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HEK Inc. Client Proposal Pitch

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HEK Inc. Client Proposal Pitch

  1. 1. CLIENT PROPOSAL<br />PREPARED BY:Hallie Beattie, Katie Seel, Emily Macuga<br />PREPARED FOR: Abc Professional Development Company <br />
  2. 2. SUMMARY<br /><ul><li>HEK Inc. is an entrepreneurial magazine that is geared towards young professionals and entrepreneurs.
  3. 3. Our publication provides a great avenue for advertisers to reach this target market.
  4. 4. We offer creative services to help our clients develop and execute effective advertisements.
  5. 5. We offer pricing that is competitive in the industry.
  6. 6. Our experienced team is excited and willing to work with you.</li></li></ul><li>ABOUT OUR TEAM<br />Hallie Beattie | Project Manager<br /><ul><li>Hallie is a Bowling Green State University graduate where she majored in Visual Communication Technology with specialties in print and interactive media. Her communication and organizational skills allow her to make sure the project is running smoothly on time and on budget. </li></ul>Katie Seel | Editor<br /><ul><li>Katie is a graduate of Bowling Green State University with a Visual Communication Technology Major. She has an extensive background in art and is a very creative person with a knack for layouts and type. Here at HEK Inc. she plans and manages edits and updates for the entire publication. </li></li></ul><li>ABOUT OUR TEAM<br />Emily Macuga | Creative<br /><ul><li>Emily Macuga is a graduate of Bowling Green State University in Visual Communication Technology. She is the creative contact for HEK Inc. and is knowledgeable on the most current and cutting edge software to allow her to create unique, professional, and effective ads.</li></ul>* Resumes for all members can be found in the written proposal <br />
  7. 7. PROBLEM<br /><ul><li>ABC Professional Development Company’s four page spread that will appear in six issues.
  8. 8. HEK Inc. will design, create, and publish a new line of workplace success ads for ABC Professional Development Company to feature in our entrepreneurial magazine. </li></li></ul><li>BENEFITS<br /><ul><li>Creative Services
  9. 9. Consistent topics, and editorial focuses in each issue
  10. 10. Competitive advertising rates
  11. 11. Exposure to an in-demand audience
  12. 12. Digital Advertising
  13. 13. Partnerships
  14. 14. Social Media Presence </li></li></ul><li>INDUSTRY RESEARCH<br />COMPETITORS:<br />Inc. Magazine <br />Four Color/Page (6 issues): $74,850 <br />Entrepreneur Magazine<br />Four Color/Page (6 issues): $79,315<br />
  15. 15. PROPOSED SOLUTIONS<br />WHAT?<br /><ul><li>Creative Services
  16. 16. Printed spread of approved creative work
  17. 17. Final print and digital versions of issues ad is in
  18. 18. Discounted opportunities
  19. 19. Account manager assigned to you for future</li></ul>WHEN?<br /><ul><li>You have the choice of any combination of 6 of our 12 annual issues. </li></li></ul><li>PROPOSED SOLUTIONS<br />WHY?<br /><ul><li>Exposure
  20. 20. Creative Work
  21. 21. Choice of ANY issue for inclusion</li></ul>HOW?<br /><ul><li>Our creative team will work with your marketing department to develop creative and effective ads to drive interest in your company.
  22. 22. We will schedule the ad releases based on your preference, and will distribute the ads accordingly. </li></li></ul><li>UNIQUE SELLING POINT<br /><ul><li>We are the ONLY entrepreneurial magazine that focuses on young professionals and entrepreneurs with developing careers.
  23. 23. We also offer personalized creative services, which our competitors do not. </li></li></ul><li>HEK INC. Examples<br />
  24. 24. HEK INC. Examples<br />
  25. 25. HEK INC. Examples<br />
  26. 26. HEK INC. Examples<br />
  27. 27. TIMELINE<br />
  28. 28. TIMELINE<br />
  29. 29. BUDGET<br />
  30. 30. EVALUATION<br /><ul><li>To verify that you are satisfied with our final product, we ask that you fill out a short customer satisfaction survey to let us know how your overall experience with our company went. We will review the results, and give our best effort to solve any problems or issues that you may have with us. </li></ul>SAMPLE QUESTIONS:<br />Did we make it easy for you to communicate with us?<br />Were all of your questions and concerns answered promptly? <br />
  31. 31. SOURCES<br /><ul><li>Designers’ Hourly Rates. (2008). Retrieved from http://www.howdesign.com/design-business/pricing/hourly-rates/
  32. 32. Inc. 2011 media kit. (2011). Retrieved from http://www.incmediakit.com/advertising-info/ad-rates-and-terms.html
  33. 33. Print entrepreneur magazine media kit. (2011). Retrieved from http://www.entrepreneur.com/mediakit/print
  34. 34. Top print magazines for entrepreneurs. (2011). Retrieved from http://entrepreneurs.about.com/library/weekly/aatp022003.htm</li>