIENCE It´s never about price... DIGITAL& BREAKFAST PREMIERE SELECTION
- 16. More than half of customers (51%) said their insurers made no effort to retain them, although 62% indicated they would be more likely to renew if contacted. source: Global Insurance Survey: EY 2012 DIGITAL& BREAKFAST PREMIERE SELECTION
- 17. Only 35% of consumers have a very or strongly favorable view of the insurance & finance industry, and 39% believe it lags behind other industries in service source: Global Insurance Survey: EY 2012 DIGITAL& BREAKFAST PREMIERE SELECTION
- 18. Roughly half of consumers (52%) prefer to buy multiple products from the same provider, citing convenience and the value as the key factors. source: Global Insurance Survey: EY 2012 DIGITAL& BREAKFAST PREMIERE SELECTION
- 29. ADVERTISING INCENTIVES Affiliate Brand Ambassador Banners Display Paid Endorsments PAID MEDIA PROPERTIES CONTENT Build trust Educate Catalog Websites Blog Mobile Curate UGC E-Mail Reviews Location-based Services EMBASSIES Facebook Twitter OWNED EARNED PROPERTIES MEDIA PARTNERSHIPS Charities Co-Branding Youtube Instagram Celebrities LinkedIn Pinterest SOCIAL Google+ OUTPOSTS PLATFORMS Relevant message boards Blogosphere INFLUENCER ENGAGEMENT Response Advocacy Loyalty Rather than allow campaigns to be driven by paid media, marketers must now develop scale and expertise in owned and earned media to drive effectiveness, cultivate creative ideas, assess customer needs, cultivate influencers, develop reach, achieve authenticity and cut through clutter DIGITAL& BREAKFAST PREMIERE SELECTION
- 32. HANDCRAFTED TECHNOLOGY FOR BRANDS http:/ /marketingthoughts.ktcagency.com DIGITAL& BREAKFAST PREMIERE SELECTION