Kshitiz Anand presented on why we love the products we love. He discussed that we emotionally connect with products and that good user experience (UX) is about delighting the user. UX spans across products, systems, and services. Some attributes of good UX include being ergonomic, engaging, satisfying user needs, and providing a good story. UX is about more than just features - it's about impacting user behavior and representing brand values.

1. KSHITIZ ANAND
L’école de design Nantes Atlantique
@kshitiz
WHY WE LOVE
THE PRODUCTS
WE LOVE
17 April 2015, Delhi

2. Presently
Dean & Director - India Operations at L'École de Design Nantes Atlantique
Founder & Principal Designer - Happy Horizons Consulting
Visiting Faculty – Institute of Product Leadership, exec MBA programs
Previous
Design Head, Kuliza Technologies
Founder & Director, Deskala Research and Design & Consulting
Designer @Motorola, Infosys
Education
M S in HCI Design , Indiana University Bloomington, USA
B Des in Communication Design, IIT Guwahati, India
Contact
kshitiz@happyhorizons.in
Twitter: @kshitiz
LinkedIn: in.linkedin.com/in/kshitizanand/
Website: www.kshitizanand.com

5. WE LIVE
IN A
COMPLEX
WORLD

6. SURROUNDED
BY
PRODUCTS

7. SURROUNDED
BY
UNUSABLE
PRODUCTS

8. WITH
INFORMATION
OVERLOAD

9. WE ARE
SPOILT FOR
CHOICES

10. GOOD UX
IS THE
DIFFERENTIATOR

11. UX SPANS
ACROSS
PRODUCTS
SYSTEMS
SERVICES

12. What are some
Products &
Services you love
WHY?

32. WE LOVE THINGS
BECAUSE WE
CONNECT
WITH IT
EMOTIONALLY

36. We’ve a lot more power in our tools

37. UX will get more challenging now!

38. TO HAVE A
GOOD
USER
EXPERIENCE IS
TO DELIGHT!

39. Delight = Features ?
Avoid this popular misunderstanding

40. USERS
ALWAYS
HAVE
A BIAS

41. Contour Bias : Users prefer more rounded,
smoother edges products

42. SPEAK THE
USER’s
LANGUAGE

43. What users say could be different than what users do.

44. COLOURS
DEFINE
PRODUCT
VALUES

45. The Red Dress effect

46. ANTICIPATE
USER
NEEDS

47. When iPads became popular as Teethers for babies

48. CLEAR
PRODUCT
LANGUAGE &
LABELS

50. AVOID
CONFUSING
THE USER WITH
MANY CHOICES

52. LOOK AT
OVERALL UX
AS A SUM OF
SMALL
EXPERIENCES

53. “The”
experience
An
experience
An
experience
An
experience
An
experience
An
experience
An
experienceAn
experience
An
experience

54. ALWAYS ASK
HOW HAVE YOU
IMPACTED
USER
BEHAVIOR

56. WHAT
BRAND VALUE
YOU STAND
FOR

58. UX IS A LARGER
THING

59. NOW REFLECT
BACK ON THOSE
PRODUCTS WE SAW
WITH THESE
UX ATTRIBUTES

60. ROBUSTNESS

61. EASY ADOPTION

62. ASPIRATION

63. USER BEHAVIOR

64. ERGONOMIC

65. PLAYFUL

66. ENGAGEMENT

67. DOING IT RIGHT

68. SIMPLICITY

69. USER NEEDS

70. JOY TO USE

71. CHALLENGING

72. EASY EXPLORE

73. LONG LASTING

74. LIFESTYLE

75. A GOOD STORY

76. MULTI SENSORY

77. STICKINESS

78. EASE OF USE

79. …and that is why,
we love the
products we love.

80. LET UX
help you
May the
force of UX
guide you
in this quest.
J

81. Organized by
UNICOM Training & Seminars Pvt. Ltd.
contact@unicomlearning.com
www.unicomlearning.com
www.kshitizanand.com
THANK YOU
Twitter: @kshitiz