Goran Djordjevic - External communication

WELCOME ! E XTERNAL COMMUNICATION PUBLIC APPEARANCE D AY 1

Sep 29 – Oct 03, 2008 Kragujevac Why are we here?

Day 1 Sep 29 – Oct 03, 2008 Kragujevac 17 :00-18:00 ,[object Object],[object Object],[object Object],[object Object],18:00-19:00 ,[object Object],19:00-19:20 ,[object Object],19:20-20:00 ,[object Object],[object Object],20:00-21:00 ,[object Object],[object Object]

Rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

[object Object],Sep 29 – Oct 03, 2008 Kragujevac

WHAT? ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac

WHY? ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

WHO? ,[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

WHEN? ,[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

WHERE? ,[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

HOW? ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac

5W & H ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

[object Object],[object Object],[object Object],So… Sep 29 – Oct 03, 2008 Kragujevac

Sep 29 – Oct 03, 2008 Kragujevac

[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

[object Object],Sep 29 – Oct 03, 2008 Kragujevac I Forget

[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac I Remember

[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac I Understand

[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac I KNOW !!!

Practice : ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac

[object Object],Successful Public Appearance Pre-condition Sep 29 – Oct 03, 2008 Kragujevac

Basic Human Need Communication ,[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

How do we communicate ? Sep 29 – Oct 03, 2008 Kragujevac (Angel, 2004)

How do we absorb information ? ,[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac (Banjanin, 2003)

Same like in every strategy development, in communications, also… Sep 29 – Oct 03, 2008 Kragujevac

Communications goals also should be ... Sep 29 – Oct 03, 2008 Kragujevac ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is Communication ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Good Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

[object Object],[object Object],[object Object],[object Object],Good Communication Sep 29 – Oct 03, 2008 Kragujevac

Good Communication ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

[object Object],[object Object],[object Object],[object Object],[object Object],Verbal Communication Sep 29 – Oct 03, 2008 Kragujevac

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],N on- verbal Communication Sep 29 – Oct 03, 2008 Kragujevac

No designed solutions ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac

... And be responsible ! Sep 29 – Oct 03, 2008 Kragujevac

Communication Strategy Development ,[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Target Audiences Identifying ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Communication Channels Sep 29 – Oct 03, 2008 Kragujevac ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Communication Tools ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Day 2 Sep 29 – Oct 03, 2008 Kragujevac 17 :00-18:00 ,[object Object],[object Object],18:00-19:00 ,[object Object],19:00-19:20 ,[object Object],19:20-20:00 ,[object Object],20:00-21:00 ,[object Object]

[object Object],[object Object],[object Object],[object Object],Before Public Appearance Sep 29 – Oct 03, 2008 Kragujevac

Message ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac MESSAGE MESSAGE SUBSTANTIATIONS

SUBSTANTIATIONS ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac

[object Object],[object Object],[object Object],[object Object],SUBSTANTIATIONS Sep 29 – Oct 03, 2008 Kragujevac

[object Object],[object Object],[object Object],SUBSTANTIATIONS Sep 29 – Oct 03, 2008 Kragujevac

Dan 3 . Sep 29 – Oct 03, 2008 Kragujevac 17 :00-18:00 ,[object Object],[object Object],18:00-19:00 ,[object Object],19:00-19:20 ,[object Object],19:20-20:00 ,[object Object],20:00-21:00 ,[object Object]

[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Public Appearance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

PUBLIC APPEARANCE ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Six phases of successful public appearance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

What is also important ? ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

To check prior to appearance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Be aware of prior to appearance : ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Who are you addressing to? Audience analysis - structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Who are you addressing to? Audience analysis - attitude ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

[object Object],[object Object],Public appearance types Sep 29 – Oct 03, 2008 Kragujevac

Public Appearance ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Successful public appearance components ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Successful public appearance components ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Successful public appearance components ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Successful public appearance components ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Important for public appearance ( along with the content ) ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Adjusting to a place of public appearance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Public Appearance Obstacles ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Fear from Public Appearance ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Fear from Public Appearance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Fear from Public Appearance ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Fear from Public Appearance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Fear from Public Appearance ,[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Be aware … ,[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Be aware ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Be aware ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Visuals ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Using of visuals ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Flip chart ,[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Flip chart – p roper usage ,[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Overhead Projector ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Why to use Power Point? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Dan 4 Sep 29 – Oct 03, 2008 Kragujevac 17 :00-18:00 ,[object Object],[object Object],18:00-19:00 ,[object Object],[object Object],19:00-19:20 ,[object Object],19:20-20:00 ,[object Object],[object Object],20:00-21:00 ,[object Object],[object Object]

More percentages ... ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

How to practice ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Practice ,[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

How to beat nervousness ? ,[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Voice ton, color, intonation ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Way of Speaking ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Way of Speaking ,[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

When you Speak ,[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

“ Dry Mouth ” ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

State of Mind ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

“ Physical” Support ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Attitude ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Clothes deliver a message, too ,[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Eye Contact ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac ( John Wills study)

Presentation Methods ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Use of Media ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac

What is media ? ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

How to understand different medias to use them better? ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Understanding and Usage ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Welcome to TV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Welcome to TV ! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Welcome to TV! ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Welcome to TV! ,[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Welcome to TV! ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

More about TV ,[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

More about TV ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

A bit more about TV ,[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Wherever you participate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

RADIO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Radio ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Radio ,[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Radio ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

TV and R adio ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Public Appearance Preparation ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac

Goran Djordjevic - External communication

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Goran Djordjevic - External communication