1. 2010 MEDIA KIT
In The Know and On-DemandTM
www.simplyme.tv
2. Simply What You Need
On demand network and syndicated through:
Satellite – Dish Network
• Over 30 million consumers for you to satisfy.
IPTV – Sling Media • A Cutting-Edge, Proven Model for Advertisers.
Cable – Comcast • The Forefront of Digital Advancements.
• A Unique Opportunity to Reach TV, Cable and
TV – NBC and local stations • Tertiary Digital Markets.
Live – IVI-tv
Mobile - Various carriers (launching in June)
Welcome to an unprecedented approach to advanced consumer marketing.
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3. Table of Contents -
Title
Black Dawn, The
Broken Hearts Club TRAILERS – Please click on the poster on each
Completing Kaden page to view either the trailer or a full episode
Cousins
Girls Night Out
Gods of Los Angeles
SimplyME offers an exciting range of family-
Hey Diddle Diddle
Hoop Dogz based programming. Our inventory is growing
Laff House
rapidly; we‟ll be happy to match your product or
No Permits Needed
Nowhere PA service with a customized media listing. Please
On the Flip Side contact us for details.
Port City P.D.
Sidewalks
Simply Fashion View Our Rates
Thug Kids Market Information
Volora! Satisfied Customers
Xtreme Fighting Championships
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4. Table of Contents -
Title Title
Blunderers, The Monster‟s Mind, The
Border Town Mr. Barrington
Carlita‟s Secret No Expectations
Casino Job, The Novelties
Champagne Gang, The Of Love and Betrayal
Close to Heaven Out of Bounds
Darkness Within, The Rain in the Mountains
Delivery Boy Chronicles Russian Bride
Distortion Seer, The
Dream Home Shadow of Crime
Fast Track: No Limits Sharp as Marbles
Good Girl/Bad Girl Summer of Tomorrows
Green Lights This Thing of Ours Providing content over Analog,
Hooray for Mr. Touchdown Through the Looking Glass Digital, Satellite and Internet
Indiscretion Tombstone Detectives Television, Mobile Platforms and
Killing Down Treasure Raiders Portable Media Players. Simply
Kush Warning, The what you need to reach a target
Man Overboard audience!
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5. Our value proposition to advertisers…
Leap with confidence!
Our Distribution Network: IPTV Satellite Web Digital Cable Mobile Broadcast TV
7. TITLE: Hoop Dogz SYNOPSIS
GENRE: Kids Animation
EPISODES: 2 Wonderfully animated for children, Hoop Dogz is
AUDIENCE: 7-14 based upon the moral principles of the Ten
Commandments. The series provides just the right
balance of entertainment and positive lessons for
youths of all ages.
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8. TITLE: Laff House SYNOPSIS
GENRE: Comedy Laff House delivers true standup comedy for mature
EPISODES: 5 audiences. Shot on location in Philadelphia, Laff
AUDIENCE: 18-35 House presents comic relief from a range of hot artists,
including the “Up-and-Coming” comedians from the
standup circuit to such notables as Kevin Hart..
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9. SYNOPSIS
TITLE: No Permits Needed
GENRE: Comedy No Permits Needed centers around the efforts of two
EPISODES: 4 unknown actors who are tired of being unknown. They
AUDIENCE: 18-35 have a plan: make a movie, become famous and live the
good life! But, that proves easier said than done. These
two unwitting actors embark on a hilarious trek that
teaches them the hard way -- and those that witness
their ups and downs—that making a motion picture is not
PLATFORMS: as easy as it seems and trial and error can land people
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10. SYNOPSIS
TITLE: Thug Kids
Once described as “West Side Story meets The Little
GENRE: Teen Dramedy Rascals”, Thug Kids follows a group of aspiring young people
EPISODES: 10 who have been wrongly labeled due to bias. These young
AUDIENCE: 12-20 people struggle against numerous challenges as they try to
cope and survive in the inner city, and they are not ones to
give up hope. Filmed on location in New York, Thug Kids
shows that young people with guidance, determination and a
chance at success can and do achieve! To help alleviate the
PLATFORMS: stresses of city life, these young people form a positive
Click logos for alliance to prove once and for all that they are not “Thug Kids”.
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11. SYNOPSIS
TITLE: Simply Fashion
Simply Fashion: an online channel providing the latest
GENRE: Fashion
in Haute Couture to a varied audience. Focused on the
EPISODES: 30
new and exciting, Simply Fashion is simply HOT! From
AUDIENCE: 16-45
the outrageous to the conservative, whether it‟s New
York, Milan, or Paris, Simply Fashion features coveted
designers ranging from Chanel to Zac Posen, giving
viewers a head‟s up on what will be the most talked
PLATFORMS: about fashions to come.
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12. SYNOPSIS
TITLE: The Black Dawn
GENRE: Sci-Fi Drama Thirteen college students survive a mysterious, deadly
EPISODES: 9 plague that strikes Los Angeles. With no one but each
AUDIENCE: 18-32 other to depend upon, these young people band
together in an effort to uncover the plague‟s cause and
cure. Suspense fills the screen as our heroes struggle
to learn the secrets behind the Black Dawn.
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13. SYNOPSIS
TITLE: Broken Hearts Club
Larry (Tank) Jones (Easy Rider; Rules of Engagement)
GENRE: Comedy / Drama
stars as Dr. Terrence N. Thiebold, a former All-American
EPISODES: 6
linebacker. Now a leading criminal psychiatrist, Thiebold
AUDIENCE: 18-35
is put to the test when his clinically-insane patients are
replaced with heart-broken neurotics. Terrence‟s new
patients: foul-mouthed, sexually unsatisfied, career-
obsessed and hopelessly lonely, drag him through an
PLATFORMS: abyss of professional frustrations. The drama intensifies
Click logos for when Thiebold‟s work problems follow him home, placing
his once-solid marriage in jeopardy.
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14. SYNOPSIS
TITLE: Gods of Los Angeles
On a quest to understand the value of life and the
GENRE: Drama
meaning of existence, five extraordinary young people
EPISODES: 13
collide when a miracle occurs. A story of love, loss,
AUDIENCE: 16-28
destiny and the search for intelligent life in the famed
City of Angels.
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15. SYNOPSIS
TITLE: Hey Diddle Diddle The most popular boy in school is presented twenty
GENRE: Drama years later with the opportunity to relive the magic of his
EPISODES: 9 youth at his high school reunion. But the
AUDIENCE: 18-45 embarrassment of what he has ultimately become
challenges his desire to see those who had high
expectations. Can he overcome the crippling social
disorder he‟s been battling all of his life, and finally
PLATFORMS: become a winner?
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16. SYNOPSIS
TITLE: On the Flip Side
GENRE: Sports There‟s more to a charmed life than meets the eye! An
EPISODES: 25 in-depth look at the lifestyles and personalities of
AUDIENCE: 16-40 celebrities in sports, music and entertainment, On the
Flip Side shows what it takes to become a star!
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17. TITLE: Completing Kaden SYNOPSIS
GENRE: Teen Dramedy With hopes of fitting in, Kaden I‟Connor struggles with
EPISODES: 26 peer-pressure, faith and maturity as he begins his
AUDIENCE: 13-18 sophomore year at Lawrence High School.
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18. SYNOPSIS
TITLE: Cousins
A young Russian girl who doesn‟t speak English
GENRE: Comedy / Drama
comes to New York to reunite with her first love, a
EPISODES: 7
young man who has defected from a Russian dance
AUDIENCE: 18-35
team. Now, this young man is living with an American
girl he claims is his cousin. As Olga settles in,
jealously, confusion and suspicion tear the household
apart. When Olga is forced to leave, her adventures in
PLATFORMS: the United States truly begin, as she jumps from one
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19. TITLE: Nowhere, PA
SYNOPSIS
GENRE: Drama In a small town in Pennsylvania, two misguided best
EPISODES: 7 friends search fruitlessly for the “good life” by dropping
AUDIENCE: 16-32 out of college and taking fateful jobs at an amusement
park.
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20. TITLE: Girls Night Out SYNOPSIS
GENRE: Family Wild, wacky and immensely entertaining, Girls Night Out
EPISODES: 30 presents an exciting look at Miami night life. With special
AUDIENCE: 18-45 features, interviews and an array of arts and culture, Girls
Night Out is for everyone! Based in Miami, Girls Night Out
goes international—connecting with night life, culture and other
venues abroad—to provide the content viewers will want to
PLATFORMS:
see!
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21. SYNOPSIS
TITLE: Volora! Volora! Thirty minutes of variety and talk, focusing
GENRE: Music weekly on music and great entertainment. From classic
EPISODES: 5 Rhythm and Blues, to Neo Soul, and Contemporary
AUDIENCE: 18-36 Jazz, Volora! is a premium variety show based in the
New York Metro scene.
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22. TITLE: SideWalks SYNOPSIS
GENRE: Celebrity Lifestyle
EPISODES: 5 Since 1999, Sidewalks has been a new TV destination
AUDIENCE: 16-36 for non-gossip celebrity interviews with stars from
movies, TV, sports and music.
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23. SYNOPSIS
TITLE: Xtreme Fighting Championships Great entertainment from the leading independent
GENRE: Mixed Martial Arts Competition promoters of MMA events in the Southeast! Mixed
EPISODES: 26 Martial Arts XFC stages some of the largest live shows
AUDIENCE: 18-45 in the sport this side of the UFC—with determined
fighters, exuberant fans and action-packed events!
The „XFC‟ is tireless in its efforts to expose the brand
while launching the careers of Mixed Martial Arts
PLATFORMS: superstars of tomorrow! Get ready for the RUMBLE!
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24. TITLE: Port City P.D.
GENRE: police Drama
SYNOPSIS
EPISODES: 9 A turbulent police department where deceivingly petty
AUDIENCE: 18-36 cases are funneled from first-line detectives to a dead-
end officer‟s pool. With fateful consequences!
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25. TITLE: Distortion
GENRE: Thriller
RATING: R
TRT: 83 minutes
SYNOPSIS
When Porter reports Sarah‟s abduction to the police, they
don‟t believe his drug-hazed story. So he goes it alone,
relying on his cunning and detective experience to try and
save Rachel‟s life as well as his own!
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26. TITLE: The Champagne Gang
GENRE: Action
RATING: R
TRT: 91 minutes
SYNOPSIS
The Champagne Gang is an exciting action-packed drama
about four beautiful California beach girls who pull heists to
pay for luxury items and surfing vacations to Mexico and
Hawaii.
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27. TITLE: The Casino Job
GENRE: Action
RATING: R
TRT: 81 minutes
SYNOPSIS
A cross between “The Italian Job” and Fast Break”, The
Casino Job is filled with surprises! A group of Vegas
strippers think they‟ve come up aces after successfully
pulling off a plan to rob a casino. But, one member of the
team is holding the Trump card no one sees coming.
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28. TITLE: Carlita’s Secret
GENRE: Thriller
RATING: R
TRT: 91 minutes
SYNOPSIS
A seemingly innocent dancer. The glamour of being chosen for
Broadway. Dreams of performing in bright lights are shattered
when Carlita comes face to face with her deadly past. A hot and
sexy thriller!
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29. TITLE: Border Town
GENRE: Action
RATING: R
TRT: 86 minutes
SYNOPSIS
For five years, Vincent has traveled the world, leaving behind
blood and destruction as he hunts the human traffickers who
kidnapped his daughter. Now, he‟s in the town where his
daughter is being held. As night falls in Solo, Mexico, Vincent is
determined to fulfill the promise he made years ago—to get his
daughter back and kill the man who took her.
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30. TITLE: No Expectations
GENRE: Drama
RATING: PG12
TRT: 84 minutes
SYNOPSIS
In a neighborhood where anything can happen, two young
men gamble their lives using a system that delivers the
winning horse every time. Meanwhile, an aspiring singer tries
to escape the neighborhood by performing in a drama-filled
nightclub. Starring Brian Burke and Barbara Orson.
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31. TITLE: Fast Track: No Limits
GENRE: Action
RATING: R
TRT: 95 minutes
SYNOPSIS
Urban car racing: speed, exhilaration, freedom and easy money.
But four people learn the hard way that on the streets, racing
also carries a deadly price with debts settled in blood. Like a
match to gasoline, FAST TRACK is an explosion of youthful
passion, sex and intrigue ignited by non-stop racing action!
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32. TITLE: The Blunderer’s
GENRE: Adult Humor
RATING: R
TRT: 90 minutes
SYNOPSIS
An aging alcoholic from South London decides he can
help a crack-cocaine addict from the other side of
town. After a series of mishaps lands them in a
secluded beach-hut by the sea, this unlikely duo
embarks on a hilarious struggle for survival!
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33. TITLE: Rain in the Mountains
GENRE: Comedy
RATING: PG
TRT: 90 minutes
SYNOPSIS
A Native-American decides it‟s his destiny to lead his people back to
the old ways. The problem is, he was raised in the city! Dragging his
son through comic misadventures, Eric begins to believe the modern
world is the real enemy. And as a result of his antics, he ends up on
the run from the US Government!
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34. TITLE: Man Over Board
GENRE: Comedy
RATING: NR (language)
TRT: 90 minutes
SYNOPSIS
Starring Mel Fair (“Halloween”, ”Shark Swarm,” “Starter Wife,”
and many more) Two salesmen. One boat lot. No mercy.
The owner of a boat shop unwittingly hires a slick con man
as his new sales manager, and subsequently has his life
turned upside down.
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35. TITLE: The Darkness Within
GENRE: Horror / Suspense
RATING: R
TRT: 90 minutes
SYNOPSIS
Darkness lurks within an apartment building when a new
tenant moves in. As he meets the neighbors, the new
resident laments the exploits of an unfaithful wife. Yet, the
wife is never seen, leading others to believe there‟s
something much more sinister to the story.
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36. TITLE: Mr. Barrington
GENRE: Psychological Thriller
RATING: PG
TRT: 100 minutes
SYNOPSIS
Mr. Barrington is the story of a woman haunted by her past,
a beguiling stranger who works his way into her psyche,
and a husband who races to uncover the secrets of her
history before they destroy her.
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37. TITLE: Indescretion
GENRE: Drama / Suspense
RATING: PG
TRT: 85 minutes
SYNOPSIS
A harrowing morality tale of past sins exposed and old wounds
reopened. Two brothers in conflict over their abusive father, find
their lives intertwined with a 12-year-old whose fate hinges on a
prayer and a drifting balloon that carries a haunting message.
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38. TITLE: The Seer
GENRE: Thriller
RATING: PG13
TRT: 94 minutes
SYNOPSIS
On an ancient island in the Mediterranean, where history
and tradition live within the depths of its rugged landscape,
a dangerous sect of soldiers prepare to wake an ancient
power that threatens to destroy mankind. Submissive only
to their immortal masters, they begin a hunt to find the
missing key that will awaken their God.
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39. TITLE: Summer of Tomorrows
GENRE: Family
RATING: G
TRT: 90 minutes
SYNOPSIS
A miracle will open Daniel's eyes and give him one last
summer to live his life. In Summer of Tomorrows, a
mentally-handicapped man awakens from a seemingly
deadly accident and discovers he has the I.Q. of a genius,
the talents of a concert pianist and the ability to read minds.
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40. TITLE: Good Girl / Bad Girl
GENRE: Action
RATING: R
TRT: 95 minutes
SYNOPSIS
With two very different lifestyles, personalities and problems,
identical twin sisters crash into each other at full speed. What
follows is an action-filled ride of mistaken identities as the bad
girl must become the good and vice-versa.
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41. TITLE: Killing Down
GENRE: Action
RATING: R
TRT: 108 minutes
SYNOPSIS
An army vet searching for the truth comes face to face with
the man he thinks tortured him seven years ago. But how
can he be sure? With limited resources and few details he
must take down his torturer and expose the unsettling truth.
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42. TITLE: Kush
GENRE: Action
RATING: R
TRT: 90 minutes
SYNOPSIS
A group of inexperienced drug dealers make the biggest mistake
of their lives when they front a 10-pack of Kush to a risky crack-
head. Burned for thirty grand, they take matters into their own
hands by scheming to kidnap the crack-head‟s teenage brother.
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43. TITLE: Sharp As Marbles
GENRE: Comedy
RATING: PG-13
TRT: 84 minutes
SYNOPSIS
Albert isn‟t the brightest bulb in the box, but he‟s got his
best friends George and Ernie to help him out. The only
problem is, they're more clueless than Albert! In this
misadventure of three video store employees, Albert,
George and Ernie land way over their heads when they
engage in a classic case of the blind leading the blind!
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44. TITLE: This Thing of Ours
GENRE: Action
RATING: R
TRT: 100 minutes
SYNOPSIS
Nicholas Santini (Danny Provenzano) is a young man trying
to earn his “button” as a full-fledged member of the
governing counsel of a New Jersey-based Cosa Nostra
chapter, better know as, The Mob.
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45. TITLE: Treasure Raiders
GENRE: Action
RATING: PG-13
TRT: 92 minutes
SYNOPSIS
A Russian street-racing star meets his match in an
American who is his nemesis. The excitement begins when
they join forces to search for a lost templar treasure.
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46. TITLE: Out of Bounds
GENRE: Drama / Suspense
RATING: PG-13
TRT: 90 minutes
SYNOPSIS
Starring Sophie Mills, the headmistress of an all-girl boarding school
discovers her art teacher husband is having an affair with a pupil.
When the husband vanishes after being exposed, a series of murders
during school break begins..
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47. TITLE: Novelties
GENRE: Drama
RATING: PG-13
TRT: 83 minutes
SYNOPSIS
While Sherry, a novelty newspaper creator, deals with a
recovering drug-user-turned-tattoo-addict pitching his story,
an obsession develops between Ian and Jill, over a high-
school love note that has never been delivered.
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48. TITLE: Dream Home
GENRE: Horror
RATING: PG
TRT: 85 minutes
SYNOPSIS
While Sherry, a novelty newspaper creator, deals with a
recovering drug-user-turned-tattoo-addict pitching his story,
an obsession develops between Ian and Jill, over a high-
school love note that has never been delivered.
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49. TITLE: The Warning
GENRE: Drama/Suspense
RATING: PG
TRT: 100 minutes
SYNOPSIS
The study is of double murderer David Catcher, who has confessed
to heinous crimes. But to Jane Hampton, an ambitious investigative
psychiatrist, the case becomes personal. Convinced Catcher is
innocent, Jane jeopardizes everything she‟s worked for to uncover
the truth, even as the police, the victims‟ families and Catcher himself
are working against her.
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50. TITLE: Through the Looking Glass
GENRE: Psychological Horror
RATING: PG13
TRT: 93 minutes
SYNOPSIS
A lone artist in a foreboding old house in the country. A mysterious
package left on his doorstep. An ornate mirror with the power to
seduce, mesmerize and control. In Through the Looking Glass, an
artist‟s obsession to paint results in madness, immorality and
tragedy.
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51. TITLE: Tombstone Detectives
GENRE: Mystery
RATING: G
TRT: 30 minutes
SYNOPSIS
Weird things always seem to be happening in Gristler's Mill.
Three youths investigating the paranormal discover there‟s a
ghost haunting their town. Ten years after being killed in a hit-
and-run, she has returned to haunt those avoiding justice. And
her tombstone detectives find their own lives in danger as they
close in on the perpetrators.
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52. TITLE: Delivery Boy Chronicles
GENRE: Comedy
RATING: R
TRT: 90 minutes
SYNOPSIS
Delivery Boy Chronicles is based on a legendary pack of
food delivery drivers in Atlanta. They were on a search for
life after college, but now find themselves in the midst of
corporate greed, government deceit, and cultural paranoia.
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53. TITLE: Close to Heaven
GENRE: Black Comedy/Drama
RATING: PG14
TRT: 97 minutes
SYNOPSIS
A moment of love, a moment of Magic and things will never be the same!
When a meteorite strikes the roof of a Hotel in Prague, an eclectic mix of
intriguing characters are thrust together by the impact. Promiscuous
conjoined twins, an illusionist and a party of pensioners who communicate
with the dead are among the guests who make Hotel Close to Heaven the
place to stay!
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54. TITLE: Green Lights
GENRE: Comedy
RATING: PG13
TRT: 95 minutes
SYNOPSIS
When Porter reports Sarah‟s abduction to the police, they don‟t
believe his drug-hazed story. So he goes it alone, relying on his
cunning and detective experience to try and save Rachel‟s life as
well as his own!
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55. TITLE: Of Love & Betrayal
GENRE: Adventure/Drama
RATING: PG
TRT: 33 minutes
SYNOPSIS
A cross between “National Treasure” and “Raiders of the
Lost Ark”, Of Love and Betrayal is great adventure on the
high seas! Watch as three people discover sunken
treasure, buried desire and lost hope. Shot on location in
the Bahamas on 35mm.
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56. TITLE: The Monster’s Mind
GENRE: Mystery/Drama
RATING: PG13
TRT: 80 minutes
SYNOPSIS
A gripping mystery-drama about a court-appointed
psychiatrist who must look beyond the cold façade of a
killer in order to discover the motives behind a terrible
crime.
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57. TITLE: Hooray for Mr. Touchdown
GENRE: Romantic Comedy
RATING: PG
TRT: 80 minutes
SYNOPSIS
A Prohibition era football hero becomes the subject of a de-
molecularizing experiment, the pawn of bookmaking
gangsters and the obsession of a marriage minded coed on
a 1932 college campus.
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58. RUSSIAN
TITLE: Russian Bride
GENRE: Comedy/Drama
RATING: PG13
TRT: 97 minutes
RUSSIAN
BRIDE
SYNOPSIS
BRIDE
Thinking she can find love, happiness and prosperity in
America, a young Russian girl places an ad in a catalog
called Russian Bride. The dramedy begins when her ad is
picked up by a middle-aged programmer who has a wide
range of quirks and demands.
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59. TITLE: Shadow of Crime
GENRE: Crime Drama
RATING: PG13
TRT: 90 minutes
SYNOPSIS
Charles and Raymond are sent to Detroit to hit a mob boss.
Raymond makes a mistake when the briefcase he's asked to
bring back to the Mafia Don is robbed by two masked auto
workers. Raymond is given hours to find the case or be killed. In
a bizarre and deadly twist of fate, a devastating meeting forever
changes the lives of those who survive.
PLATFORMS:
Click logos for rates
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61. Simply on Target
HOW WE DO IT
Consumers change as fast as you can develop marketing campaigns to reach them. Proponents of psychographic-based
targeting have discovered it‟s not enough to simply evaluate the age or gender of a consumer. One must understand the
pressures and priorities influencing a consumer‟s daily life. This is where InseQuence can help you reach your target.
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InseQuence TM
Simply ME’s answer to advanced consumer targeting
InseQuence, is Simpy Me‟s lauded, psychographic-based targeting model created by a Nobel Laureate in Technology. New,
exciting and totally innovative, InseQuence offers an unprecedented approach to advanced consumer marketing.
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Years in development and optimized with extensive research and analysis, InseQuence reveals details about critical life
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events and the associated pressures which directly impact purchase decisions. InseQuence is a proven model which draws
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on an internal database of more than 30 million consumers, using a state-of-the-art interactive panel.
The Beauty of InseQuence TM
InseQuence focuses on the unique demographic combinations that reflect the diversity of life choices available to all
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consumers. What does this means for you? With InseQuence at your disposal, you now have the capacity to reach more
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customers than ever before—with a much higher probability of making the sale and an overwhelmingly enhanced capacity to
increase your bottom line.
Advertisers know the value of InseQuence and their satisfaction is reflected in our growing client list.
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We could be reached directly at 800-240-1197
www.simplyme.tv
In The Know and On-DemandTM
62. Rate Sheet
Per Spot Per State
*
Home Page Sponsor CPM: Video, Scroll Bar & Banner $80. $95.
Channel Sponsor CPM: Video, Scroll Bar & Banner $40. $60.
Program Sponsor CPM: Video and Banner $35. $45. $55.
Video CPM: Straight video ad starting at $25. $70. $35. $35. $50.
Video CPM: From Psychographic Engine starting at $40. $55.
Coupon CPC: Upload from commercial to mobile starting at $25. $50.
Banner CPM: Left bottom square, still or animated starting at $20.
* Comprising the following providers :
www.simplyme.tv
In The Know and On-DemandTM
63. Our Market
7 18 36 7 18 36
USA Sub-Totals Male to to to Female to to to
17 35 50 17 35 50
3,000,000 7,000,000 1,250,000 2,000,000 1,000,000 1,100,000
2,000,000 4,000,000 1,000,000 4,000,000 3,000,000 1,000,000
250,000 450,000 175,000 115,000 290,000 95,000
4,000,000 5,000,000 7,000,000 3,000,000 6,000,000 5,000,000
*
4,500,000 9,000,000 8,000,000 6,000,000 7,000,000 9,000,000
* Numbers based on nationwide users
over the following providers :
www.simplyme.tv
In The Know and On-DemandTM
