A presentation on Personal Branding, presented on 01/07/2010 at the Notre Dame Campus Communicators Summit.

1. BRAND YOU ®
INTRO TO PERSONAL BRANDING

2. A Bit About Me
• Husband and father to Scout, Daisy & Indiana
• President, Kristian Andersen + Associates
• Founder, Pathagility
• Founder, TinderBox
• Managing Partner, Gravity Ventures
• Lives in Arkansas works Indy

3. A BRAND IS
NOT A LOGO

4. A BRAND IS A COLLECTION OF
PERCEPTIONS
IN THE MIND OF A CONSUMER.

5. BRANDS ARE BORN OF
EXPERIENCE
AND REFLECT
REPUTATION

9. NONE OF THESE
ORGANIZATIONS TREAT
THIER BRAND AS AN
AFTERTHOUGHT, RATHER
IT SERVES AS THEIR KEY
DIFFERENTIATOR.

10. BUT THOSE ARE
CONSUMER BRANDS
NOT PEOPLE.

16. Personal brands allow
individuals to differentiate
themselves by
consistently articulating
and leveraging their
unique value proposition.

17. WE ARE ALL
BRANDS

18. If you’re not branding
yourself, you can be
assured that others are
doing it for you.

20. RateMyProfessors.com

21. IT’S A
BRAND YOU®
WORLD

22. AND JUST BEING GOOD
ISN’T GOOD ENOUGH

23. SIMPLE UNIQUE FOCUSED

27. A LESSON FROM
THE KITCHEN

28. THE KITCHEN
(The Craft / What You Know)
THE DINING ROOM
(The Delivery / How You Share It)

29. WE’RE ALL IN THE
CONTENT BUSINESS

30. GETTING
TACTICAL

31. Why Employers Should Care
Strong personal brands add value to corporate brands!
• Publicity & Visibility
• Build Organizational Credibility
• Increased Engagement Levels
• Expands Influence
• Human Connection to the Organization
• Halo Effect (which works both ways)

32. 5 Questions
Question #1 : What are your goals?
Question #2 : What do you value?
Question #3 : What are you passionate about?
Question #4 : What motivates you?
Question #5 : What makes you remarkable?

33. 5 Rules
Rule #1 : Be Diligent
Rule #2 : Be Consistent
Rule #3 : Be Relevant
Rule #4 : Be Interesting
Rule #5 : Be Yourself

34. 5 Steps
Building lasting, effective personal brands takes time and
there is no one-size-fits-all process.
Step #1 : Take Inventory
Step #2 : Develop a (Brand) Plan
Step #3 : Craft Your Identity
Step #4 : Choose the Right Tools & Channels
Step #5 : Measure & Repeat

35. Tools & Channels
Tools & Channels:
You have to use them to understand them
• Web sites
• Blogs / micro-blogs
• Podcasts
• Social networks (Facebook, Ning, Linked-In, Twitter)
• Events (create your own or hijack one)
• Off-line & alternate publishing
• The media
Don’t Forget to:
• Make yourself findable (SEO, social networks, etc.)
• Connect everything
• Cultivate relationships w/ the press, peers, competitors, etc.
• Donate your expertise to a cause
• Develop a visible platform
• Start & join conversations

36. “We are CEOs of our own companies: Me
Inc. To be in business today, our most
important job is to be head marketer for the
brand called you”
Tom Peters

37. Twitter: kristianindy
eMail: kristian@kaplusa.com
LinkedIn: linkedin.com/in/kandersen1
Web: kaplusa.com