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Design as Social Capital

Design as Social Capital.

All good design leads to Social Capital. It is at the core of everything we design. Some call that process the user-centred design and some as human-centred design. The notion of social capital relies on building solutions that are based on Reciprocity, Trust and Cooperation.

A lot of the population in India still does not have access to the basic amenities in life, and when we talk of building solutions that are going to be useful in these contexts, the Social Capital is something that one cannot ignore.

When working in the development sector, towards creating solutions that have high impact and are long lasting, one should seek help from Social Capital.

These are the Slides from my talk at the UX India 2016 conference, where I put out an open call to the UX community to leverage the notion of Social Capital and build highly impacting solutions.

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Design as Social Capital

  1. 1. DESIGN AS SOCIAL CAPITAL @kshitiz , UX India, Hyderabad, 21st October 2016
  2. 2. @kshitiz CURRENTLY
 Managing Trustee @ Happy Horizons Trust 
 Dean / Director @ L’école de design Nantes Atlantique (India Studio)
 Principal Designer @ Happy Horizons Consulting PREVIOUSLY
 Director, The Design Village
 Design Manager & Strategist, Kuliza Technologies
 UI Designer at Motorola, Infosys STUDIED AT
 BDes, Communication Design, IIT Guwahati, 2005
 MS, Interaction Design, Indiana University, 2009
  3. 3. 64 % of India’s population still live in the rural areas
  4. 4. 52.1 % of people in rural India choose open defecation
  5. 5. 39% of Indian children under the age of 5 show stunted growth
  6. 6. 1.83 million children under 5 years of age, die each year in India.
  7. 7. India faces shortage of nearly 
 1.4 million trained teachers
  8. 8. 50% Class 5 students 
 can't read Class 2 books
  9. 9. Dropout rate at primary level is 4.3%
 At high school level is around 42%
  10. 10. 47% of girls in India are married before their 18th birthday
  11. 11. Around 69% child marriage in Bihar!
  12. 12. We are a country filled with 
 wicked problems!
  13. 13. How can Design really help ?
  14. 14. Finding solutions is tough!
  15. 15. As we move to a more connected world, full of gadgets and systems, today we designers question the very foundation of these new systems and solutions we are building, for its ability to solve a problem and a potential to create long lasting impact.
  16. 16. I want to change the world fallacy!
  17. 17. Not very financially rewarding
  18. 18. Short term vs 
 Long term impact
  19. 19. Seek help from Social Capital
  20. 20. ‘Social Capital’ is the network of relationships among people who live and work in a particular society, enabling the society to function properly.
  21. 21. The 3 pillars
  22. 22. More challenges for designer How may we create large scale impact through our solutions
  23. 23. Participatory Solutions How do we build design solutions that engage all stakeholders
  24. 24. Experience driven world Experience leads to satisfaction leads to happy customers
  25. 25. All good designs lead to social capital
  26. 26. Deep rooted in enhancing User Behaviour
  27. 27. Social Capital is critical for Social Innovations
  28. 28. Our society were built on Social Capital
  29. 29. How can technology, design, business work together?
  30. 30. Leaders need to find ways to work with this Social Capital
  31. 31. Some pertinent challenges
  32. 32. Knowing the target audience Who are you designing for ?
  33. 33. Understanding Social The biggest irony of the smartphone is that it has made us anti-social
  34. 34. Being human centric always Technology as an enabler
  35. 35. Keeping stakeholders happy Tougher than you think!
  36. 36. Need vs want People do not know what they want. How to identify what they need?
  37. 37. Going by crowd behaviour Getting influenced easily
  38. 38. Work at Happy Horizons Trust Using the Social Capital to work on Education for development.
  39. 39. You cannot build a skyscraper on a weak foundation.
  40. 40. The problem space How may we improve the quality of education in India
  41. 41. Creating local leaders To help in building the social capital within the community
  42. 42. Storytelling to engage Nothing excites a child and societies, more than stories
  43. 43. The society cannot progress without this Women empowerment
  44. 44. Encourage students to speak up and ask question Develop critical reasoning
  45. 45. Design & Creativity Focusing on skills enhancements
  46. 46. Crafts to enhance motor skills Have fun while you learn!
  47. 47. New mediums for learning When you see movies as a part of school education!
  48. 48. Tehchnology when needed Digital Literacy, Career Guidance Services
  49. 49. System design thinking Involving stakeholders for a systemic change
  50. 50. Learnings along the way
  51. 51. Get into countless arguments for this one. Design is a process too. Design is not cosmetic work
  52. 52. Building social capital is tough Social Innovations require more energy and passion
  53. 53. High glamour solutions fail fast Building trust takes time
  54. 54. Have a global perspective, local approach Understand local lifeworlds
  55. 55. Social Capital is a long term investment Sustainability is important
  56. 56. Collaboration is key Teamwork is crucial to the success
  57. 57. Build inclusive solutions Engage with different stakeholders over time
  58. 58. Be a reflective practitioner Think about the impact of your solutions from time to time
  59. 59. Spread happiness Nothing is more satisfying!
  60. 60. If I got a $ for 
 every smile we generated, I would be a millionaire!
  61. 61. Design in India. Design for India. Design by India.
 Design with India.
  62. 62. Don’t take Social Capital for granted!
  63. 63. Thank you kshitiz@happyhorizons.org, @kshitiz , +91 9535 20 6828 Images ©Happy Horizons Studios, Icons © TheNoun Project