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Assignment 7
TV Channel Research
      Kaya Sumbland
This is my presentation on different
channels to understand why channel 4,
    ITV 2, and channel 5 air their
documentaries, at what time, and who
       their target audience is.
Channel 4
            Channel 4 is a British public-service TV broadcaster which
            was launched on November 2nd 1982.

   The station is operated and owned by Channel Four Television Corporation.
                                                     It’s a very popular channel with
                                                     teenage to a middle because of
           The station is operated and owned by Channel Four Television Corporation. is
                                                    what they air – They audience
                                                    widespread; from T4 to day time
The station is operated and owned by Channel Four Television Corporation.or no deal.
                                                        TV such as deal

                                                     Channel 4 also owns,
                                                   4Seven, Film 4, E4, More4,
                                                    4Music, Heat, Kerrang!,
                                                    Kiss, Magic, Smash Box,
 Channel 4 Studio                                           The Box
Big Fat Gypsy    The Simpsons    Deal or no Deal
Wedding
 - Crucifixion
 Documentaries     Shipwrecked     Countdown
                                                   TV Show Examples…
Target Audience
            T4



                                       Shipwrecked

T4 takes over Channel 4 on
Saturday mornings to cater to the
young teenage audience.
They use quirky presenters to
introduce fashion programmes and
interview with mainstream
                                      Gok’s Fashion
celebrities.
Target Audience

Channel 4’s audience would
be an adult to elderly
audience as they present
shows that would be
appealing to all those ages.          Countdown
Then later in the evening the
documentaries they show
which are mostly informative
and academic leave them
with a lot of interest from any
age over about 16. Giving            Deal or no Deal
them a wide audience.
Time Slots




AM   • Repeat of programmes    Workers – busy people
     • Small time game shows   Elderly people
     • Soaps                   Teenagers
PM   • Evening News            25 +
     • Documentaries           Varies on topic, though tends to be 15+
Types of Documentaries
   Channel 4 are known for their medical and
      appearance related documentaries.




  Though they are also widely known for their
culture documentaries, which at the moment the
          gypsy culture is very popular
How does Channel 4 compare to other channels?

In comparison to other channels, Channel four are quite a
  mainstream channel that apply to many peoples taste.
Their programmes are widely enjoyed by many people, so
  therefore in comparison to other channels they’re very
         liked and are very popular to most ages.

    Furthermore their documentaries have their own
repetitive topics, which is medical and appearance. Which
  other channels don’t usually do that – which could be
because its channel 4’s specialty which is very educational
ITV 2
       ITV 2 is a 24 hour entertainment channel owned by ITV
                    launched on December 7th 1998

 The term 'ITV2' was popularly used to refer to a future second
              UK commercial television network.

                                          The channel is knows for
                                                its American
                                           programming and spin-
                                                  off shows

                                           ITV 2’s sister channels
                                           are ITV, ITV 3 and ITV 4
ITV Studio
TV Show Examples…




                    The only was is                 Documentaries:
                                      Take me out
                    Essex                           One Direction
                        Emmerdale          Films           X Factor
Target Audience



   ITV 2 is known for its mainstream
    programmes or ones that follow
    shows from ITV (e.g Xtra Factor,
       Get me out of here NOW).
        Therefore, because their
      programmes are gossipy and
     based on a lot of reality, their
   target audience will be youth and
              young adults.
Time Slots




AM   American Programmes         Mothers at home
     Soaps - Emmerdale           30 – 70 yrs
     More mainstream game show   Adults (27 – 50 yrs)
PM   Reality TV                  Youth and young adults
     Movies                      15/18 +
Kind of Documentaries
 ITV 2 don’t do many documentaries as they’re know for their reality – but
when they do, they do ones based on celebrities and what they are doing at
                              the moment.

Their documentaries aren't academic or persuasive – but just really following
                        lives and what happening




           One Direction                   Creating a band - Wonderland
How Does ITV 2 compare to other channels?

     In comparison to other channels, ITV 2 based most of their
              programmes on gossip and celebrities.
  Their channel has their specific audience therefore has its own
specific taste that will contrast to many other channels – which is
             why it is its own channel in the first place.
 It caters purely for the mainstream young teenagers and adults
                              generally.

Furthermore, their documentaries which they don’t do a lot have
 been on celebrities or the rising of a celebrity. In comparison to
    other channels, they don’t really do that because its not
   informative, educational or persuasive, but observational.
Channel 5
                   Channel 5 was the fifth and final national terrestrial
                        network to launch in March 30th 1997

    The station was branded as 'Five’ between 2002 and 2011

                                                 Channel 5 is a general
                                                entertainment channel,
                                                  with international
                                                     programmes



                                                 Channel 5 also owns 5*
                                                      and 5USA
Channel 5 Studio
Ice road          Animal rescue
                                   Little Princess
truckers          squad




    Big Brother       CSI: Miami           5 news
                                                     TV Show Examples…
Target Audience




     In the mornings on channel 5,
     Milkshake takes over and only
    shows children's programmes –
     therefore during this time the
      target audience is little kids,
     toddlers and babies for when
    they’re getting ready for school
     or just having their breakfast.
Target Audience


    On channel 5 you don’t usually
         find any mainstream
      programmes apart from big
    brother so their target audience
   would be quite small and people
     with different tastes. It would
   probably be for people who enjoy
      American programmes and
      people in their 30’s and 40’s
Time Slots




     Milkshake              0 – 7 yrs
AM   Debate programme       Middle age + Elderly
     Midday News            People having lunch, or with kids at
                            school
     Foreign shows          Middle age, mature
PM
     Documentaries          Varies – though mainly people in
                            their 20’s
     Reality TV             16 – Young adults
Types of Documentaries

Channel 5 documentaries are usually ones that haven't been done before, e.g
                         channel 4 do a lot of medical.
 They do documentaries to inform the views of a certain story or situation –
           which become very popular because of its originality.
   They do a lot of real life stories and explaining the reality of things that
                                      happen.
How does Channel 5 compare to other channels

 In comparison to other channels, Channel five is very
   different. Channel 5 show programmes that wont
      necessarily cater to a wide audience as their
programmes are unique and liked by not many people
            – e.g ‘The kings war on witches’

     Furthermore, their documentaries seem very
simplistic but interesting by the way they present and
give information. They take a story and just inform and
educate the audience without trying overly to impress
                  a specific audience.
Which Channel would I choose to do my Documentary?




For my topics would much prefer to show them on channel 5 as I
      feel they have the best, informative and interesting
    Documentaries as their not mainstream and predictable.

  They show controversial and weird documentaries that would
wouldn't have seen before and done glam up their documentaries
 to fit a specific audience, they just show what it is, for how it is.

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Assignment 7 tv channel research

  • 1. Assignment 7 TV Channel Research Kaya Sumbland
  • 2. This is my presentation on different channels to understand why channel 4, ITV 2, and channel 5 air their documentaries, at what time, and who their target audience is.
  • 3.
  • 4. Channel 4 Channel 4 is a British public-service TV broadcaster which was launched on November 2nd 1982. The station is operated and owned by Channel Four Television Corporation. It’s a very popular channel with teenage to a middle because of The station is operated and owned by Channel Four Television Corporation. is what they air – They audience widespread; from T4 to day time The station is operated and owned by Channel Four Television Corporation.or no deal. TV such as deal Channel 4 also owns, 4Seven, Film 4, E4, More4, 4Music, Heat, Kerrang!, Kiss, Magic, Smash Box, Channel 4 Studio The Box
  • 5. Big Fat Gypsy The Simpsons Deal or no Deal Wedding - Crucifixion Documentaries Shipwrecked Countdown TV Show Examples…
  • 6. Target Audience T4 Shipwrecked T4 takes over Channel 4 on Saturday mornings to cater to the young teenage audience. They use quirky presenters to introduce fashion programmes and interview with mainstream Gok’s Fashion celebrities.
  • 7. Target Audience Channel 4’s audience would be an adult to elderly audience as they present shows that would be appealing to all those ages. Countdown Then later in the evening the documentaries they show which are mostly informative and academic leave them with a lot of interest from any age over about 16. Giving Deal or no Deal them a wide audience.
  • 8. Time Slots AM • Repeat of programmes Workers – busy people • Small time game shows Elderly people • Soaps Teenagers PM • Evening News 25 + • Documentaries Varies on topic, though tends to be 15+
  • 9. Types of Documentaries Channel 4 are known for their medical and appearance related documentaries. Though they are also widely known for their culture documentaries, which at the moment the gypsy culture is very popular
  • 10. How does Channel 4 compare to other channels? In comparison to other channels, Channel four are quite a mainstream channel that apply to many peoples taste. Their programmes are widely enjoyed by many people, so therefore in comparison to other channels they’re very liked and are very popular to most ages. Furthermore their documentaries have their own repetitive topics, which is medical and appearance. Which other channels don’t usually do that – which could be because its channel 4’s specialty which is very educational
  • 11.
  • 12. ITV 2 ITV 2 is a 24 hour entertainment channel owned by ITV launched on December 7th 1998 The term 'ITV2' was popularly used to refer to a future second UK commercial television network. The channel is knows for its American programming and spin- off shows ITV 2’s sister channels are ITV, ITV 3 and ITV 4 ITV Studio
  • 13. TV Show Examples… The only was is Documentaries: Take me out Essex One Direction Emmerdale Films X Factor
  • 14. Target Audience ITV 2 is known for its mainstream programmes or ones that follow shows from ITV (e.g Xtra Factor, Get me out of here NOW). Therefore, because their programmes are gossipy and based on a lot of reality, their target audience will be youth and young adults.
  • 15. Time Slots AM American Programmes Mothers at home Soaps - Emmerdale 30 – 70 yrs More mainstream game show Adults (27 – 50 yrs) PM Reality TV Youth and young adults Movies 15/18 +
  • 16. Kind of Documentaries ITV 2 don’t do many documentaries as they’re know for their reality – but when they do, they do ones based on celebrities and what they are doing at the moment. Their documentaries aren't academic or persuasive – but just really following lives and what happening One Direction Creating a band - Wonderland
  • 17. How Does ITV 2 compare to other channels? In comparison to other channels, ITV 2 based most of their programmes on gossip and celebrities. Their channel has their specific audience therefore has its own specific taste that will contrast to many other channels – which is why it is its own channel in the first place. It caters purely for the mainstream young teenagers and adults generally. Furthermore, their documentaries which they don’t do a lot have been on celebrities or the rising of a celebrity. In comparison to other channels, they don’t really do that because its not informative, educational or persuasive, but observational.
  • 18.
  • 19. Channel 5 Channel 5 was the fifth and final national terrestrial network to launch in March 30th 1997 The station was branded as 'Five’ between 2002 and 2011 Channel 5 is a general entertainment channel, with international programmes Channel 5 also owns 5* and 5USA Channel 5 Studio
  • 20. Ice road Animal rescue Little Princess truckers squad Big Brother CSI: Miami 5 news TV Show Examples…
  • 21. Target Audience In the mornings on channel 5, Milkshake takes over and only shows children's programmes – therefore during this time the target audience is little kids, toddlers and babies for when they’re getting ready for school or just having their breakfast.
  • 22. Target Audience On channel 5 you don’t usually find any mainstream programmes apart from big brother so their target audience would be quite small and people with different tastes. It would probably be for people who enjoy American programmes and people in their 30’s and 40’s
  • 23. Time Slots Milkshake 0 – 7 yrs AM Debate programme Middle age + Elderly Midday News People having lunch, or with kids at school Foreign shows Middle age, mature PM Documentaries Varies – though mainly people in their 20’s Reality TV 16 – Young adults
  • 24. Types of Documentaries Channel 5 documentaries are usually ones that haven't been done before, e.g channel 4 do a lot of medical. They do documentaries to inform the views of a certain story or situation – which become very popular because of its originality. They do a lot of real life stories and explaining the reality of things that happen.
  • 25. How does Channel 5 compare to other channels In comparison to other channels, Channel five is very different. Channel 5 show programmes that wont necessarily cater to a wide audience as their programmes are unique and liked by not many people – e.g ‘The kings war on witches’ Furthermore, their documentaries seem very simplistic but interesting by the way they present and give information. They take a story and just inform and educate the audience without trying overly to impress a specific audience.
  • 26. Which Channel would I choose to do my Documentary? For my topics would much prefer to show them on channel 5 as I feel they have the best, informative and interesting Documentaries as their not mainstream and predictable. They show controversial and weird documentaries that would wouldn't have seen before and done glam up their documentaries to fit a specific audience, they just show what it is, for how it is.