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Anatomy of a Startup Ecosystem

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Anatomy of a Startup Ecosystem

  1. 1. Anatomy of a Startup Ecosystem And some thoughts on how to roll your own. Date: March 24, 2012 Event: MadeByFew Conference Author: Kristian Andersen | @KristianIndy
  2. 2. My name is Kristian. I’m a #designer, #founder, and #investor. I love #startups and the people that start them.
  3. 3. The Stack
  4. 4. Entrepreneurs & Leaders Mentors Community Services & Support Startup Talent Ecosystem Access to Capital Terroir Spaces & Places Corporate Patrons Communication Platforms
  5. 5. 1 Entrepreneurs & Leaders Folks with vision and thick skin, who will lead the charge ✚ Group of committed leaders ✚ Heavily biased toward action ✚ combination of young bucks & elder statesmen ✚ focused on a very long view
  6. 6. 2 Community Sometimes you wanna go where everybody knows your name. ✚ Be findable ✚ pursue diversity // Expand network ✚ formalize the sharing of ideas ✚ Get the uninitiated & first timers on board ✚ Stage a variety of regular events ✚ Commit to supporting other startups // Be a customer
  7. 7. 3 Talent It all starts with talent. Ideas are cheap –  execution rules. ✚ Focus on net talent gain ✚ A.B.R. (Always be recruiting) ✚ Higher education’S role must evolve ✚ states should have talent czar’s ✚ communities need loyalty programs ✚ resist homogeneity
  8. 8. 4 Terroir If you’re trying to be cool... you’ll always be on the wrong side of cool. ✚ identify the points of difference // unfair advantages ✚ embrace what is unique & indigenous to the area ✚ Develop an “insider language” ✚ stop apologizing
  9. 9. 5 Corporate Patrons Everybody needs a sugar daddy. ✚ understand the business community’s family tree ✚ provide early revenue & serve as reference customers ✚ source for mentors ✚ become talent trading partners ✚ provide supportive, but honest feedback ✚ Find the intrapreneurs
  10. 10. 6 Mentors Seed the ecosystem with folks that have been there and done that. ✚ Identify the top 10-15 in your market ✚ Startup Mentors typically come from the startup world ✚ Import what you don’t possess ✚ provide environments for them to connect ✚ always be looking to grow the fraternity
  11. 11. 7 Services & Support Accountants, attorneys, PR and marketing professionals, consultants, and Uncle Sam. ✚ Clearly communicate how they can help ✚ clearly communicate what’s in it for them ✚ start spreading the love... and equity ✚ Help them help you – then make them a star ✚ Map the genome and reward loyalty ✚ educate yourself on opportunity – ignorance is no excuse
  12. 12. 8 Access to Capital Capital seeks the highest return coupled with the lowest risk ✚ crisis of capital is greatly exaggerated ✚ become fluent in the language of investing ✚ always have the scene’s pitch tuned up ✚ know who is interested in what ✚ build bridges with other communities
  13. 13. 9 Spaces & Places Every community needs a home. ✚ place is secondary to community ✚ if you build it – they might, very well, not come ✚ if they’ve come however, you should go ahead and build it ✚ place can serve as a powerful symbol of unity and momentum ✚ provides a platform for connecting & story telling
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  16. 16. 10 Communication Platforms Tools for telling the stories ✚ formal communications strategy // The Big Idea ✚ Dedicated media site // e.g. – Silicon Prairie News ✚ multiple content creators // Diverse perspectives ✚ Every startup business is a publisher ✚ every startup citizen is a journalist ✚ be an educated evangelist
  17. 17. Q&A

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