Personal Information
Organização/Local de trabalho
Greater Boston Area, MA United States
Cargo
Executive Director, Experience at AvenueCX
Setor
Technology / Software / Internet
Sobre
AvenueCX.Com - Executive Director, Experience.
Kevin is an award-winning thought leader, digital industry enthusiast and author with more than 21 years of professional experience. He was a key contributor to creating MIT OpenCourseWare, grew one of the largest content strategy teams in the world at SapientNitro and has worked on content for dozens of global brands. Recently, he co-launched AvenueCX with Rebecca Schneider. He is author of Enterprise Content Strategy: A Project Guide and co-author of UX for Dummies. Kevin is also the chair of Content Strategy Alliance Best Practices initiative.
Marcadores
content strategy
content
omnichannel
content marketing
content analytics
personalization
analytics
personalization metrics
content strategy metrics
content kpis
cross channel
enterprise content strategy
audit
data driven
content governance
performance driven
digital strategy
multichannel
contextual content
content performance
content metrics
global content
content strategy framework
omni
content lifecycle
kevin nichols
omni-channel
confab
customer scenarios
customer journeys
strategy
successful content
effective content
taxonomy metrics
metrics
kpi
content effectiveness
content measurement
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