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Using social media (and networking) to find a job<br />Presented by:<br />Kelly Rusk, <br />Thornley Fallis<br />

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Why am I here?<br />Have never found a job using Workopolis, Monster, classified ads.<br />Currently have an awesome job—and they came to me! <br />

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School…it’s still Real Life!<br />

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Student Life…<br />To most employers… you’re all equal…<br />

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Student Life…<br />With debt piling up and the excitement of moving on, students are anxious to land a job…<br />BUT… how will you ensure you land a dream job? <br />

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You *Can* Stand out…<br />

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Fact:<br />Over 50% of employers use social networking sites to research candidates.<br />(in your industry, it’s probably closer to 100%)<br />Pro-tip:<br />

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They will Google You…<br />

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You can Control What they find*<br />*eventually<br />

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Networking<br />The more you do, the easier it is. <br />Online & Offline<br />It really, really, really is all about who you know!! (AND who knows YOU!)<br />

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Building your network<br /> Join Professional Associations (IABC Ottawa) <br />Take advantage of free or low-cost events:<br />Third Tuesday, Social Media Breakfast, Case Study Jam, <br />Find groups on Meetup.com<br />Follow up! Send a quick email, LinkedIn invite or direct message.<br />Pro-tip:<br />Try going alone<br />

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Social Media Etiquette <br />

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Be Discreet<br />@theconnor tweeted:<br />"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work."<br />

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Facebook Fail<br />Pro-tip:<br />Just DON’T post negatively about work!<br />

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Speaking of LinkedIn…<br />

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Great use of key words and conversational<br />

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To Blog…?<br />Blogging has TREMENDOUS benefits… <br />But make sure you can commit!<br />

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Whether you blog or not…<br /> Take the time to read and comment on blogs in your industry!<br />

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Is this “Personal Branding”?<br />If you think of a brand as how others will perceive you… then YES. <br />But remember: a brand includes EVERY detail and interaction, walk the walk and talk the talk!<br />Pro-tip:<br />Whatever you do, don’t call yourself an expert!<br />

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Questions?<br />

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Kelly Ruskrusk@thornleyfallis.cakellyrusk.com@krusk<br />Special thanks to @ykashefi!<br />And thanks to: @SteveStP, @PrincessDoubt, @DannyStarr, @mjmclean, @cheekyboots, @IABCOttawa, @kerrymortimer, @ronaldmckee, @Brandyourself, @robert_saric, @dominiquesr, @dannystarr, @mebuell, @mvpetals @PRHartley, @Sarah_Houlihan, @RivalMyDesign, @MatPaciga, @MsCommuniKate, @Somekindofmom, @cl_arsenault<br />