This document provides tips for knowing and growing an audience. It recommends starting with a plan and analyzing the audience through census data, interviews, focus groups, and observations to understand their interests. Various new media strategies are outlined for growing the audience, such as photo sharing, social networks, blogging, contests, and microblogging. Measurement of engagement through web analytics, surveys, and attendance is also emphasized.

1. Know and Grow Your
Audience!

2. Start with a plan

3. Know Your Audience

4. Get Personal!

5. Site Analysis

6. Audience Analysis

7. Resource: US Census Quick
Facts

8. Resource: Echo Media

9. Resource: Gardening Trends
Research

10. One-on-One Interviews
How can I
help?

11. Focus Groups

12. Personal Observation

13. Feedback

14. Crunching Numbers

15. Web: It’s all about measurement

16. Web Analytics

17. Surveys

18. Head Counts

19. Dig In!

20. Word-of-Mouth Marketing

21. Grow your audience with new
media

22. Photo Sharing

23. Video Sharing

24. Video Sharing

25. Social Networks

26. Blogging

27. Successful Blogging

28. Embrace the Slugs

29. Contests & Swaps

30. Microblogging

31. Blog Communities

32. Make Your Ideas Bloom

33. PR & Publicity
Press release
about the launch
Promotion
Advertising Log on to the show site
Full page ad in for a chance to win a
Southern Living magazine fertilizer sample
IDEA
Southern Gardening
TV Show
Direct Marketing
Event Marketing
Flyers delivered in mail
VIP premiere
to zip code that show
of the show
is airing in
New Media
Blog chronicling show
taping, travels, plant
questions from viewers

34. As you move forward, don’t forget
to

35. Contact Us