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Social media writing styles business uses

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Presented this to a class at Seattle

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Social media writing styles business uses

  1. 1. Social Media Writing Styles & Business Uses Kristin Bockius Marketing Manager, Microsoft February 16, 2012
  2. 2. What is social media? Collaboration: Ask not what the Internet can do for you, but what you can do with other Internet users. A Radical Shift in Communication: The radical shift from one-way broadcast type communications to dialog and conversation using web based tools Network: Social media is a phenomenon which creates a personalized network for sharing digital content among all people in the cyberspace. Content Distribution: Social media consists of onlineConversation: Tools or platforms that allow technologies that facilitate the creation andanyone/everyone to share information or engage in distribution of content.conversation. Inclusive: It’s a conversation in an instant withCommunity: Set of updated communication tools that anyone, anywhere, anytime that gives control back toallow us to build new communities at a time when our the individual & consumer in unprecedented ways.local community had almost been lost. Power of the Crowd: Social media is the ability to putDynamic: Social media is dynamic user-generated out a message and having worldwide responses viacontent coming from the bottom up, which bypasses email, text, tweet, or whatever form in a matter ofstatic media forms through adding a social layer seconds.
  3. 3. The Big Guns
  4. 4. The up and comers
  5. 5. Using Social Media
  6. 6. Top 10 Brands
  7. 7. Use Case
  8. 8. Use Case