Are you looking to develop a plan to implement social networking into your business. This is a summary of the presentation that was delivered to Irish entrepreneurs by Krishna De of www.BizGrowthNews.com to support them in developing a 30 day plan to leverage their online visibility, influencer and profits using social networking. You are invited to leave your feedback and questions at www.Facebook.com/MarketingMentor or below in the comments. What other tips would you include?

1. BizGrowthNews.com© Krishna De
1. Establish your goals - what is the purpose of you using social media
2. Understand your audience - where and when do they engage in social networks
3. Listen - what are people talking about e.g. Google.com/Alerts, Search.Twitter.com,
Twilert.com
4. Publish your social media policy - include your comment policies for your social
sites and your company policy for social media engagement
5. Follow industry guidelines - ensure that you comply with marketing codes of
practice across the social networks you are using – engage your cross functional team
6. Enable sharing of your content - install ShareThis.com, AddThis.com, Facebook
Social Plugins, Twitter Button onto your website
7. Create your content publishing calendar - develop your programme of engaging
relevant content
8. Establish your metrics - how will you know if you are delivering against your goals?
30 Steps In 30 Days To Boost Your Online Visibility, Influence And Profits
Through Social Networking

2. BizGrowthNews.com© Krishna De
9. Ensure you as the business owner can be found online - create your personal and
business profile on LinkedIn
10. Determine if you will use your social network for customer service – create your
service level agreements and process maps for customer support
11. Build your community – consider setting up a Facebook Page for your business
(not a personal profile)
12. Expand your visual brand - ensure that your corporate identity is consistent
across all social networks
13. Be distinctive – develop your plan to ensure that you are differentiated from your
competition in the social networks you connect in and how you will add value to your
connections
14. Refine your message – A/B split test your copy to identify what works in
connecting with your community
15. Answer FAQ’s – create responses and publish them through your social networks
16. Become a reporter - bring breaking news to your community and use multimedia
from online video to podcasts e.g. using YouTube.com, Audioboo.com, Qik.com
17. Repurpose your content - consider how you could take your content into
additional formats

3. BizGrowthNews.com© Krishna De
18. Ask questions - encourage more engagement in your social networks by asking
questions
19. Make irresistible offers - develop offers specifically for members of your
community and/or announce your offers first to your community in your social
networks
20. Create a focus group - engage members of your social network to give you
feedback and encourage them to participate in research to help you further refine
your offering
21. Provide exclusive content - make this available to members of your community
22. Integrate your programme - reference your social networking sites across your
online and offline marketing and communications
23. Build your email database - integrate ways to build your mailing list through your
social your social networks
24. Introduce social ecommerce – explore ways to introduce ways for people to
purchase your products and services through your social network for example
introducing a store in your Facebook Page
25. Target your social ads - test investing in advertising through social networks with
ads in platforms such as Facebook, LinkedIn and YouTube

4. BizGrowthNews.com© Krishna De
26. Expand your network - by joining and participating in relevant online groups and
social networks from niche networks to creating or participating in relevant LinkedIn
Groups
27. Leverage traditional media - integrate your social network channels into your
traditional media and explore how to connect to to journalists and reporters through
your social networks
28. Monitor your results - review your performance against the goals you set for your
social networking and refine your plan moving forward
29. Do not abandon ship - if you use social networking to support a specific campaign,
ensure that you have a plan for how you will close off your programme
30. Continue your social media education - invest in your business to fast track your
success by attending workshops, reading, listening to podcasts, working with a
mentor and of course putting into practice what you have learnt so that you identify
what works for your business. Here are some additional FREE resources:
Digital marketing resources BizGrowthResources.com
Social media marketing tips www.Facebook.com/MarketingMentor
Facebook marketing tips www.Facebook.com/BizGrowthMedia
Social media marketing blog www.BizGrowthNews.com
Social media video tutorials www.YouTube.com/BizGrowthTV
Krishna on Twitter www.Twitter.com/KrishnaDe