The document describes a social media campaign conducted by The Monterey Apartments to engage residents and attract prospects. It held a series of American Idol viewing parties that increased resident engagement on Facebook. It then held "Grab the Mic" karaoke events open to prospects, using various advertising. The events were well-attended and increased Facebook fans, interactions, and page views after each event, showing the campaign was successfully engaging residents and prospects through social media.

57. Any Questions?